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OKI Data Announces proColor Line

Published by: InfoTrends

Published: Feb. 19, 2010 - 8 Pages


Table of Contents


Introduction

About the OKI Printing Solutions proColor Series Channel Distribution and Market Strategy

Strengths, Weaknesses, Opportunities, and Threats

Conclusion

Abstract

This analysis covers OKI Data's announcement of five new products in the OKI Printing Solutions proColor line. This announcement brings OKI Data’s color print engines into production environments under its own brand. The products combine a low acquisition price, heavy stock capability, support for label printing, switchable cut-sheet/roll operation, an embedded Fiery, and graphic arts-oriented software tools. These features should be very attractive to end-users in light production environments.

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