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Channel Metrics: Consumer Distribution Trends in UK Financial Services - Overview Report

Published by: Finaccord Ltd.

Published: Feb. 1, 2010 - 350 Pages


Table of Contents


0.0 EXECUTIVE SUMMARY

Research background and structure

Four of the financial products investigated are held by a majority of respondents

High volumes of sales each year are driven by high levels of switching…

… although switching rates have fallen for lending products amid the credit crisis

Face-to-face distribution remains important for banking products and related insurance…

… while the Internet is still increasing its share of motor and household insurance

Though inbound telephone sales are in decline, outbound telephone sales are increasing their

share

Postal sales have dropped substantially - have they reached the bottom?

Aggregators continue to grow general insurance sales, but have not broken through for banking

Non-financial commercial partners have grown their share of sales, driven by specific products… ...

… but not-for-profit affinity partners have had little impact outside trade associations and unions

Worksite distribution is strong for pensions and health-related insurance

Banks and building societies have lost a significant share of sales both as direct providers…

… and as distributors of other products, outside packaged accounts

1.0 INTRODUCTION

Research rationale

A number of motivating factors underpin the Channel Metrics report and series of briefings

Updating the results from the 2005 and 2007 surveys

Analysis of consumers making an active distribution choice

Analysis of consumers purchasing or taking out financial services in prior years

Analysis of distribution interfaces

Analysis of specific distribution channels

Expanding upon the results from the 2005 and 2007 surveys

Finaccord

Channel Metrics briefings

Other UK consumer research publications

UK affinity and partnership marketing research publications

UK small business financial services research publications

2.0 CHANNEL COMPARISONS

Introduction

Overall customer take-up rates, 2009

Four products are held by more than half of all respondents

Available customer base, 2009

The largest markets are driven by high levels of switching, not by new customers…

… except for products with specific characteristics or high growth rates

Trends in switching behaviour, 2005, 2007 and 2009

Switching rates have fallen for lending products when compared to insurance and savings

The credit crisis has reduced switching because lenders have ceased to chase new business… ...

… but given the chance, consumers are still becoming less loyal

Distribution interfaces - 2009, 2007, 2005 and all previous years compared

Overview

Internet and outbound telephone sales are the two growing distribution interfaces

Face-to-face environment

Six products are taken out face-to-face by more than half of all customers

Face-to-face distribution is becoming irrelevant for core general insurance products

Internet

Major insurance products and cards are taken out online by most consumers

Personal accident and private medical insurance distribution go against this trend

Inbound telephone

Inbound telephone sales have a growing role in specific niches

Outbound telephone

Personal accident insurance is distributed by outbound calling ahead of other interfaces

Outbound telephones sales are increasing their share of sales for 19 out of 28 products

Post

Will postal sales grow their share of sales in the future?

Distribution channels - 2009, 2007, 2005 and all previous years compared

Overview

Distribution has shifted to online aggregators and non-financial commercial partners…

… squeezing commission income for banks and building societies amid the credit crisis

Direct sales

Savings products are dominated by the direct channel, but this has weakened a little…

… while direct providers are successfully fighting back for cards and travel products

Advisers, brokers and aggregators

Financial advisers, and loan, mortgage and insurance brokers

Loan and mortgage brokers have increased their share of a shrinking market…

... while financial advisers have lost ground for core life and pensions products…

... and general insurance brokers’ share of sales may have bottomed out

Online aggregators

Aggregators’ strength in core general insurance products has not extended to banking

Not-for-profit affinity groups

Automotive clubs

Car clubs play a limited role even in automotive-related financial services

Charities

Credit card sales by charities lag behind the frequency with which they offer them

Educational institutions

Growth in this channel comes from a very low point, and needs time to consolidate a customer base


Professional and trade associations

Pensions and health-related insurance are the leading products for this channel

Trade unions

Although active as affinity partners in many areas, the influence of trade unions is limited

Financial partners

Banks and building societies (acting as intermediaries)

The credit crisis has reduced the share of business held by banks and building societies

Packaged accounts are responsible for their high share of sales in mobile telephone insurance

Credit card companies (acting as intermediaries)

Niche insurance products may offer a better opportunity than mainstream but commoditized lines .

