Women, Men & CE

Published by: Consumer Electronics Association

Published: Oct. 1, 2000 - 102 Pages


Table of Contents


  1. Products Owned
  2. Products Used On A Regular Basis
  3. Most Recent CE Product You Had Roll In Purchasing
  4. Purchase Process Initiation
  5. Set-Up Or Connection Required
  6. Responsibility For Set-Up Or Connection
  7. Action Taken If One Has Problems Setting-Up Or Connecting CE Product
  8. Statement: Technology Is Moving Too Fast
  9. Statement: Technology Is Too Complex
  10. Statement: Technology Has Made My Life Easier
  11. Statement: I'm Amazed At What Technology Can Do
  12. Statement: I Expect Technology To Give Me More Free Time In The Future
  13. Statement: Technology Is Over-Rated
  14. Statement: I Need To Understand Technology To Keep Up In The Job Market
  15. Statement: Technology Has Made Me More Efficient
  16. Statement: Digital Technology Will Dramatically Improve Electronics Products
  17. Interest In Consumer Electronics
  18. Interest In Seeing More CE Articles In Magazines You Read
  19. Sources Of Information About Technology
  20. Comfort Purchasing A Desktop Computer
  21. Comfort Purchasing A Computer Printer
  22. Comfort Purchasing A Stereo System
  23. Comfort Purchasing A cellular Phone
  24. Comfort Purchasing A Big-Screen TV
  25. Comfort Purchasing A Camcorder
  26. Comfort Purchasing A Car Stereo
  27. Comfort Purchasing A Handheld Music Device
  28. Comfort Purchasing A DVD Player
  29. Comfort Purchasing A VCR
  30. Comfort Purchasing A Camera
  31. Comfort Purchasing A Palm Pilot Or Other Handheld Pc
  32. Frequency Of Children Helping With Understanding Of Household CE Products
  33. Frequency Of Using CE Products At Work
  34. CE Purchase Plans In Next 6 Months
  35. Perception Of CE Advertising
  36. Perception Of CE Stores
  37. Perception Of CE Sales Personnel
  38. Most Important Web Sites To Consumers
  39. Frequency Of Online Activity: Chatting
  40. Frequency Of Online Activity: Auctions
  41. Frequency Of Online Activity: Purchase Items From Retailers
  42. Frequency Of Online Activity: Research Products
  43. Frequency Of Online Activity: Research Topics
  44. Internet Usage
  45. Head Of Household
  46. Employment Status
  47. Occupation
  48. Marital Status
  49. Dual Income Household
  50. Own/Rent Dwelling
  51. Size Of Household
  52. Education
  53. Age
  54. Race
  55. Hispanic Household
  56. Household Income
  57. Gender

Abstract

The Women, Men & CE study not only revisits research originally conducted in 1998, but also answers some new questions about the "technology gap" between women and men. It study updates information on who is buying what products, information sources on consumer electronics (CE) products, feelings about technology, interest in and comfort with buying CE products, and what CE devices men and women are using in the workplace. In addition, this study probes the differences between men's and women's online activities and how they feel about the CE advertising, sales personnel, and stores.

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