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Cillit Bang Case Study: harnessing the power of a simplified, clear advertising approach

Published by: Datamonitor

Published: Feb. 2, 2010 - 9 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
Analysis
Introduction
The Cillit Bang range addresses everyday cleaning needs
Cillit Bang has color-coded packaging for customer friendly purchase choices
The Cillit Bang brand has used traditional media in a mildly subversive manner
Cillit Bang has also embraced new media with mixed results
Cillit Bang is creating a substantial web footprint
Cillit Bang has also gained positive PR exposure in more traditional channels
Conclusions
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer

Abstract

Introduction

This case study on Cillit Bang forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase Bang, and the dirt is gone.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market


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