Snacking, 2010

Published by: YouGov

Published: Mar. 31, 2010 - 119 Pages

Table of Contents

Report Summary

The snacking universe

Adult snacking

A private affair

Niggling worries

Child snacking

Confectionery

Cakes, cake bars and biscuits

Crisps and other snacks

Nuts, seeds and dried fruit

Cereal bars

Introduction & Scope

Report coverage

Definitions

Methodology

The Adult Consumer

Health and weight

Weight concerns - an inhibitor to snacking

Healthy living

Dieting

The bigger picture

The snacking universe

A wide open field

Where people snack

Snacking occasions are often planned

Snacking patterns

Snacking - a daily activity

Attitudes towards snacking

Conflicting emotions

Gourmet accounting

Reasons for snacking

The crisps & other snacks consumer

From shelf to mouth

The confectionery consumer

Reasons for eating

The cereal bar consumer

Reasons for eating cereal bars

Nuts, seeds and dried fruit snackers

Reasons for eating nuts, seeds & dried fruits

Consumers of cakes, cake bars, and/or biscuits

Reasons for eating cakes, cake cars and/or biscuits

The Child Consumer

Health and weight

Childhood obesity

Sports participation on the decline

Couch potatoes start young

Eating habits at home lean towards the healthy

The child snacking universe

A healthy disposition?

A home-based activity for children

Snacking - a daily event

The crisps and other snacks child consumer

Reasons for eating crisps and/or other snacks

Obtaining crisps & snacks

The child confectionery consumer

Sweet-toothed snackers

Reasons for snacking on confectionery

Buying confectionery

The child cereal bar consumer

Buying cereal bars

The child nuts, seeds and dried fruit consumer

Who snacks on nuts, seeds and dried fruit

Reasons for eating dried fruit, nuts and seeds

The child biscuits, cakes & cake bars consumer

Biscuit and cake snackers

Reasons for eating biscuits or cakes

Chocolate Confectionery

The confectionery universe

Chocolate dominates the confectionery universe

Market highlights

Chocolate confectionery - a brand-driven market

UK brand map

Three companies dominate

Cadbury

Mars

Nestlé

YouGov BrandIndex

Contrasting fortunes

Sugar Confectionery

The confectionery universe

Sales of sugar confectionery gather pace

Market highlights

Strong performance by Haribo and Rowntree

The UK brand map

Three major players

Nestlé

Cadbury

Mars

Haribo

YouGov BrandIndex

A quiet time

Cakes & Biscuits

The biscuits market

Market highlights

The UK brand map

United Foods

Burton’s Food

Nestlé

Northern Foods

Kraft

YouGov BrandIndex

Heavyweight marketing campaigns make an impact

The cake market

Market highlights

The UK brand map

Premier Foods

Crisps & Other Snacks

Market highlights

Rising value sales

More worrying signs for snacks

The UK brand map

Dominated by Walkers

Walkers

United Biscuits

Procter and Gamble

Kettle Foods

YouGov BrandIndex

An active sector

Nuts, Seeds & Dried Fruit

Market highlights

Increased popularity among children

The UK brand map

Nuts

KP - first in Nuts

Nobby’s Nuts

Dried fruit

Whitworths - the long term brand leader

Glisten - pushing for success

Cereal Bars

Market highlights

Health & convenience drive sales

The UK brand map

A highly fragmented market

Kellogg

Weetabix

Jordans

Appendix - Questionnaire

Adults

Children

List Of Figures

Figure 1 Universal snacking produces at least £12 billion in sales in 2009

Figure 2 Most popular categories of snacks

Figure 3 Most popular categories of snack eaten by children, January 2010

Figure 4 Three-quarters of consumers are relaxed about their weight

Figure 5 Women eat healthily; men play sport

Figure 6 Fresh fruit sits atop the snacking chain

Figure 7 Most popular categories of snacks

Figure 8 For 45% of people, snacking is simply about finding something to eat

Figure 9 Home is where the heart is - and the snacks!