Insurance companies (acting as intermediaries)

Insurers up-sell from their core policies rather than cross-sell unrelated financial products

Non-financial commercial partners

Automotive associations

The brand strength of automotive associations has not extended to other financial services

Car dealers and manufacturers

Car finance contracts have been popular through this channel as other lenders have weakened…

… but three major car manufacturers have discontinued their co-branded credit cards

Catalogue and other retailers

The share of new customers of catalogue and other retailers is higher for prepaid cards than for

credit cards

Estate agents

Mortgages are the key product for estate agents, supplemented by home insurance

Football and other sports clubs

A wide range of financial products are offered by clubs, but uptake of them is low

Loyalty schemes

Pet, accident and health insurance are the strongest areas for loyalty schemes

Magazine, newspaper and other media entities

A wide range of products are on offer, although only two have a significant share of sales

The Post Office

Travel-related products are the main areas of distribution strength of the Post Office

Supermarkets

An increased emphasis on financial services has not led to a greater share of sales overall…

… but prepaid cards and travel money are promising areas for development

Utility (electricity, gas and water) companies

Utilities are losing share of sales for home emergency insurance, their only significant product

Sector-specific distribution channels

As distribution spreads across a multitude of channels, specialists are losing their share of sales ...

Travel agents and tour operators have made progress in selling annual travel insurance

The worksite

The worksite channel has increased its share of sales for core products since 2007

Employer funding is more common for pensions than for protection policies

3.0 PRODUCT ANALYSIS

Introduction

Motor insurance

Switching rates and brand new sales - 2009

Switching rates are stable but high for motor insurance

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Growth in online sales is slowing, as this interface reaches saturation point

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Direct sales by insurance companies held their ground between 2007 and 2009

Detailed analysis

Online aggregators have taken market share at the expense of all other major channels

Data tables

Breakdown recovery insurance

Switching rates and brand new sales - 2009

The annual switching rate appears to be increasing for this form of insurance

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

The Internet is continuing to gain ground as a distribution interface

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Direct sales by automotive associations constitute a shrinking market

Detailed analysis

Policies packaged or bundled on a wholesale basis account for a high proportion of this market .

Data tables

Extended warranties for cars

Switching rates and brand new sales - 2009

The switching market is nearing the same size as the new extended warranty market

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Face-to-face sales remain the most important interface for extended warranties

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Aggregators and brokers are winning market share from non-for-profit affinity groups

Detailed analysis

Car makers and online aggregators are the rising channels for extended warranties for cars

Data tables

Household insurance

Switching rates and brand new sales - 2009

An increase in switching has more than compensated for a drop in sales to new buyers

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

The Internet and outbound telephone sales are in the ascendant

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Financial partners’ gains in household insurance were reversed between 2007 and 2009

Detailed analysis

Online aggregators now hold over a third of sales to switchers and new buyers

Data tables

Home emergency insurance

Switching rates and brand new sales - 2009

The annual switching rate recorded for 2009 is almost identical to that for 2005

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Patterns in interface usage are driven by different home emergency insurance formulae

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Most sales of home emergency insurance occur on an intermediated basis

Detailed analysis

The share of sales of electricity, gas and water companies is clearly under intense pressure

Data tables

Annual travel insurance

Switching rates and brand new sales - 2009

Annual travel insurance is characterized by a high switching rate

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Online customers are more likely to switch policy than those using other interfaces

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Packaging with added value bank accounts is a very significant feature of this market

Detailed analysis

The Post Office is one of the largest specific distributors of annual travel insurance

Data tables

Single trip travel insurance

Switching rates and brand new sales - 2009

Single trip travel insurance is characterized by an extremely high switching rate

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Close to three quarters of single trip travel policies are bought via the Internet…

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

… with online insurance aggregators and brokers accounting for a significant proportion of this ..

Detailed analysis

Traditional affinity and corporate partners find the going tough in a fragmented market

Data tables

Pet insurance

Switching rates and brand new sales - 2009

The annual switching rate in 2009 remained little changed from 2007

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

The distribution share of postal sales has shrunk consistently over time

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

The distribution share of insurance aggregators and brokers appears to have reached a plateau

Detailed analysis

Distribution systems for pet insurance are becoming increasingly fragmented

Data tables

Mobile telephone insurance

Switching rates and brand new sales - 2009

The annual switching rate recorded for 2009 is similar to that for both 2005 and 2007

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Patterns in interface usage are driven in part by a shift towards wholesale distribution

