Mobile Ticketing Applications & Markets: Transport, Sport & Entertainment 2009-2014

Published by: Juniper Research Limited

Published: Mar. 1, 2010 - 178 Pages

Table of Contents

Executive Summary

ES1 Introduction

ES2 Executive Interviewing Programme

ES3 What’s New in Mobile Ticketing?

ES4 Mobile Ticketing Technology

ES4.1 Barcode

ES4.2 SMS

Figure ES.1: SJ Mobile Ticket

ES4.3 Apps for Mobile Web, Smart Phone, & SIM Card

Figure ES.2: SBB Swiss Railways iPhone App

ES4.4 Contactless RFID - NFC

Figure ES.3: Uses of NFC

ES4.5 Mobile Ticketing Service Evolution

Figure ES.4: Mobile Ticketing Service Integration Progression Steps

ES5 Drivers & Constraints

Figure ES.5: Mobile Ticketing: Summary of Market Drivers & Constraints

ES6 Market Segmentation and Development

ES7 Market Projections

ES7.1 Mobile Ticketing Users

Figure ES.6: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014

ES7.2 Number of Mobile Tickets

Figure ES.7: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014 . 23

Table ES.1: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-201423

ES7.3 Mobile Ticketing Gross Transaction Values

Figure ES.8: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014

Table ES.2: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014

Figure ES.9: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014

Table ES.3: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014

ES7.4 Transport, Sporting Events and Entertainment Segments

Figure ES.10: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014

Table ES.4: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014

ES8 Recommendations

1. Technology and Segmentation

1.1 Introduction

1.2 Definition

1.3 Technology

1.3.1. Barcode

Figure 1.1: One-Dimensional Barcode

Figure 1.2: Two-Dimensional Barcode (PDF417)

Figure 1.3: Two-Dimensional Barcode

Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix)

Figure 1.5: Two-Dimensional Barcode (QR Code)

1.3.2 SMS

Figure 1.6: SJ Mobile Ticket

1.3.3 Apps for Mobile Web, Smart Phone, & SIM Card

Figure 1.7: Lufthansa Mobile Web Portal

Figure 1.8: SBB Swiss Railways iPhone App

1.3.4 Contactless RFID - NFC

i. Technology

Figure 1.9: Typical NFC Implementation

ii. Uses

Figure 1.10: Oyster Card Using MIFARE Technology

Figure 1.11: Uses of NFC

iii. Security

1.3.5 Contactless RFID - FeliCa

i. Standards & Specification

Figure 1.12: Sony FeliCa IC Card and Reader/Writer

ii. Security

Figure 1.13: Sony FeliCa Security Features

Figure 1.14: FeliCa Networks Platform Management

Figure 1.15: Uses of FeliCa

1.4 Market Segmentation

1.4.1. Transport mTicketing

1.4.2. Sporting Events mTicketing

1.4.3. Entertainment & Events mTicketing

2. Market Trends, Drivers and Constraints

2.1 Introduction

2.2 Mobile Commerce Market Synopsis

Figure 2.1: Mobile Commerce Market Segmentation

Figure 2.2: Telstra 1H 2009 Mobile Revenues Split by Voice and Data

2.3 Mobile Ticketing Drivers & Constraints

Figure 2.3: Mobile Ticketing: Summary of Market Drivers & Constraints

2.3.1 Drivers

i. User Demand

ii. Cost Savings

iii. Increase in ARPU

iv. One to One Marketing

v. Enhanced Security

vi. Reduced Churn for Mobile Operators

vii. Queue Busting

viii. Environmental Benefits

ix. Last Minute Sales

x. MVAS (Mobile Value Added Services)

xi. Smartphone Growth

2.3.2 Constraints

i. Handset Supply

ii. Lack of Clear Business Model

iii. User Support and Help

iv. MMS Issues

v. Mobile Barcode Reading Issues

vi. Operators Excluded?

