Realizing the Mobile Marketing Opportunity: Strategies and Technologies

Realizing the Mobile Marketing Opportunity: Strategies and Technologies - Europe

Published by: InfoTrends

Published: Feb. 26, 2010 - 17 Pages

Introduction
Understanding Mobile Marketing Technology and its Uses
Text Messaging
Common Short Codes
Measurement and Metrics
Text-to-Donate
Mobile-formatted Web sites
Mobile Ad Networks
Google AdWords
Mobile-specific Ad Networks
Mobile Application Considerations
Mobile Application Development
Market Share and Growth
Delivery Mechanism
Device Features
Continued Development and Improvement
Impact of the iPad
Launch and Promote Your App
Mobile Considerations for Print and Marketing Service Providers Text Messaging
Mobile-formatted Web sites
Mobile Ad Networks
Mobile Application Development
Conclusion

Abstract

As mobile devices become more functional and ubiquitous in everyday life, new opportunities present themselves for marketers and service providers to reach audiences in interesting, interactive, and informative ways. This analysis dives into a number of top strategies and technologies being utilised today in the mobile marketing space, including text messaging, mobile formatted Web sites, mobile ad networks, and mobile apps, as well as how print and marketing service providers can get in the game.

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2/15/2012 - 31

Realizing the Mobile Marketing Opportunity: Strategies and Technologies - Europe

Table of Contents

Abstract