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Telstra

Published by: Ovum Plc

Published: Feb. 15, 2010 - 11 Pages


Table of Contents


Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Competitive environment
Fixed market
Regulatory reforms
Mobile market
Structure
Overview
Strategy analysis
Strategy objectives
Strategy execution
Network and technology strategy
Marketing
Key product/service lines
M&A strategy and geographic approach
Future outlook
Financial analysis
Group analysis
Segment analysis
List of Tables
Table 1: Telstra key financial indicators
Table 2: Telstra segment analysis*

Abstract

With Telstra’s transformation programme in its last year of implementation, the operator has begun to cut costs and generate new value for customers. However, government intervention in the broadband market and relatively flat sales growth due to tougher competition threaten future profitability.

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