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Telstra: enterprise strategy review

Published by: Ovum Plc

Published: Feb. 23, 2010 - 20 Pages


Table of Contents


Executive summary
In a nutshell
Ovum view
Market position
Structure and segmentation
Strategic objectives
Migrate customers to its next-generation networks
Expand network applications & services business
Capture strategic network outsourcing opportunities
Expand the international business
The revenue shift
Services and technologies
Structure and services migration
Managed services
Unified communications and collaboration
Mobile UC
High-definition videoconferencing
Mobility services
Commercial performance
Customer service strategy
Partnership strategy
Contracts
AGL Energy
Coca-Cola Amatil (CCA)
Commonwealth Bank of Australia (CBA)
Visy
Strategic evaluation
Telstra’s transformation: IMS at the core of its enterprise strategy
ICT strategy reviewed
Progress on the international front
List of Tables
Table 1: TE&G market segmentation
Table 2: Telstra E&G recent key contracts
List of Figures
Figure 1: Telstra's services migrating to the cloud
Figure 2: Telstra's UC strategic partners and recent launches
Figure 3: Telstra: IMS architecture for enterprise

Abstract

Telstra’s strategic priorities are to capture large network outsourcing deals and grow revenues on network applications and services. It is building a future service delivery platform based on IP multimedia subsystems (IMS) as a key source of competitive advantage. However, creating a complete partner ecosystem, defining the business models and offering a consistent set of ICT services is a massive task. Furthermore, it's unclear how far beyond network services a telco ought to go.

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