vii. Poor User Experience

viii. Multi Ticket Scheme Environment

3. Vendor Strategies

3.1 Introduction

3.2 Vendors

3.2.1 2ergo

i Strategy Update

ii RaposNet Product Update

Figure 3.1: 2ergo RaposNet Product

iii Tixmob Consumer Portal

Figure 3.2: Tixmob Consumer Mobile Ticketing Portal

iv Vertical Markets

v Market Insight

3.2.2 Consult Hyperion

i Company Background

ii UK National Ticketing Report

iii Costs and Benefits of e-ticketing

iv Market Developments

3.2.3 Hexaware

3.2.4 Innovision

i. Products and Markets Update

Figure 3.3: Innovision Topaz Tags

ii. Top Market Trends & Issues

3.2.5 Masabi

i Company Background

ii UK Rail Market Update

Figure 3.4: UK Train Ticket Sales by Channel

Figure 3.5: UK Railway Station Ticket Office Waiting Times

iii Train Operator Needs & Customer Benefits

Figure 3.6: Masabi Mobile Ticket Purchase Process

3.2.6 mBlox

i Company Background

Figure 3.7: mBlox Mobile Transaction Platform

ii Sender-Pays Data Product

Figure 3.8: mBlox Zero Data Charge Logo

3.2.7 Mobiqa

i Company Background

ii Solutions

Figure 3.9: Mobiqa mobi-ticket™

Figure 3.10: The Mobilised Airline Passenger

Figure 3.11: Mobiqa mobi-kiosk™

Figure 3.12: Mobiqa mobi-web™

iii Markets and Customers

Table 3.1: Mobiqa Sales Announcements

3.2.8 Neomedia

i Company Update

ii Products

a. EXIO

b. EXIO II

Figure 3.13: Neomedia EXIO Module

c. XELIA

Figure 3.14: Neomedia XELIA Scanner

d. MSS (Modular Solution Server)

e. Neoreader

iii Recent Developments

3.2.9 Nokia

Figure 3.15: Evolution of Mobile Financial Services

3.2.10 NXP

i Company Background

ii Market Developments

iii NFC Prospects

3.2.11 Plusdial

i Company Background

ii Products and Customers

Figure 3.16: Plusdial Mobile Ticketing Solution

3.2.12 Trinity Mobile

i Company Background

ii Products and Customers

Figure 3.17: Trinity Mobile POS Integrated Fonescan

Figure 3.18: Trinity Mobile Mini Kiosk Fonescan

Figure 3.19: Trinity Mobile Handheld Fonescan

iii Ticketing Market Update

a. Entertainment/Leisure

b. Transport

3.2.13 Unwire

i Company Background

ii Products

ii Customers and Business Models

4. Case Studies & Service Strategies

4.1 Introduction

4.2 Mobile Malls

4.2.1 ngpay (India)

Figure 4.1: ngpay Mobile Shopping Partners

4.2.2 Safaricom Easy Travel (Kenya)

4.2.3 Telecom Italia and Movincom (Italy)

4.3 NFC & FeliCa Services

4.3.1 Maxis (Malaysia)

Figure 4.2: Maxis FastTap Service

Figure 4.3: Maxis FastTap Service Outlets

4.3.2 Osaifu-keitai (Japan)

4.4 Rail, Metro & Bus Mobile Tickets

4.4.1 Arriva Buses (UK)

Figure 4.4: Arriva Buses Mobile Ticketing Service

4.4.2 ÖBB Austrian Railways

Figure 4.5: ÖBB Handy Ticket Mobile Ticketing Service

4.4.3 Greater Copenhagen Traffic Companies (Denmark)

4.4.4 Heathrow Express (UK)

Figure 4.6: Heathrow Express - Buying a Mobile Ticket

4.4.5 Helsinki City Transport (Finland)

Figure 4.7: Helsinki City Transport Mobile Ticketing Service

4.4.6 SJ Swedish Rail

Figure 4.8: SJ Mobile Ticketing Payment Screenshot

Figure 4.9: SJ Mobile Ticket

4.4.7 SL Stockholm (Sweden)

4.4.8 Trenitalia (Italy)

4.5 Airline Mobile Tickets & Boarding Passes

4.5.1 American Airlines

Figure 4.10 American Airlines Mobile Boarding Pass

4.5.2 China Southern Airlines

4.5.3 Kingfisher Airlines (India)

4.5.4 Lufthansa (Germany)

Figure 4.11: Lufthansa Mobile Portal

4.5.5 Malaysian Airlines

Figure 4.12: Malaysian Airlines MHmobile Mobile Ticketing Service

4.5.6 Qatar Airlines

Figure 4.13: Qatar Airways Mobile Boarding Pass

4.6 Sport Mobile Tickets

4.6.1 Pittsburgh Pirates Baseball: Tickets.com (US)

Figure 4.14: Tickets.com Home Page

Figure 4.15: Mobile Tickets at Pittsburgh Pirates

4.6.2 Everton Football Club (UK)

Figure 4.16: Everton Football Club Txt2Ticket Service

4.6.3 Red Bull Salzburg (Austria)

4.7 Entertainment and Events Mobile Tickets

4.7.1 Kodu (US/Canada/UK)

Figure 4.17: Kodu Moviesnow! Screenshots

4.7.2 Shanghai Expo (China)

4.7.3 eSeats.com (US)