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Banks, through packaged accounts, and mobile retailers and operators dominate this market

Detailed analysis

Packaged policies are accounting for a progressively higher market share overall

Data tables

Extended warranties for electrical and electronic appliances

Switching rates and brand new sales - 2009

Once bought, very few customers switch their warranty to an alternative provider

Distribution interfaces - 2009, 2007 and all previous buyers compared

Face-to-face sales remain the most important distribution interface in this market

Distribution channels - 2009, 2007 and all previous buyers compared

Overview

Channels other than manufacturers and retailers command only a limited share of this sector

Detailed analysis

Retailers appear to be outperforming manufacturers in this market

Data tables

Life insurance

Switching rates and brand new sales - 2009

Fewer customers switch provider than take out a new life insurance policy

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Face-to-face and inbound telephone sales have declined since 2007

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Distribution has moved from direct sales to a multitude of partners, especially commercial ones .

Detailed analysis

Life insurance distribution has fragmented, with no single channel in the ascendant

Data tables

Critical illness insurance

Switching rates and brand new sales - 2009

One consumer in seven holds critical illness insurance

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Distribution has migrated from face-to-face sales to outbound telephone sales

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Affinity and partnership channels have gained share substantially since 2007

Detailed analysis

The complexity of critical illness insurance has limited the growth of aggregation

Data tables

Private medical insurance

Switching rates and brand new sales - 2009

A small increase in the annual switching rate was registered for 2009

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

There is strong evidence for growth in inbound telephone sales of private medical insurance

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

The results suggest that a higher share of sales than ever is being realised through the

worksite…

Detailed analysis

… with other specific distribution channels related to employment also apparently faring well

Funding methods for policies acquired through the worksite

In around a half of cases, employers fund the entire cost of private medical cover themselves ....

Data tables

Dental insurance

Switching rates and brand new sales - 2009

New or switching customers made up over one in five of all customers in 2009

Distribution interfaces - 2009 and all previous buyers compared

Inbound and outbound telephone sales are moving up at the expense of face-to-face

transactions

Distribution channels - 2009 and all previous buyers compared

Overview

Sales of dental insurance are split among a fairly broad range of partner types

Detailed analysis

The distribution share of dentists appears to be under pressure from competing channels

Funding methods for policies acquired through the worksite

For worksite-distributed dental insurance, funding is mostly by the employees themselves

Data tables

Health and hospital cash plans

Switching rates and brand new sales - 2009

Annual switching rates are comparatively low for customers with health or hospital cash plans....

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Sales split on a comparatively even basis between the five competing distribution interfaces

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Worksite marketing and other partner channels squeeze the distribution share of direct sales

Detailed analysis

Various types of affinity and corporate partner are active as distributors in this market

Funding methods for policies acquired through the worksite

Almost half of customers acquiring these policies through the worksite pay the full cost

themselves

Data tables

Personal accident insurance

Switching rates and brand new sales - 2009

The annual switching rate recorded a minor increase in 2009

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Outbound telephone sales of personal accident insurance are growing strongly

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Excluding the worksite, sales are split quite evenly across the other five generic channels

Detailed analysis

Banks and building societies achieved a significant distribution share across all years surveyed .

Data tables

Mortgages

Switching rates and brand new sales - 2009

Both new mortgage lending and remortgaging have fallen sharply relative to 2005 and 2007

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

The use of distribution interfaces by mortgage borrowers shows relatively little variation over time

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Prior to 2009, most mortgages were taken out directly from the ultimate lenders…

Detailed analysis

… although the evidence of more recent years shows a clear shift towards mortgage brokers

Data tables

Mortgage payment protection insurance

Switching rates and brand new sales - 2009

Both switching rates and sales to new customers were lower in 2009 than in 2007

Distribution interfaces - 2009, 2007 and all previous buyers compared

Face-to-face sales maintain their share, while remote sales slowly migrate to the Internet

Distribution channels - 2009, 2007 and all previous buyers compared

Overview

Distribution has become less concentrated, with traditional channels losing market share

Detailed analysis

Direct sales by insurers and online aggregators have made substantial gains in market share ....

