IPTV Global Hospitality (In-Room and In-Flight Entertainment) Markets

Published by: Multimedia Research Group, Inc.

Published: Feb. 1, 2010 - 73 Pages

Table of Contents

1 Executive Summary — Hospitality IPTV Markets

1.1 Historical Background

1.2 Key Findings

2 Introduction

2.1 Background

2.2 Pure IP Systems

2.3 IP/QAM Systems

2.4 Definitions of Market for On-demand and Broadcast Services

2.4.1 Hospitality In-Room Entertainment (IRE) Market Segment

2.4.2 In-Flight Entertainment (IFE) Market Segment

2.5 Define Cost/Functional Advantages of IP in IRE and IFE

2.6 Recap Basic Dynamics of IP Hospitality Market

2.6.1 Market Drivers

2.6.2 Market Barriers

2.6.3 Market Opportunities

2.7 Recap Basic Dynamics of IFE (In-Flight Entertainment) Market

2.7.1 Market Drivers

2.7.2 Market Barriers

2.7.3 Market Opportunities

3 Market Size and Related Market Data

3.1 Global Hotel Market — Summary (2008-2012)

3.2 Hotel Market Size By Region — Summary (2008-2012)

3.2.1 Asia

3.2.2 Europe/Middle East

3.2.3 North America

3.3 IFE Market Size By Region — Summary (2008-2012)

3.3.1 Global Market

3.3.2 IFE Market By Region

3.4 IFE Market Breakdown By Type of Video

4 Technology Definitions

4.1 System Configurations

4.1.1 Pure IP

4.1.2 Hybrid IP/Coax

4.2 Broadcast

4.2.1 Ingest

4.2.2 Distribution

4.3 On-demand

4.3.1 Ingest

4.3.2 Distribution

4.4 Converged Systems (Triple-Play)

5 Review of Key Issues

5.1 Advertising

5.2 Use of Fiber vs. Coax vs. UTP vs. Wi-Fi

5.3 System Costs

5.3.1 ROI: Arriving at Break-even

5.4 How to Reduce Costs

5.5 How to Make a Profit When the Host Doesn't Pay

5.6 Business Models That Make a Profit (Basic and Converged Services)

5.7 Use of Widgets and Other Interactive Services

5.8 Case Study of New IP System Replacing Old

5.8.1 IPTV System Replacing Tape-Based Video System

5.9 Future Trends

5.9.1 Hotels

5.9.2 Airlines

5.9.3 Other Segments

6 Vendor Profiles

6.1 Hospitality Vendor Profiles

6.1.1 ADB (Advanced Digital Broadcast)

6.1.2 Amino

6.1.3 Anevia

6.1.4 CoreTrust

6.1.5 Drake

6.1.6 Espial (Kasenna)

6.1.7 LG Electronics

6.1.8 MICROS (Fidelio, PMS System)

6.1.9 Motorola

6.1.10 Move Networks (Inuk Networks)

6.1.11 Nighthawk Systems (Eagle Broadband)

6.1.12 Pace

6.1.13 Philips

6.1.14 Samsung

6.1.15 SecureMedia (Recently Acquired by Motorola)

6.1.16 Verimatrix

6.2 IFE Vendor Profiles

6.2.1 ExtendMedia

6.2.2 LiveTV

6.2.3 Row44

6.2.4 Spafax

6.2.5 Thomson

7 Turnkey/System Integrator Profiles

7.1 Hospitality

7.1.1 Acentic GmbH

7.1.2 All Day Cinema

7.1.3 BNS (Broadband Network Systems) Ltd.

7.1.4 Bulk TV & Internet

7.1.5 DIRECTV

7.1.6 DOCOMO interTouch

7.1.7 EchoStar

7.1.8 Filmbank

7.1.9 Guest-Tek Interactive Entertainment Ltd.

7.1.10 Hospitality Network, A Product of Cox Business

7.1.11 iBAHN

7.1.12 KoolConnect Technologies

7.1.13 LodgeNet (On Command) and LodgeNet Healthcare

7.1.14 NxSystems LLC (NXTV)

7.1.15 PureHD

7.1.16 Skylight Healthcare Systems

7.1.17 Smart Hospitality

7.1.18 SuiteLinq

7.1.19 Quadriga

7.2 In-Flight Entertainment (Turnkey/System Integration)

7.2.1 Lumexis

7.2.2 Panasonic Aviation

7.2.3 Rockwell Collins

7.2.4 Thales

8 Conclusions

8.1 Winning Services

8.2 What IP Brings That Competition Can't

8.3 Risks

8.4 Opportunities

9 Addendum #1: Glossary of Terms

10 Index of Companies

Table of Figures

Figure 2-1: The "guestLINK" Product

Figure 2-2: Types of Devices Guests Bring to Hotels

Figure 3-1: IRE Total Hotel Rooms and Video-enabled Rooms Worldwide

Figure 3-2: Global Market for Hotel Video ($US, Million), CapEx and Revenue Combined

Figure 3-3: Asia Hotel Market for Video ($US, Million)

Figure 3-4: EMEA Hotel Market for Video ($US, Million)

Figure 3-5: North America Hotel Market for Video ($US, Million)

Figure 3-6: North America Hotel Market By Technology Type (Rooms [000])

