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Western Europe Hardcopy Peripherals 2010 Top 10 Market Predictions

Published by: IDC

Published: Jan. 29, 2010 - 6 Pages


Table of Contents


Table of Contents
Predictions

In This Study
Situation Overview
Future Outlook
Prediction #1: The Hardcopy Peripherals Market Will be Cautiously Optimistic for 2010, Though Some Economic Turbulence Will Remain
Prediction #2: Vendors and Channel Partners Will Offer More Diverse and Flexible Managed Print Services and Other Print Services to Businesses
Prediction #3: Customers Will Increase Outsourcing and Print Procurement to Reduce Overall Print Spending and Increase ROI for Marketing and Print Collateral
Prediction #4: The Color Digital Production Market Will Grow as Businesses Begin to Recover from the Recession
Prediction #5: Environmental Pressures Will Gather Momentum with Regard to Energy Use, Paper Consumption, Recycling, and Sustainability
Prediction #6: Manufacturers Will Secure Footholds in New Markets Through Vendor and Channel Mergers and Acquisitions
Prediction #7: Overall Print Volumes Will Remain Stagnant as Companies Aim to Reduce Printing to Save Money
Prediction #8: Competition Between the OEM Consumable Suppliers and Third-Party Providers Will Intensify
Prediction #9: Vendors Will Focus More on the Business Inkjet Market as Competition for the SOHO Print Volume Intensifies
Prediction #10: Demand Will Increase for WiFi-Enabled Machines for the SOHO, Small Business, and Home Markets
Essential Guidance
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Synopsis

Abstract

This IDC study presents our predictions for 2010 for the Western European hardcopy peripherals market. This report is based on industry knowledge and research of the Western Europe Imaging Hardware and Document Solutions team.

"In 2010, there will be market growth, but the dynamics surrounding the HCP industry are changing. The market is no longer concerned with simply shipping hardware, as customers are increasingly concerned with managing costs and controlling documents," said Phil Sargeant, research manager, Western Europe IHD. "They will look at alternative ways to regulate their own print and imaging infrastructure and may not readily accept the existing cost structures."



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