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Qatar Consumer Electronics Report Q2 2010

Published by: Business Monitor International

Published: Mar. 3, 2010 - 40 Pages


Table of Contents


Executive Summary
SWOT Analysis
Qatar Consumer Electronics Market SWOT
Qatar Political SWOT
Qatar Economic SWOT
Qatar Business Environment SWOT
Business Environment Ratings
Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
Computers
Table: PC Sales
AV
Table: AV Sales
Mobile Handsets
Table: Mobile Communications
Consumer Electronics Industry
Table: Qatar Distributors For Leading Brands
Regional Distributors Monitor
Axiom Telecom
Jumbo Electronics
Eros Group
Industry Forecast Scenario
Consumer Electronics Market
Table: Consumer Electronics Overview
Industry Developments
Macroeconomic Forecast
Table: Qatar - Economic Activity
Competitive Landscape
Table: Nokia Mobile Devices Volume
BMI Methodology
How We Generate Our Industry Forecasts
Electronics Industry
Sources

Abstract

Qatar’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at around US$448mn in 2010. Growth decelerated in 2009, but consumer demand held up reasonably well, compared with other states in the region, and is expected to increase to US$594mn by 2014

On the back of expanding oil and (particularly) gas production levels, the Qatari economy will continue to record impressive real growth rates over the coming five years. Going forward, an evolving retail landscape will help to stimulate sales of consumer electronics devices, while a growing population will help to attract new larger retailers into the market.

The Qatari consumer electronics market is expected to grow at a 2010-2014 CAGR of 7.3% driven by product innovation and new technologies, and factors such as increased competition in the mobile communications sector and the roll-out of high-spend broadband services.

Computers

Computer hardware accounted for around 51% of Qatari consumer electronics spending in 2009. BMI forecasts Qatari domestic market computer hardware sales (including notebooks and accessories) of US$223mn in 2010, up from US$214mn in 2009. Computer hardware compound annual growth rate (CAGR) for the 2010-2014 period is forecast at about 10%, with drivers including tenders in sectors like healthcare and education.

AV Devices

AV devices accounted for around 34% of Qatari consumer electronics spending in 2009. Qatar’s domestic AV device market is estimated at US$148mn in 2010. The market is projected to grow at a CAGR of 3.1% between 2010-2014, to a value of US$167mn in 2014.

Mobile Handsets

Qatari market handset sales are expected to grow at a 2010-2014 CAGR of 8.6% to US$107mn by 2014. The replacement market will continue to dominate as mobile penetration passes 264% in 2014, and there will be growing demand for smartphones and 3G handsets. Increased competition in the mobile communications market following the launch of services by Vodafone Qatar in August 2009 will help to boost handset sales. In September 2009 Vodafone said that it would sell Apple’s iPhone as part of its campaign to take on incumbent mobile operator Qatar Telecom (Qtel).

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