Exploring the US Anywhere Atlas

Published by: Yankee Group

Published: May. 1, 2010 - 16 Pages


Table of Contents

I. There’s a Map for That

II. Show Me the Money!

III. Some Consumers Want Their Pay TV More Than Others

IV. Internet Service Choice Lives Largely In Urban Areas

V. Mobile Phones Demonstrate How Competitive Services Can Be

VI. Land Lines Are an Expensive and Dying Breed

VII. Conclusions and Recommendations

VIII. Further Reading

Abstract

Despite the recession, Yankee Group survey data shows that the average U.S. consumer spends $185 per month on communications and TV services, but that number doesn’t capture the nuances of spending and subscription variations across the country. By plotting the survey results on maps, we can identify trends and find correlations between pricing, penetration and subscription rates.

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