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Channel Metrics: UK Cash ISAs - Consumer Distribution Trends

Published by: Finaccord Ltd.

Published: Feb. 1, 2010 - 25 Pages


Table of Contents


0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

Research rationale

A number of motivating factors underpin the Channel Metrics report and series of briefings

Updating the results from the 2005 and 2007 surveys

Analysis of consumers making an active distribution choice

Analysis of consumers purchasing or taking out financial services in prior years

Analysis of distribution interfaces

Analysis of specific distribution channels

Expanding upon the results from the 2005 and 2007 surveys

Finaccord

Channel Metrics briefings

Other UK consumer research publications

UK affinity and partnership marketing research publications

UK small business financial services research publications

2.0 ANALYSIS OF RESULTS

Introduction

Option for customised data analysis

Switching rates and brand new sales - 2009

Six out of ten customers who took out a new cash ISA in 2009 already held another cash ISA

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Online cash ISA sales are growing, but face-to-face distribution remains dominant

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Direct sales held their market share in 2009, after losing ground between 2005 and 2007

Detailed analysis

Financial advisers directed customers to cash ISAs in 2009

3.0 APPENDIX

Research sample and mechanics

Research methodology and structure

GRAPHICS / TABLES

The financial services distribution channel universe - specific distribution channels and distribution interfaces

% of consumers switching provider or acquiring cash ISAs for the first time, 2009

Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years

Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

Comparison of main distribution channels used for acquiring cash ISAs, 2009 and all previous years

Detailed analysis of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics briefing about cash ISAs is the most detailed and up-to-date guide to distribution trends in cash ISAs in the UK available on a published basis. It analyses: how consumers acquire cash ISAs - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired cash ISAs in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

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