Channel Metrics: UK Child Trust Funds - Consumer Distribution Trends : Market Research Report

Channel Metrics: UK Child Trust Funds - Consumer Distribution Trends

Published: Feb. 1, 2010 - 25 Pages

0.0 EXECUTIVE SUMMARY
1.0 INTRODUCTION: Research rationale; A number of motivating factors underpin the Channel Metrics report and series of briefings; Updating the results from the 2005 and 2007 surveys; Analysis of consumers making an active distribution choice; Analysis of consumers purchasing or taking out financial services in prior years; Analysis of distribution interfaces; Analysis of specific distribution channels; Expanding upon the results from the 2005 and 2007 surveys; Finaccord; Channel Metrics briefings; Other UK consumer research publications; UK affinity and partnership marketing research publications; UK small business financial services research publications
2.0 ANALYSIS OF RESULTS: Introduction; Option for customised data analysis; Switching rates and brand new sales - 2009; Six out of ten customers who took out a new Child Trust Fund in 2009 already held another Child; Trust Fund; Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared; Child Trust Fund sales shifted from the post to face-to-face distribution between 2007 and 2009 ...; Distribution channels - 2009, 2007, 2005 and all previous buyers compared; Overview; Two thirds of Child Trust Funds are sold directly by a variety of financial companies; Detailed analysis; The Post Office has a larger market share for Child Trust Funds than for simpler savings products
3.0 APPENDIX: Research sample and mechanics; Research methodology and structure
GRAPHICS / TABLES: The financial services distribution channel universe - specific distribution channels and distribution interfaces; % of consumers switching provider or acquiring Child Trust Funds for the first time, 2009; Analysis of distribution interfaces used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years; Analysis of distribution interfaces used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data); Overview of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years; Overview of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data); Comparison of main distribution channels used for acquiring Child Trust Funds, 2009 and all previous years; Detailed analysis of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data); Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics briefing about Child Trust Funds is the most detailed and up-to-date guide to distribution trends in Child Trust Funds in the UK available on a published basis. It analyses: how consumers acquire Child Trust Funds - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired Child Trust Funds in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

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2/15/2012 - 32

Channel Metrics: UK Child Trust Funds - Consumer Distribution Trends

Table of Contents

Abstract