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Saudi Arabia Consumer Electronics Report Q2 2010Published by: Business Monitor International Published: Mar. 3, 2010 - 45 Pages Table of Contents
AbstractSaudi Arabia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at around US$4.0 in 2010. This is expected to increase to US$5.1bn by 2014, driven by growing popularity of LCD TV sets, notebook computers and other key products, and by ongoing expansion of the electronics retail sector. Saudi Arabia’s addressable market for digital devices is forecast to grow at a compound annual growth rate (CAGR) of 7%, driven by a steadily growing economy. Consumer confidence should recover in 2010 with private consumption growth forecast at 3.0% in 2010. Youthful population demographics, a regional economic boom and a buoyant real estate sector will all drive consumer electronics retail growth, with per capita IT spend reaching around US$178 by 2014.Computers Computer hardware accounted for around 49% of Saudi Arabian consumer electronics spending in 2009. BMI forecast Saudi Arabian domestic market computer hardware sales (including notebooks and accessories) of US$2.0bn in 2010, up from US$1.9bn in 2009. Computer hardware CAGR for the 2010- 2014 period is forecast at about 7%, with stronger demand for notebooks the main factor driving retail segment growth. AV AV devices accounted for around 30% of Saudi Arabian consumer electronics spending in 2009. Saudi Arabia’s addressable AV device market is estimated at US$1.2bn in 2010. The market is expected to grow at a CAGR of 4% between 2010-2014, to a value of US$1.4bn in 2014, with increased sales of flat-panel TV sets in 2009 compensating for a contraction in overall TV set demand. Mobile Handsets Mobile handset sales accounted for around 21% of Saudi Arabian consumer electronics spending in 2009. Saudi Arabia’s handset sales are expected to grow at a CAGR of 6% to US$990mn in 2014, as mobile subscriber penetration reaches 224%. Sales will be dominated by the replacement market, with growing demand for smartphones, PDAs and 3G handsets, as the proportion of 3G users will rise to over 38% of the mobile subscriber base. Get Full Details About This Report >> |
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