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Optimizing eCommerce Decisions at TIAA-CREF

Published by: IDC

Published: Feb. 25, 2010 - 7 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Buyer Case Study
Situation Overview
Organization Overview
Challenges and Solution
Organizational Challenges
Technology Challenges
Results
Essential Guidance
Learn More
Related Research
Figure: eCommerce Closed Loop Process with Oracle RTD
Figure: Managing Decisions Across the Enterprise

Abstract

This IDC Buyer Case Study examines the project to automate ecommerce marketing offers at the investment company TIAA-CREF using Oracle Real-Time Decisions (RTD). It is a best practice example for applying intelligent process automation for operational decisions. The implementations were guided by a well-developed enterprise CRM strategy combined with a focused approach to improve results for online offers via analytics and automation. The project resulted in a significant lift in positive customer responses to TIAA-CREF's IRA product.



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