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Published by: Business Insights
Published: Jul. 1, 2000 - 186 Pages
Table of Contents
Executive Summary
- Global Tastes
- Eating for the Experience
- Consumption as Lifestyle
- Convenience First
- Fear-Fueled Organics
- Nutraceuticals: Food as Medicine
- Trends in the Beverage Market
- Niche Markets
- The Next-Generation Chef
- Appetites in a Changing World
Chapter 1 Global Tastes
- Summary
- Breaking with Tradition
- Case Study: Germany's New Flavors
- Profile: Chef Ming Tsai
- The New Regionalism
- China: Shanghai Cuisine
- India: Northern vs. Southern
- Australia: Mod Oz
- Italy: Sicilian and Tuscan Cooking
- South Africa: European Diversity
- Thailand: Regional Specificity
- Ireland: New Irish Cuisine
- US: The New Popularity of Global Foods
- Profile: Restauranteur Richard Melman
- Cookbooks as a Regional Indicator
- Analysis: The Limits of Authenticity
- Predictions: Diversity is Destiny
- Conclusion
Chapter 2 Eating for the Experience
- Summary
- Dining for Pleasure
- Any Excuse Will Do: A Passion for Restaurants
- Service Crisis
- Eating on the Run
- Franchising vs. "Cafe Culture"
- Case Study: Pans & Company
- The Demise of Theme Restaurants?
- Using Ambiance to Counter Avoidance
- Spice for its Own Sake
- Brand Nostalgia
- "The Big Slowdown"
- The International Slow Food Movement
- The French Opt for Traditional Cuisine
- Comfort Food
- Brit ish Pubs Gets a Makeover
- Soup as Comfort Food
- Conclusion
Chapter 3 Consumption as Lifestyle
- Summary
- Meal Shopping on a Time Budget
- Regional Issues
- Africa
- Asia
- Europe
- Latin America
- North America
- Still a Woman's World
- Snacking Culture
- Europe
- Asia
- The Snacking Forecast
- The Dissociat ion of "Home" From "Cooking"
- Fast Food: The European Scene
- Fast Food in Austria
- Casual Dining Gains Popularity in Europe
- United States
- Organic versus Genetically Modified Foods
- GMO Attitudes and Geography
- Glamorizing The Earth
- Profile: Alice Waters and the Quest for Home-Grown
- Private-Label Produce?
- Trusting Labels
- On The Horizon: Better Labeling and Shelf Life
- Prediction: Fast AND Healthy
- Conclusion
Chapter 6 Nutraceuticals: Food as Medicine
- Summary
- Eating to Live Longer, and Healthier
- Regional Scenes
- Africa
- Asia
- Europe
- Latin America
- North America
- The New Homeopathy
- Nourishing Nectar
- Blueberries: The Fountain of Youth?
- Beneficial Benecol
- Chewing Gum for the Brain
- Chocolate as a Memory Enhancer
- Thailand: Cancer-Busting Chivajit?