Figure 3-7: North America Hotel Entertainment Revenue Per Room, Per Month

Figure 3-8: Global Revenue for New IFE Systems ($US, Millions)

Figure 3-9: IFE IPTV Systems Revenue Breakdown By Region ($US) — 2009-2010

Figure 3-10: Video System Breakdown By Selected Airline

Figure 3-11: Total (Selected Airline) Breakdown of Video Systems By Seat

Figure 3-12: Total (estimated) Breakdown of Operational Airline Seats and Video-enabled Seats

Figure 4-1: Typical IP Video System Architecture

Figure 4-2: Motorola's High-speed (In-Room) Ethernet System

Figure 4-3: Drake's QAM-Based System For Video Distribution

Figure 6-1: ADB's Set Back Box, Model 4820C

Figure 6-2: Amino's AmiNet110H STB Hospitality Model (Overall View)

Figure 6-3: Amino's AmiNet110H STB Hospitality Model (Rear Connections)

Figure 6-4: Row 44's GUI with Space for Advertising Inserts

Figure 7-1: Skylight Systems' Interactive TV System

Figure 7-2: Virgin America's Red IFE Interface

Table of Tables

Table 2-1: Equipment Cost Sharing (U.S.)

Table 5-1: Break-even/ROI Scenarios for In-Room Entertainment Systems ($USD)

Index of Companies

ABC KoolConnect Technologies, Inc.

Accor Korea Telecom (KT)

Acentic GmbH LG Dacom

ADB LG Electronics, Inc.

(LG Electronics USA, Inc.)

ADB Group LiveTV LLC

Adtec Digital LodgeNet Interactive Corporation

(OnCommand)

Advocate Lufthansa

Air AsiaX Lumexis Corporation

Air Canada Maritim

Air France Marriott

AirOne Marriott International

AirTran Matsushita Electric Industrial Co., Ltd.

All Day Cinema, LLC Mexicana Airlines

American Airlines MICROS Systems, Inc.

(MICROS-Fidelio International)

Amino Communications Ltd. Microsoft

Amino Technologies PLC Motorola, Inc.

(SecureMedia)

Anevia Move Networks, Inc.

(Inuk Networks Ltd.)

Apple Inc. (iTouch) Mövenpick

Arab Media Corporation (AMC) Netflix, Inc.

Archos Nighthawk Systems, Inc.

(Eagle Broadband)

Ascension Health Nintendo

Asiana NxSystems LLC (NXTV Inc.)

AssetHouse Pace

Aurora Panasonic Avionics Corporation

Banner Health Panasonic Corporation of North America

Bell Canada Park Regis

Benchmark Capital ProSieben

Blonder Tongue PureHD Inc.

Blue Wings Quadriga

BNS Ltd. (Broadband Network Systems) RealNetworks, Inc.

British Airways Reeltime Infotainment

Bulk TV & Internet Rockwell Collins

Cavalier Telephone Rosari IT Services (RIS)

China Data Broadcast Row 44

Cisco Systems, Inc. Royal Philips Electronics of the Netherlands

Comcast Samsung

Continental Airlines, Inc. Sharp Healthcare

CoreTrust, Inc. Skylight Healthcare Systems, Inc.

Cox Enterprises

(Adify Corporation, AutoTrader.com, Cox Business Systems, Cox Communications, Inc., Cox Media Group, Inc., Cox Radio, Inc., Cox TMI, Inc., Kudzu.com, Manheim, Inc.)

Smart Hospitality Corporation

Crown Macau Smith Travel Research

CWI Sol Melia

DIRECTV, Inc. Sony

(Sony Pictures Releasing)

DISH Network LLC Southwest Airlines

DOCOMO interTouch Pte Ltd. Spafax

Dorint St. Mary's Hospital

Drake Starwood Hotels & Resorts

EchoStar Corporation (Sling Media, Inc.) Starz

Empire Hotel Steamboat Ventures

Espial (Kasenna) SuiteLinq, Inc.

ESPN Sutter

Etihad Swank Hospitality

ExpressJet Televisa

ExtendMedia Thales

Filmbank Thales Group

Fox Thomson

Frontier Airlines TiVo Inc.

Fullerton Hotel United Airlines

guestLINK US Airways

Guest-Tek Interactive Entertainment Ltd. Verimatrix

Hawaiian Airlines Videotree

HBO Virgin Airlines

Hilton Virgin America

Holiday Inn Express Virgin Atlantic

Hotel International & Terminus Virgin Blue

Hummer Winblad Venture Partners Warner Bros. Entertainment

Hyatt WestJet

iBAHN World Airline Entertainment Association (WAEA)

InterContinental Hotels Group (IHG) Wyndham Worldwide

Japan Airlines XM

JetBlue Airways Corp.

Abstract

• What are the top 3 market drivers for the hospitality (IRE and IFE) services?
• What are the main business models that are most popular with “Operators” (such as building owners or managers)?
• What growth rate can be expected in 2009-2012 on a region-by-region basis?
• How will market drivers differ in various regions, and why?
• What can Hospitality Operators (for IRE) in the various regions expect as a return on investment?
• What are the real costs and benefits of converting to IPTV, including estimated ROI?
• How do IFE and IRE services compare, and what can be learned from their similarities?
• What impact is online video likely to bring on the VOD revenues in In-Room Entertainment, and how can hoteliers respond?

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