Channel Metrics: UK Interest-Bearing Savings Deposits - Consumer Distribution Trends : Market Research Report

Channel Metrics: UK Interest-Bearing Savings Deposits - Consumer Distribution Trends

Published: Feb. 1, 2010 - 25 Pages

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION: Research rationale; A number of motivating factors underpin the Channel Metrics report and series of briefings; Updating the results from the 2005 and 2007 surveys; Analysis of consumers making an active distribution choice; Analysis of consumers purchasing or taking out financial services in prior years; Analysis of distribution interfaces; Analysis of specific distribution channels; Expanding upon the results from the 2005 and 2007 surveys; Finaccord; Channel Metrics briefings; Other UK consumer research publications; UK affinity and partnership marketing research publications; UK small business financial services research publications
2.0 ANALYSIS OF RESULTS: Introduction; Option for customised data analysis; Switching rates and brand new sales - 2009; Nearly a third of consumers with this product opened a savings account in 2009; Distribution interfaces - 2009, 2007 and all previous buyers compared; Banks and building societies have successfully pushed savings accounts away from the branch ...; Distribution channels - 2009, 2007 and all previous buyers compared; Overview; Direct sales continue to be the most important channel for savings accounts; Detailed analysis; Financial advisers are holding their own against online aggregators
3.0 APPENDIX: Research sample and mechanics; Research methodology and structure
GRAPHICS / TABLES: The financial services distribution channel universe - specific distribution channels and distribution interfaces; % of consumers switching provider or acquiring interest-bearing savings deposits for the first time, 2009; Analysis of distribution interfaces used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years; Analysis of distribution interfaces used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data); Overview of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years; Overview of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data); Comparison of main distribution channels used for acquiring interest-bearing savings deposits, 2009 and all previous years; Detailed analysis of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data); Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics briefing about interest-bearing savings deposits is the most detailed and up-to-date guide to distribution trends in interest-bearing savings deposits in the UK available on a published basis. It analyses: how consumers acquire interest-bearing savings deposits - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired interest-bearing savings deposits in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

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Channel Metrics: UK Interest-Bearing Savings Deposits - Consumer Distribution Trends

Table of Contents

Abstract