Figure 4.18: eSeats.com iPhone App

4.7.4 Tulsa Performing Arts Center (US)

4.7.5 Fandango (US)

4.8 Conclusion

5. Market Forecast: Approach

5.1 Introduction

5.2 Methodology

5.2.1 Geographical Splits

5.2.2 Approach and Assumptions

Figure 5.1: Mobile Ticketing Market Forecast Methodology

Figure 5.2: Jet Fuel Price Outlook

5.3 Growth of the Cellular Market

Figure 5.3: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014

Table 5.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009-2014

5.4 Service Evolution

Figure 5.4: Mobile Ticketing Service Integration Progression Steps

6. Market Forecast: All Segments

6.1 Introduction

6.2 Mobile Ticketing Users

Table 6.1: Mobile Phone Users (%) Who Use Mobile Ticketing Split by 8 Key Regions 2009- 2014

Figure 6.1: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014

Table 6.2: Total Mobile Phone Users (m) Who Use Mobile Ticketing Split by 8 Key Regions 2009-2014

6.3 Mobile Ticketing Transactions

Table 6.3: Average Number of Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014

Figure 6.2: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014 .117

Table 6.4: Total Number of Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014117

6.4 Mobile Ticketing Transaction Value

Figure 6.3: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014

Table 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by 8 Key Regions 2009-2014

Figure 6.4: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014

Table 6.6: Total Mobile Ticketing Transaction Value Purchased Tickets ($m) Split by 8 Key Regions 2009-2014

6.5 Market Segmentation

Figure 6.5: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014

Table 6.7: Total Mobile Ticketing Transaction Value Delivered Tickets ($m) Split by Market Segment (Transport/Sporting Events/Entertainment & Other Events) 2009-2014

7. Market Forecast: Transport

7.1 Introduction

7.2 Transport Mobile Ticketing Users

7.2.1 Rail/Metro/Bus

Figure 7.1: Rail/Metro/Bus Mobile Ticketing Development by Country

Table 7.1: Mobile Phone Users (%) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014

Figure 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing Split by 8 Key Regions 2009-2014

Table 7.2: Total Mobile Phone Users (m) Who Use Rail/Metro/Bus Mobile Ticketing: Split by 8 Key Regions 2009-2014

7.2.2 Air

Figure 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014

Table 7.3: Total Airline eTickets Issued (m) Split by 8 Key Regions 2009-2014

Table 7.4: Total Mobile Phone Users (%) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014

Figure 7.4: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014

Table 7.5: Total Mobile Phone Users (m) Who Use Mobile Bar Coded Boarding Passes Split by 8 Key Regions 2009-2014

7.3 Transport Mobile Ticketing Transactions

7.3.1 Rail/Metro/Bus

Figure 7.5: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014

Table 7.6: Total Number of Rail/Metro/Bus Mobile Tickets Delivered (m) Split by 8 Key Regions 2009-2014

7.3.2 Air

Figure 7.6: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014

Figure 7.7: BCBP Airline Capability by Region (% of airlines)

Figure 7.8: BCBP Capable Airports Worldwide

Table 7.7: Total Number of Mobile Bar Coded Boarding Passes Delivered (m) Split by 8 Key Regions 2009-2014

7.4 Transport Mobile Ticketing Transaction Value

7.4.1 Rail/Metro/Bus

Table 7.8: Average Rail/Metro/Bus Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014134

Figure 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

Table 7.9: Total Rail/Metro/Bus Mobile Ticketing Transaction Value ($m): Split by 8 Key Regions 2009-2014

7.4.2 Air

Table 7.10: Average Air eTicket Value ($) Split by 8 Key Regions 2009-2014

Figure 7.9: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014

Table 7.11: Total Air eTicketing Transaction Value ($m) (for eTickets with Mobile Delivered Bar Coded Boarding Passes) Split by 8 Key Regions 2009-2014

8. Market Forecast: Sporting Events

8.1 Introduction

8.2 Sporting Events Mobile Ticketing Users

Table 8.1: Mobile Phone Users (%) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014

Figure 8.1: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014

Table 8.2: Total Mobile Phone Users (m) Who Use Sporting Events Mobile Ticketing Split by 8 Key Regions 2009-2014

8.3 Sporting Events Mobile Ticketing Transactions

Figure 8.2: Average Number of Sporting Events Mobile Ticketing Transactions Made per Mobile Ticketing User Split by 8 Key Regions 2009-2014

Table 8.3: Average Number of Sporting Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014

Figure 8.3: Total Number of Sporting Events Mobile Tickets (m) Split by 8 Key Regions 2009- 2014

Table 8.4: Total Number of Sporting Events Mobile Tickets (m) Per Annum Split by 8 Key Regions 2009-2014

