Consumer Perspective of Digital Television

Published by: Consumer Electronics Association

Published: Oct. 1, 2000 - 32 Pages


Table of Contents


  1. Number Of Household TVs
  2. Approximate Size Of Largest TV
  3. Ownership Of Projection TVs
  4. Ownership Of A Home Theater System
  5. Ways Consumers Currently Receive TV Signals
  6. Importance Of Watching TV To Home Entertainment Experience
  7. Importance Of Watching Movies Using Your VCR Or Dvd Player To Home Entertainment Experience
  8. Can Television Programming Be Improved
  9. Can A Television's Picture And Sound Quality Be Improved
  10. Opinion About Current Televisions
  11. Appeal Of Television With A Crystal Clear Picture That Was Twice As Sharp As Current TV
  12. Impact Of A Wide-Screen, Rectangular In Shape, Like A Movie Theater Screen On The Appeal Of New Television
  13. Impact Of Surround Sound Audio On Appeal Of New Television
  14. Impact Of Interactive Features, Such As Browsing The Internet, Checking Email, Or Shopping, On The Appeal Of New Television
  15. Appeal Of New Television If The Cost Is $2000
  16. Appeal Of New Television If The Cost Is $1500
  17. Appeal Of New Television If The Cost Is $1000
  18. Appeal Of New Television If The Cost Is $500
  19. How To Increase Interest In The New Type Of Television
  20. Feelings About The Amount Of Television Consumers Watch
  21. Description Of Consumers As Movie Fan In Terms Of Watching Or Playing Them On TV
  22. Description Of Consumers As Sports Fan In Terms Of Watching Or Playing Them On TV
  23. Familiarity With Term Digital TV
  24. Familiarity With Term High Definition TV
  25. Familiarity With Term HdTV
  26. Familiarity With Term DTV
  27. Aided Familiarity With Digital TV
  28. Incidence Of Viewing A High-Definition TV
  29. Where Have Consumers Viewed A High-Definition TV
  30. Incidence Of Reading Or Seeing Anything About High-Definition Television
  31. Description Of The Tone Of The Stories Seen Or Heard About High-Definition TV
  32. Perceptions On The Arrival Of High-Definition TV
  33. Interest In Purchasing Digital TV
  34. Greatest Concern Or Fear About The Coming Of Digital TV
  35. Oppose Or Support The Transition To Digital TV
  36. Concern About The Privacy Of Viewing Habits With Digital TV
  37. Purchase Intentions Of Buying Any Type Of TV
  38. Expectations Of Next TV Being A High-Definition TV
  39. Familiarity With Term Personal Video Recorder
  40. Familiarity With Term Interactive TV
  41. Familiarity With Term Enhanced TV
  42. Association With The Term Interactive TV Or Enhanced TV
  43. Interest In Being Able To Pause, Fast-Forward, And Rewind A Live Show
  44. Interest In Viewing An Electronic Program Guide
  45. Interested In Recording TV Shows Without The Need Of A Tape Cassette
  46. Interest In Surfing The Web Through Your TV
  47. Interest In Ordering Products Through TV
  48. Interested In Participating In Live Online Chats During A Show
  49. Interest In Reading And Writing E-Mail While Watching TV
  50. Interest In Choosing From Various TV Angles While Watching A Show
  51. Interest In Participating In Live Viewer Polls
  52. Interest In Ordering Movies Through Your TV
  53. Willingness To Pay A Monthly Service Fee
  54. Internet Usage
  55. Head Of Household
  56. Employment Status
  57. Occupation
  58. Marital Status
  59. Dual Income Household
  60. Own/Rent Dwelling
  61. Size Of Household
  62. Education
  63. Age
  64. Race
  65. Hispanic Household
  66. Household Income
  67. Gender

Abstract

The Consumer Perspective of Digital Television study not only continues research begun in July 1998, but also answers new questions about digital TV. This digital TV study updates information on consumer awareness of DTV terminology, familiarity with DTV, opinions about the coming age of DTV, and buying interest. It also answers the questions of how many consumers are really interested in a digital TV and why more consumers have not bought one. In addition to digital TV, this study probes consumer awareness of Interactive TV terminology and reveals which features of this new television experience are most appealing to consumers.

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