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Channel Metrics: UK Extended Warranties (for Electronic Appliances) - Consumer Distribution Trends

Published by: Finaccord Ltd.

Published: Feb. 1, 2010 - 25 Pages


Table of Contents


0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

Research rationale

A number of motivating factors underpin the Channel Metrics report and series of briefings

Updating the results from the 2005 and 2007 surveys

Analysis of consumers making an active distribution choice

Analysis of consumers purchasing or taking out financial services in prior years

Analysis of distribution interfaces

Analysis of specific distribution channels

Expanding upon the results from the 2005 and 2007 surveys

Finaccord

Channel Metrics briefings

Other UK consumer research publications

UK affinity and partnership marketing research publications

UK small business financial services research publications

2.0 ANALYSIS OF RESULTS

Introduction

Option for customised data analysis

Switching rates and brand new sales - 2009

Once bought, very few customers choose to switch their warranty to an alternative provider

Distribution interfaces - 2009, 2007 and all previous buyers compared

Face-to-face sales remain the most important distribution interface in this market

Distribution channels - 2009, 2007 and all previous buyers compared

Overview

Channels other than manufacturers and retailers command only a limited share of this sector

Detailed analysis

Retailers appear to be outperforming manufacturers in this market

3.0 APPENDIX

Research sample and mechanics

Research methodology and structure

GRAPHICS / TABLES

The financial services distribution channel universe - specific distribution channels and distribution interfaces

% of consumers switching provider or acquiring an extended warranty for an electronic appliance for the first time, 2009

Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years

Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data)

Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years

Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2007 and all previous years (data)

Comparison of main distribution channels used for acquiring extended warranties for electronic appliances, and all previous years

Detailed analysis of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data)

Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics briefing about extended warranties for electronic appliances is the most detailed and up-to-date guide to distribution trends in extended warranties for electronic appliances in the UK available on a published basis. It analyses: how consumers acquire extended warranties for electronic appliances - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired extended warranties for electronic appliances in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2007 to show trends over time.

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