Figure 10 Snacking - a daily activity

Figure 11 Attitudes to snacking, January 2010

Figure 12 Experimenting evident among younger snackers

Figure 13 Hunger, boredom and cravings - all key to the crisps & other snacks market

Figure 14 Practical reasons for eating crisps/snacks skewed towards men

Figure 15 Emotional reasons for eating crisps/snacks find favour with women

Figure 16 A wide appeal for sweets

Figure 17 Are sweets addictive?

Figure 18 Practical reasons for eating confectionery biased towards men

Figure 19 Emotional reasons for eating confectionery, January 2010

Figure 20 Cereal bars provide sustenance rather than pleasure

Figure 21 Older age bias for nuts

Figure 22 Functional reasons feature highly for nuts, seeds and dried fruits

Figure 23 Those who snack on cakes/cake bars and /or biscuits, January 2010

Figure 24 Cakes, cake bars and/or biscuits - relatively mindless type of consumption

Figure 25 Men are hungry for cakes and biscuits

Figure 26 Biscuits and cakes - cheering up women

Figure 27 Girls are the most likely to be viewed as having a weight problem

Figure 28 “I exercise/take part in sport regularly outside school”

Figure 29 Fresh fruit tops the snacking league - apparently

Figure 30 Most popular categories of snack eaten by children, January 2010

Figure 31 Children snack mostly at home

Figure 32 Snacking away from home - younger versus older children

Figure 33 The majority of children at least once a day

Figure 34 Crisps and snacks eaters, January 2010

Figure 35 Crisp & other snacks eating impulses

Figure 36 The beginning of the gender divide?

Figure 37 No need to buy - source of crisps and/or snacks

Figure 38 More older children buy their own crisps/snacks

Figure 39 Parents of C2DEs more lax about confectionery

Figure 40 Why children eat confectionery between meals

Figure 41 Confectionery source differs from cisps & snacks

Figure 42 Older kids buy more confectionery - because they can, or is it the only way to get it? .. 62

Figure 43 Reasons for eating cereal bars, January 2010

Figure 44 A clear parental preference

Figure 45 Dried fruit snackers, January 2010

Figure 46 Reasons for snacking on dried fruit, nuts & seeds, January 2010

Figure 47 Biscuit snackers, January 2010

Figure 48 Want before need

Figure 49 Girls have a sweeter tooth - and less willpower!

Figure 50 £5 billion pounds worth of chocolate and sweets bought in 2009

Figure 51 Sugar confectionery growing faster than chocolate, 2008-2010

Figure 52 Top chocolate brands, 2008-09

Figure 53 A warning for Kraft from Cadbury consumers

Figure 54 YouGov BrandIndex for selected chocolate confectionery brands, March 2010

Figure 55 £5 Billion pounds worth of chocolate and sweets bought in 2009

Figure 56 Sugar confectionery growing faster than chocolate, 2008-2010

Figure 57 YouGov BrandIndex for selected sugar confectionery brands, March 2010

Figure 58 Slow but steady growth for biscuits and cakes

Figure 58 Biscuit sales in excess of cakes

Figure 60 Main biscuits brands, 2009

Figure 61 United Biscuits and Jordans making the noise, March 2010

Figure 62 Top 10 cakes brands, 2009

Figure 50 6% growth in the crisps and other snacks market in 2009

Figure 51 The upturn of the premium sector, 2008-10

Figure 52 The stagnation of the snacks sector, 2008-2010

Figure 53 Main crisps and other snacks brands, 2009

Figure 54 YouGov BrandIndex for selected crisps and snacks brands, March 2010

Figure 63 Limted growth in the nuts, seeds and dried fruits market, 2008-10

Figure 65 Nuts was the bigger sector in 2009

Figure 63 Cereal Bars - a £322 million market in 2009

Abstract

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