Data tables

Personal loans

Switching rates and brand new sales - 2009

The general availability of personal loans has fallen sharply relative to 2005 and 2007

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Online loan sales lost ground to face-to-face distribution during 2009

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

The distribution of personal loans is largely dominated by two generic channel categories…

Detailed analysis

… albeit a range of affinity and corporate partner channels also have some presence in this

market

Data tables

Loan payment protection insurance

Switching rates and brand new sales - 2009

New sales of loan payment protection insurance have fallen dramatically

Distribution interfaces - 2009, 2007 and all previous buyers compared

The upselling rate for loans to loan payment protection insurance is only slightly higher face-to-face


Distribution channels - 2009, 2007 and all previous buyers compared

Overview

Banks and building societies have lost market share to all other channels

Detailed analysis

Online aggregators now hold over a third of sales to switchers and new buyers

Data tables

Car finance contracts

Switching rates and brand new sales - 2009

New car finance contracts have fallen with the recession

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Though face-to-face sales predominate, a substantial proportion of sales are made remotely

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Traditional distribution channels have increased their share of sales

Detailed analysis

Car dealerships held a majority of this market in 2009

Data tables

Credit cards

Switching rates and brand new sales - 2009

Switching rates have fallen as lenders changed strategy in the recession

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Internet sales have levelled off, while the post is now the least important interface

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Non-financial commercial partners are neck-and-neck with financial partners, for the first time ....

Detailed analysis

Catalogue and other retailers distributed as many new cards as supermarkets in 2009

Data tables

Prepaid cards

Switching rates and brand new sales - 2009

New customers in 2009 outnumbered those holding a prepaid card taken out before that year....

Distribution interfaces - 2009 and all previous years compared

The Internet accounts for a majority of sales, and has grown at the expense of inbound telesales


Distribution channels - 2009 and all previous years compared

Overview

Direct sales accounted for nearly a half of cards acquired by switchers and new buyers in 2009 .

Detailed analysis

Non-financial commercial partners are much more important distributors than online

aggregators

Data tables

Travel money

Switching rates and brand new sales - 2009

Consumers display limited loyalty to travel money providers

Distribution interfaces in 2009

Face-to-face transactions dominate the distribution of travel money

Distribution channels in 2009

Overview

Switchers and new buyers prefer foreign exchange companies to banks and building societies ..

Detailed analysis

The Post Office is the single most important specific channel for travel money

Data tables

Interest-bearing savings deposits

Switching rates and brand new sales - 2009

Nearly a third of consumers with this product opened a savings account in 2009

Distribution interfaces - 2009, 2007 and all previous buyers compared

Banks and building societies have successfully pushed savings accounts away from the branch

Distribution channels - 2009, 2007 and all previous buyers compared

Overview

Direct sales continue to be the most important channel for savings accounts

Detailed analysis

Financial advisers are holding their own against online aggregators

Data tables

Cash ISAs

Switching rates and brand new sales - 2009

Six out of ten customers who took out a new cash ISA in 2009 already held another cash ISA ....

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Online cash ISA sales are growing, but face-to-face distribution remains dominant

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Direct sales held their market share in 2009, after losing ground between 2005 and 2007

Detailed analysis

Financial advisers directed customers to cash ISAs in 2009

Data tables

Child Trust Funds

Switching rates and brand new sales - 2009

Six out of ten customers who took out a new fund in 2009 already held another Child Trust

Fund

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Child Trust Fund sales shifted from the post to face-to-face distribution between 2007 and 2009

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Two thirds of Child Trust Funds are sold directly by a variety of financial companies

Detailed analysis

The Post Office has a larger market share for Child Trust Funds than for simpler savings

products

Data tables

Personal and stakeholder pensions

Switching rates and brand new sales - 2009

More than a quarter of respondents have a personal or stakeholder pension

Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared

Face-to-face distribution no longer accounts for the majority of pension sales

Distribution channels - 2009, 2007, 2005 and all previous buyers compared

Overview

Not-for-profit affinity groups recorded the largest gain in distribution share in 2009

Detailed analysis

Aggregators are gaining share from financial advisers by policies, but perhaps not by premiums

Funding methods for pensions acquired through the worksite

The vast majority of pensions sold via the worksite are funded jointly by employer and

employee

Data tables

4.0 APPENDIX

Research sample and mechanics

Research methodology and structure

GRAPHICS / TABLES

The financial services distribution channel universe - specific distribution channels and distribution interfaces

Overall take-up rates for 28 financial products and services, 2009

Available customer base for 28 financial products and services, 2009

Available customer base for 28 financial products and services (data)

