Channel Metrics: UK Personal Loans - Consumer Distribution Trends : Market Research Report

Channel Metrics: UK Personal Loans - Consumer Distribution Trends

Published: Feb. 1, 2010 - 25 Pages

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION: Research rationale; A number of motivating factors underpin the Channel Metrics report and series of briefings; Updating the results from the 2005 and 2007 surveys; Analysis of consumers making an active distribution choice; Analysis of consumers purchasing or taking out financial services in prior years; Analysis of distribution interfaces; Analysis of specific distribution channels; Expanding upon the results from the 2005 and 2007 surveys; Finaccord; Channel Metrics briefings; Other UK consumer research publications; UK affinity and partnership marketing research publications; UK small business financial services research publications
2.0 PRODUCT ANALYSIS: Introduction; Option for customised data analysis; Switching rates and brand new sales - 2009; The general availability of personal loans has fallen sharply relative to 2005 and 2007; Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared; Online loan sales lost ground to face-to-face distribution during 2009; Distribution channels - 2009, 2007, 2005 and all previous buyers compared; Overview; The distribution of personal loans is largely dominated by two generic channel categories…; Detailed analysis; … albeit a range of affinity and corporate partner channels also have some presence in this market..
3.0 APPENDIX: Research sample and mechanics; Research methodology and structure
GRAPHICS / TABLES: The financial services distribution channel universe - specific distribution channels and distribution interfaces; % of consumers switching provider or acquiring a mortgage for the first time, 2009; Analysis of distribution interfaces used for acquiring personal loans, 2009, 2007, 2005 and all previous years; Analysis of distribution interfaces used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data); Overview of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years; Overview of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data); Comparison of main distribution channels used for acquiring personal loans, 2009 and all previous years; Detailed analysis of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data); Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics briefing about personal loans is the most detailed and up-to-date guide to distribution trends in personal loans in the UK available on a published basis. It analyses: how consumers acquire personal loans - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired personal loans in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

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Channel Metrics: UK Personal Loans - Consumer Distribution Trends

Table of Contents

Abstract