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South Korea Consumer Electronics Report Q2 2010Published by: Business Monitor International Published: Feb. 19, 2010 - 50 Pages Table of Contents
AbstractSouth Korea’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and AV products, is projected to be worth around US$12.5bn in 2010. This is expected to increase to US$12.7bn by 2014, at a compound annual growth rate (CAGR) of less than 1%, slower than in the preceding five years.In 2009, growth was affected by the global economic slowdown, but handsets recorded stronger-thananticipated growth. Going forward, mature markets in many segments mean that growth opportunities will be driven to a large extent by product innovation such as smartphones and touch-screen handsets as well as LED and 3DTV sets. Computers Computers accounted for around 31% of South Korean consumer electronics spending in 2009. BMI forecasts South Korean PC sales of US$3.3bn in 2010. CAGR for the 2010-2014 period will be around 1.1%, but there will be growth areas in multimedia and entertainment notebooks. By mid-2009, the PC segment had returned to positive growth, driven by stronger notebook sales. The emergence of netbooks has created opportunities for foreign vendors in a market dominated by domestic giants Samsung and LG. AV Video, audio and gaming devices accounted for around 23% of South Korean consumer electronics spending in 2009. South Korea’s domestic video, audio and gaming device market is projected at US$2.5bn in 2010. Video applications will account for around 60% of demand during the 2010-2014 forecast period, with growth areas linked to new technologies such as LED TV sets, 3DTV and Blu-Ray. The roll-out of digital TV broadcasting ahead of analogue switch-off in 2013 will help support sales of premium TV sets. Mobile Handsets South Korean market mobile handset and handset device sales accounted for around 45% of South Korean consumer electronics spending in 2009. Total South Korean market handset sales are expected to grow at a CAGR of about 1.6% to 27.6mn units in 2014, with the market driven mainly by replacements as penetration passes 100% by 2010. The smartphone segment should finally blossom, as operators introduce more flexible data plans for subscribers. Meanwhile, in September 2009, the Korean Communications Commission approved the sale of Apple’s iPhone on the South Korean market. Get Full Details About This Report >> |
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