Switching rates for eight banking and related insurance products and services, 2005, 2007 and 2009

Switching rates for 21 insurance, savings and investment products and services, 2005, 2007 and 2009

Switching rates for 28 financial products and services, 2005, 2007 and 2009 (data)

Analysis of distribution interfaces used for acquiring 28 financial products and services, 2009 and all previous years

Analysis of distribution interfaces used for acquiring 28 financial products and services, 2009 and all previous years (data)

% of customers acquiring financial products and services face-to-face, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services by the Internet, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services by inbound telephone, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services by outbound telephone, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services by post, 2009, 2007, 2005 and all previous years compared (data)

Analysis of generic distribution channels used for acquiring 28 financial products and services, 2009 and all previous years

Analysis of generic distribution channels used for acquiring 28 financial products and services, 2009 and all previous years (data)

% of customers acquiring financial products and services through direct contact with the ultimate provider, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through Financial advisers, and loan, mortgage and

insurance brokers, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through online aggregators, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through automotive clubs, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through charities, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through educational institutions, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through professional and trade associations, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through trade unions, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through banks or building societies (acting as intermediaries), 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through credit card companies (acting as intermediaries), 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through insurance companies (acting as intermediaries), 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through automotive associations, 2009, 2007, 2005 and all previous years compared (data)

2005 and all previous years compared (data)

% of customers acquiring financial products and services through catalogue and other retailers, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through estate agents, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through football and other sports clubs, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through loyalty schemes, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through magazine, newspaper and other media entities,

2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through the Post Office, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through supermarkets, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through utility (electricity, gas and water) companies, 2009, 2007, 2005 and all previous years compared (data)

% of customers acquiring financial products and services through sector-specific distribution channels, 2009, 2007, 2005 and all previous years compared (data)

Funding methods for worksite distribution for life, accident and health insurance and pensions, for all policies held in 2009

% of customers acquiring financial products and services through the worksite, 2009, 2007, 2005 and all previous years compared (data)

% of consumers switching provider or acquiring motor insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring motor insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring motor insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring motor insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring motor insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring motor insurance, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring motor insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring breakdown recovery insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring breakdown recovery insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring breakdown recovery insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring breakdown recovery insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring breakdown recovery insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring breakdown recovery insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring breakdown recovery insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring an extended warranty for a car for the first time, 2009

Analysis of distribution interfaces used for acquiring extended warranties for cars, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring extended warranties for cars, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring extended warranties for cars, 2009 and all previous years

Analysis of distribution interfaces used for acquiring extended warranties for cars, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring extended warranties for cars, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring extended warranty, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring household insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring household insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring household insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring household insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring household insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring household insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring household insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring home emergency insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring home emergency insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring home emergency insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring home emergency insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring home emergency insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring home emergency insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring home emergency insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring annual travel insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring annual travel insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring annual travel insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring annual travel insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring annual travel insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring annual travel insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring annual travel insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring single trip travel insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring single trip travel insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring single trip travel insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring pet insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring pet insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring pet insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring pet insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring pet insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring pet insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring pet insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring mobile telephone insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring mobile telephone insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring mobile telephone insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring mobile telephone insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring mobile telephone insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring mobile telephone insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring mobile telephone insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring an extended warranty for an electronic appliance for the first time, 2009

Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years

Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years

Comparison of main distribution channels used for acquiring extended warranties for electronic appliances, 2009 and all previous years

Analysis of distribution interfaces used for acquiring extended warranties for electronic appliances, 2009, 2007, and all previous years (data)

Overview of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data)

Detailed analysis of distribution channels used for acquiring extended warranties for electronic appliances, 2009, 2007 and all previous years (data)

% of consumers switching provider or acquiring life insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring life insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring life insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring life insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring critical illness insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring critical illness insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring critical illness insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring critical illness insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring critical illness insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring critical illness insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring critical illness insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring private medical insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring private medical insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring private medical insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring private medical insurance, 2009 and all previous years

