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Product Alert - February 2010

Published by: Datamonitor

Published: Feb. 19, 2010 - 31 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
INDUSTRY UPDATE
The key to brand success: innovate, but thoughtfully
FLAVORS & FRAGRANCES
Wet cooking sauces: top flavors in new products
Juices: top flavors in new products
Shaving preparations: top fragrances in new products
Pump and aerosol air fresheners: top fragrances in new products
NEW FOOD REVIEW
Sweetening the market with new health claims
New food launches by category, October to December 2009: yogurt launches slow
Product claims: new food launches, October to December 2009
NEW DRINKS REVIEW
Focusing on the needs of non-traditional energy drinkers
New drinks launches by category, October to December 2009: coffee products fall back
Product claims: new drinks launches, October to December 2009
NEW PERSONAL CARE REVIEW
Makeup looks to home decoration with roller innovation
New personal care launches by category, October to December 2009: nail make-up shows growth
Product claims: new personal care launches, October to December 2009
NEW HOUSEHOLD GOODS REVIEW
Adding spice to the home fragrance market
New household goods launches by category, October to December 2009: slowdown for disinfectants and multi-purpose cleaners
Product claims: new household goods launches, October to December 2009
APPENDIX
About Product Launch Analytics
Editors
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Top claims in new global food launches, October to December 2009, compared to the same period of the year before
Table 2: Top claims in new global drinks launches, October to December 2009, compared to the same period of the year before
Table 3: Top claims in new global personal care launches, October to December 2009, compared to the same period of the year before
Table 4: Top claims in new global household goods launches, October to December 2009, compared to the same period of the year before
List of Figures
Figure 1: Wet cooking sauces: top flavors in new products
Figure 2: Juices: top flavors in new products
Figure 3: Shaving preparations: top fragrances in new products
Figure 4: Pump and aerosol air fresheners: top fragrances in new products
Figure 5: Vibe Energy Gum
Figure 6: Winetime Resveratrol Bar
Figure 7: Xagave Premium Raw Agave Nectar Sweetener
Figure 8: Susta Natural Sweetener - Bowl, Packets
Figure 9: Kellogg's Clever Kids Assorted Fruit Flavored Snacks - Letter Bites, Number Bites
Figure 10: Swift & Holland Confections Get A Head Custom Chocolate Head
Figure 11: Leading global food launches by category, October to December 2008 and 2009
Figure 12: HER (Healthy-Energy-Revitalizer) Energy Drink
Figure 13: Buffalo Junior Energy Drink For Kids
Figure 14: Nerd Focus & Energy Beverage
Figure 15: Muscle Pharm Energel Shot
Figure 16: Nitrous Monster Energy Drink
Figure 17: SoZo Coffeeberry Exclusive Dietary Supplement Functional Beverage
Figure 18: Leading global drinks launches by category, October to December 2008 and 2009
Figure 19: L'Oreal True Match Roller Perfecting Roll On Makeup
Figure 20: Nivea for Men Anti-Age Moisturizer - DNage, Q10 Anti-Crinkle
Figure 21: Lovea Bio Organic Dry Tanning Oil, Organic Self Tanning Spray, Organic SPF 50 Sun Care Face Cream
Figure 22: Hansaplast Apositos Con Crema Cicatrizante e
Figure 23: Quitterclock Complete Stop Smoking Program
Figure 24: WubbaNub Organics by Noli n Nali Organic Infant Pacifier with Stuffed Animal
Figure 25: Leading global personal care launches by category, October to December 2008 and 2009
Figure 26: ThinScents Starter Kit
Figure 27: Tauleto Wine Fragrance Diffuser
Figure 28: Glade Scented Oils Candle Refills - Festival in Tuscany
Figure 29: Brise Absorveolores - Relax Zen
Figure 30: Paula Deen Scented Candle
Figure 31: Bug Band Deet Free Insect Repellent Bead Bag with Naturally Derived Geraniol
Figure 32: Leading global household goods launches by category, October to December 2008 and 2009

Abstract

Introduction

Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.

Scope
  • Geographic coverage: global.
  • Category coverage: food, drinks, personal care and household products.
Highlights

Health and wellness continue to be key themes of new food launches, as this month's roundup of notable introductions shows. An energizing gum created through a novel technique has been launched, as well as new healthier sweeteners, showing that marketers are targeting consumers that want to start the year on a healthy note.

Reasons to Purchase
  • Assess product innovation trends in your market.
  • Learn from successful new product launches.


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