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Israel Consumer Electronics Report Q2 2010Published by: Business Monitor International Published: Mar. 11, 2010 - 44 Pages Table of Contents
AbstractIsrael’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is forecast at around US$2.8bn in 2010. Following a deceleration in 2009, the market is expected to grow at a compound annual growth rate (CAGR) of 5% to US$3.5bn by 2014, driven by a growing population as well as rising computer and internet penetration, along with product innovation and new technologies.In 2009, consumer electronics spending was stronger than initially expected following a 6.7% decline in spending on household equipment in the first quarter of the year. BMI expects growth to recover further in 2010 but remain below the trend rate of 2006-2008, with faster growth areas including smartphones, netbooks and premium TV sets. Computers Computer hardware accounted for around 79% of Israeli consumer electronics spending in 2009, due to demand from key verticals such as government and military. Notebook sales grew strongly in both Q209 and Q309, with growth in regular notebook shipments as well as those of lower-priced netbooks. Computer hardware CAGR for the 2010- 2014 period is forecast at about 5%, driven by sales of notebooks and netbooks. AV Devices AV devices accounted for around 12% of Israeli consumer electronics spending in 2009. In 2010, Israel’s domestic AV device market is projected at US$371mn. The market is expected to grow at a CAGR of 7% between 2010-2014 to a value of US$482mn, with drivers including the launch of digital TV services. Mobile Handsets Mobile handset sales accounted for around 9% of Israel’s consumer electronics spending in 2009. Following a dip in 2009, Israel’s market handset sales are expected to grow at a CAGR of 5% to US$315mn in 2014, as mobile subscriber penetration reaches 126%. In 2009, all of Israel’s major mobile operators launched Apple’s iPhone, with average subsidies of around ILS2,000. Handset sales will be dominated by the replacement market, with growing demand for smartphones, and 3G handsets. Get Full Details About This Report >> |
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