8.4 Sporting Events Mobile Ticketing Transaction Value

Table 8.5: Average Sporting Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014144

Figure 8.4: Total Sporting Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

Table 8.6: Total Sporting Events Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

9. Market Forecast: Entertainment & Events

9.1 Introduction

9.2 Entertainment & Events Mobile Ticketing Users

Table 9.1: Mobile Phone Users (%) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014

Figure 9.1: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014

Table 9.2: Total Mobile Phone Users (m) Who Use Entertainment & Events Mobile Ticketing Split by 8 Key Regions 2009-2014

9.3 Entertainment & Events Mobile Ticketing Transactions

Figure 9.2: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014

Table 9.3: Average Number of Entertainment & Events Mobile Ticketing Transactions Made Per Mobile Ticketing User Split by 8 Key Regions 2009-2014

Figure 9.3: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014

Table 9.4: Total Number of Entertainment & Events Mobile Tickets (m) Split by 8 Key Regions 2009-2014

9.4 Entertainment & Events Mobile Ticketing Transaction Value

Table 9.5: Average Entertainment & Events Mobile Ticket Value ($) Split by 8 Key Regions 2009-2014

Figure 9.4: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

Table 9.6: Total Entertainment & Events Mobile Ticketing Transaction Value ($m) Split by 8 Key Regions 2009-2014

10. Market Forecasts: Mobile Purchasing & Payment

10.1 Mobile Purchasing Users

Table 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014

Figure 10.1: Percentage of Mobile Ticketing Users Who Also Purchase Tickets by Mobile Split by 8 Key Regions 2009-2014

Figure 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014

Table 10.2: Mobile Ticketing Users Who Also Purchase Tickets by Mobile (m) Split by 8 Key Regions 2009-2014

10.2 Mobile Purchasing Transaction Traffic

Table 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014

Figure 10.3: Total Mobile Purchased Tickets (m) Split by 8 Key Regions 2009-2014

Figure 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009- 2014

Table 10.4: Comparison of Mobile Purchased vs. Non-mobile Purchased Tickets (%) p.a. 2009-2014

10.3 Mobile Purchasing Transaction Values

Figure 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009-2014160

Table 10.5: Mobile Purchased Tickets Transaction Value ($m) Split by 8 Key Regions 2009- 2014

11. Industry Bodies

11.1 Introduction

11.1.1 Who is Doing What?

Table 11.1: Overview of Selected Industry Body Activity

11.2 dotMobi

11.3 EMVCo

11.4 EU

11.5 ETSI

11.5.1 Members

11.6 European Payments Council

11.7 GSM Association

11.7.1 Mobile Money Activities

Figure 11.1: GSMA Mobile Money Activities

Figure 11.2: PBM Purchasing Process

Figure 11.3: PBM Architecture

11.7.2 Members

11.8 International Air Transport Association (IATA)

Figure 11.4: IATA BCBP Bar Code Standards

11.8.1 Members

11.9 ISO (International Organisation for Standards)

11.9.1 Members

11.10 Mobey Forum

11.10.1 Members

11.11 Mobile Marketing Association

11.11.1 Members

11.12 NFC Forum

Figure 11.5: NFC Forum “N” Mark

11.12.1 Members

11.13 Open Mobile Alliance (OMA)

11.13.1 Members

11.14 Smart Card Alliance

11.14.1 Members

Abstract

This extensive report looks at the current and future market for mobile ticketing applications & solutions, providing detailed analysis as well as revenue, user and frequency of purchase forecasts, broken down into the three major sectors as well as two sub-segments for Transport (Rail, Metro & Bus; and Airline Ticketing).

For each sector the number of mobile tickets delivered is forecast along with, the number of users, the usage frequency, the value of purchase, total transactions and the resulting gross transaction values. The report also includes a chapter dedicated to purchasing a ticket on a mobile phone using NFC, the mobile internet, SMS or an application.

The report investigates a number of business models exploring how the revenues are distributed across the value chain, and discussing how mobile operators can maximise their opportunity in this market. A number of key drivers are analysed such as cost-saving and the reduced impact on the environment as well as considering a number of challenges to the development of the market including the lack of NFC enabled handsets.

Key questions the report answers:

• How many mobile subscribers will use their mobiles to buy tickets over the next five years?
• Which will be the leading regions in the market in 2014?
• How many tickets will be bought by mobile over the next five years?
• What will be the size of overall mobile ticketing transaction values?
• What are the trends, drivers and constraints affecting the development of the market?
• How are leading ticketing agencies incorporating the mobile into ticket purchase and delivery?
• What will be the trend in ticket prices over the next five years?
• What will be the size and growth of the transport, sporting and entertainment/events mobile ticketing market segments over the next five years?

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.