% split of funding methods for private medical insurance acquired through the worksite in any year

Analysis of distribution interfaces used for acquiring private medical insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring private medical insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring private medical insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring dental insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring dental insurance, 2009 and all previous years

Overview of distribution channels used for acquiring dental insurance, 2009 and all previous years

Comparison of main distribution channels used for acquiring dental insurance, 2009 and all previous years

% split of funding methods for dental insurance acquired through the worksite in any year

Analysis of distribution interfaces used for acquiring dental insurance, 2009 and all previous years (data)

Overview of distribution channels used for acquiring dental insurance, 2009 and all previous years (data)

Detailed analysis of distribution channels used for acquiring dental insurance, 2009 and all previous years (data)

% of consumers switching provider or acquiring a health or hospital cash plan for the first time, 2009

Analysis of distribution interfaces used for acquiring health or hospital cash plans, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring health and hospital cash plans, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring health and hospital cash plans, 2009 and all previous years

% split of funding methods for health or hospital cash plans acquired through the worksite in any year

Analysis of distribution interfaces used for acquiring health and hospital cash plans, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring health and hospital cash plans, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring health and hospital cash plans, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring personal accident insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring personal accident insurance, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring personal accident insurance, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring personal accident insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring personal accident insurance, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring personal accident insurance, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring personal accident insurance, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring a mortgage for the first time, 2009

Analysis of distribution interfaces used for acquiring mortgages, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring mortgages, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring mortgages, 2009 and all previous years

Analysis of distribution interfaces used for acquiring mortgages, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring mortgages, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring mortgages, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring mortgage payment protection insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring mortgage payment protection insurance, 2009, 2007 and all previous years

Overview of distribution channels used for acquiring mortgage payment protection insurance, 2009, 2007 and all previous years

Comparison of main distribution channels used for acquiring mortgage payment protection insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring mortgage payment protection insurance, 2009, 2007 and all previous years (data)

Overview of distribution channels used for acquiring mortgage payment protection insurance, 2009, 2007 and all previous years (data)

Detailed analysis of distribution channels used for acquiring mortgage payment protection insurance, 2009, 2007 and all previous years (data)

% of consumers switching provider or acquiring a personal loan for the first time, 2009

Analysis of distribution interfaces used for acquiring personal loans, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring personal loans, 2009 and all previous years

Analysis of distribution interfaces used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring personal loans, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring loan payment protection insurance for the first time, 2009

Analysis of distribution interfaces used for acquiring loan payment protection insurance, 2009, 2007 and all previous years

Overview of distribution channels used for acquiring loan payment protection insurance, 2009, 2007 and all previous years

Comparison of main distribution channels used for acquiring loan payment protection insurance, 2009 and all previous years

Analysis of distribution interfaces used for acquiring loan payment protection insurance, 2009, 2007 and all previous years (data)

Overview of distribution channels used for acquiring loan payment protection insurance, 2009, 2007 and all previous years (data)

Detailed analysis of distribution channels used for acquiring loan payment protection insurance, 2009, 2007 and all previous years (data)

% of consumers switching provider or acquiring car finance contracts for the first time, 2009

Analysis of distribution interfaces used for acquiring car finance contracts, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring car finance contracts, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring car finance contracts, 2009 and all previous years

Analysis of distribution interfaces used for acquiring car finance contracts, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring car finance contracts, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring car finance contracts, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring credit cards for the first time, 2009

Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring credit cards, 2009 and all previous years

Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring prepaid cards for the first time, 2009

Analysis of distribution interfaces used for acquiring prepaid cards, 2009 and all previous years

Overview of distribution channels used for acquiring prepaid cards, 2009 and all previous years

Comparison of main distribution channels used for acquiring prepaid cards, 2009 and all previous years

Analysis of distribution interfaces used for acquiring prepaid cards, 2009 and all previous years (data)

Overview of distribution channels used for acquiring prepaid cards, 2009 and all previous years (data)

Detailed analysis of distribution channels used for acquiring prepaid cards, 2009 (data)

% of consumers switching provider or acquiring travel money for the first time, 2009