- Vuka-Vuka vs. Viagra
- Herbal Pill-Popping
- European Comparisons
- North America
- Early Favorites: Grocers and National Drugstore Chains
- Internationalization = Standardization
- Europe
- Asia
- Africa
- North America
- Cosmeceuticals: Beauty + Health = Success
- "Altered" As "Positive"
- Six Vital Ingredients for Consumer Acceptance
- European Consumers Remain Cool
- Feeding the Quest for Perfection
- Case Study: The UK
- Conclusion
Chapter 7 Trends in the Beverage Market
- Summary
- World Beverage Market Growth
- "Wellness Fever"
- Functional Sports Drinks in the UK
- Healthy Horizons
- Super Soft Drinks
- Up in the East
- US: Water and Soft Drinks Up, Coffee Down
- Ethnic Tastes Affect Soft drink Products
- Coca Cola vs. Pepsi: An Update
- Juicy Futures
- 'Wellness Fever' in Fruit Beverages
- Functional Juices
- Case Study: Brazil's New Branded Drink
- H20
- Smart Water
- UK: Flower Water
- China: Water as Fashion Statement
- Trendscout Predictions
- Coffee andTea Breaks
- "Out of Home" Drinkers
- Endless Choices
- Organic Appeal
- Tea Time
- Caffeine Culture
- Evaporating Alcohol
- Conclusion
Chapter 8 Niche Markets
- Summary
- Religious Foods
- Keeping Track
- Purity and Convenience Trump Theology
- Focus on Kosher
- Wooing New Citizens
- The Numbers Story
- Brand Strategy Impact
- What's Tasty Now: Global Snapshots
- Canada
- Germany
- United Kingdom
- US
- Glocal Taste
- Profile: McDonald's
- Conclusion
Chapter 9 The Next-Generation Chef
- Summary
- Global Perspectives on Culinary Training
- Finland
- France
- Germany
- England
- Scotland
- Spain
- United States
- Cross-Fertilization in the Global Economy
- Profile: Globe-Trotting Chefs and the US Landscape
- Trend: Looking Back to European Roots
- Profile: Apprenticeship Stresses Culture and Cuisine
- Canada: Increased Sophistication
- Japan: New Challenges
- Celebrity-Branded Products
- Luxury Cooking
- The Growth of Personal Cheffing
- Recreational Cooking Schools in Europe
- The Impact of Technology
- New Media
- Television
- The Spa as Nutrition School
- Nutritional Aspects
- Branded Culture and Spa Resurgence
- Profile: The New European Spa
- Conclusion
Chapter 10 Appetites in a Changing World
- Summary
- Environmental Considerations
- Population Growth
- Regional Differences
- Profile: Baby Boom in Nepal
- Grayer By the Day
- UK: A Niche No More
- Japan: Stylish Seniors
- Being There for US Boomers
- Research is Key
- Generation Y
- Growing Up
- Echo Booming
- Buying Smarter, Buying More
- Canada's Teen Power
- Asia: Breaking With Tradition
- Mult iculturalism
- Immigration
- Minority Boom in the US
- Urbanization
- Citified Tortilla Tastes
- Rich vs. Poor
- Consumer Clusters
- Targeting by Lifestyle
- Targeting by Values
- The Impact of Packaging
- India: Sizing Up
- Japan: Special Delivery
- Australia: Message in a Bottle
- US: Eating Soup for Dummies
- Prediction: Edible Food Containers?
- Consolidating the Future
- Image May Not Be Enough
- Conclusion
Chapter 11 Appendix
- Primary Research Methodology
- Glossary
List of Figures
- Figure 2.1: McDonald's projected openings, 2000
- Figure 3.2: Annual spending on fast food per capita in major markets, 1998
- Figure 4.3: European private label share of key European retail markets, 1999
- Figure 4.4: Top incentives to online grocery shopping
- Figure 7.5: Percentage change in everage consumption in Europe, 1994-99
- Figure 7.6: Soft drink consumption in Eastern Europe, 1998
- Figure 7.7: US beverage consumption per capita, 1988 and 1998
- Figure 7.8: Comparative market share of cola manufacturers by geography
- Figure 7.9: Where Coca-Cola does business
- Figure 7.10: Fruit juice volume sales across markets outside Europe and North America, 2000 and 2010
- Figure 7.11: Estimated bottled water sales in key markets, 2005
List of Tables
- Table 4.1: All frozen food- European volume sales (in '000 tonnes)
- Table 6.2: Functional food: sales of leading sector, 1995-99 (US$m)
- Table 10.3: Annual immigrant influx required to maintain populations across key countries, 1995-2050
- Table 10.4: Projected population growth of minorities in the US, 1999-2050
AbstractBrand Strategies for Food and Drink provides a snapshot of the overall state of global food retailing at the beginning of the 21st century with an emphasis on Europe. Offering a basis on which near-term projections can be made, this report examines how new trends are driven by demographic and cultural changes, discusses the impact of globalization on marketing and consumption, and tracks the potential impact of eCommerce and the Internet on the food and drink sector across the continent.
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