Analysis of distribution interfaces used for acquiring travel money, 2009

Overview of distribution channels used for acquiring travel money, 2009

Comparison of main distribution channels used for acquiring travel money, 2009

Analysis of distribution interfaces used for acquiring travel money, 2009 (data)

Overview of distribution channels used for acquiring travel money, 2009 (data)

Detailed analysis of distribution channels used for acquiring travel money, 2009 (data)

% of consumers switching provider or acquiring interest-bearing savings deposits for the first time, 2009

Analysis of distribution interfaces used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years

Overview of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years

Comparison of main distribution channels used for acquiring interest-bearing savings deposits, 2009 and all previous years

Analysis of distribution interfaces used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data)

Overview of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data)

Detailed analysis of distribution channels used for acquiring interest-bearing savings deposits, 2009, 2007 and all previous years (data)

% of consumers switching provider or acquiring cash ISAs for the first time, 2009

Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring cash ISAs, 2009 and all previous years

Analysis of distribution interfaces used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring cash ISAs, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring Child Trust Funds for the first time, 2009

Analysis of distribution interfaces used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring Child Trust Funds, 2009 and all previous years

Analysis of distribution interfaces used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring Child Trust Funds, 2009, 2007, 2005 and all previous years (data)

% of consumers switching provider or acquiring personal and stakeholder pensions for the first time, 2009

Analysis of distribution interfaces used for acquiring personal and stakeholder pensions, 2009, 2007, 2005 and all previous years

Overview of distribution channels used for acquiring personal and stakeholder pensions, 2009, 2007, 2005 and all previous years

Comparison of main distribution channels used for acquiring personal and stakeholder pensions, 2009 and all previous years

% split of funding methods for personal and stakeholder pensions acquired through the worksite in any year

Analysis of distribution interfaces used for acquiring personal and stakeholder pensions, 2009, 2007, 2005 and all previous years (data)

Overview of distribution channels used for acquiring personal and stakeholder pensions, 2009, 2007, 2005 and all previous years (data)

Detailed analysis of distribution channels used for acquiring personal and stakeholder pensions, 2009, 2007, 2005 and all previous years (data)

Sample breakdown by age group, household income band and geographical location

Abstract

The Channel Metrics series is the most detailed and up-to-date guide to distribution trends in consumer financial services in the UK available on a published basis. It covers 28 separate retail financial products and services, giving it a unique level of detail and information on products that are ignored elsewhere. It analyses: how consumers acquire these products and services - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired a product in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product.

Findings from this survey are compared with those from 2005 and 2007 to show trends over time. Each of the 28 products is covered by its own briefing, while an overview report features them all plus additional, comparative analysis of distribution trends. Overall, the Channel Metrics series offers detailed and unique insights into trends in usage of distribution interfaces and channels across 28 distinct financial products and services - with a dedicated briefing having been produced for each - as follows: Car and home - motor insurance, breakdown recovery insurance, extended warranties (for cars), household insurance, home emergency insurance; life and health - life insurance, critical illness insurance, private medical insurance, dental insurance, health / hospital cash plans, personal accident insurance; banking products and associated insurance - mortgages, mortgage payment protection insurance, personal loans, loan payment protection insurance, car finance contracts, credit cards, prepaid cards, travel money; niche insurance - annual travel insurance, single trip travel insurance, pet insurance, mobile telephone insurance, extended warranties (for electronic appliances); savings and investments - interest-bearing savings deposits, cash ISAs, Child Trust Funds, personal / stakeholder pensions.

Key questions addressed by the research include the following. How has the credit crisis affected sales and switching? Has it hurt some channels more than others? What is the ‘brand stretch’ of commercial partners? Which products can a supermarket sell? Can automotive associations such as the AA and RAC stretch from breakdown recovery to home emergency insurance? Does the Post Office brand and branch ‘footprint’ work for all products? Is the advance of online aggregators from general insurance into banking succeeding? Is customer loyalty increasing or decreasing? Is there a ‘ceiling’ to switching rates? What financial products are still sold face-to-face, and is this on the decline across the board? What is the impact of packaged bank accounts on the distribution of products bundled with them? What are the distribution trends for rarely researched products such as car finance contracts, Child Trust Funds, dental insurance, extended warranties, home emergency insurance and prepaid cards? Channel Metrics: Consumer Distribution Trends in UK Financial Services is based on the results of an online survey of c. 2,500 consumers arranged by Tpoll during November and December 2009.

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