Pet Food and Pet Care Products in Morocco

Published by: Euromonitor International

Published: Jan. 1, 2010 - 37 Pages

Table of Contents

Pet Food and Pet Care Products in Morocco

Euromonitor International

January 2010

List of Contents and Tables

Executive Summary

Moroccan Pet Food and Pet Care Products in Full Expansion

Impending Diversification As Pet Population Continues To Grow in 2009

No Major Shift in the Competitive Environment

Veterinary Clinics and Specialised Pet Shops Take Share From Supermarkets/hypermarkets

Burgeoning Growth Rates Over the Forecast Period

Key Trends and Developments

Global Credit Crunch Mildly Affects the Moroccan Economy

Rising Number of Moroccan Expatriates and French Pensioners Settling in the Country Benefit Sales

Domestic Production Likely To Develop Due To Aggravation of Morocco's Trade Deficit

Household Spending in Morocco Is on the Rise

Market Indicators

Table 1 Pet Populations 2004-2009

Market Data

Table 2 Sales of Pet Food and Pet Care Products by Sector: Volume 2004-2009

Table 3 Sales of Pet Food and Pet Care Products by Sector: Value 2004-2009

Table 4 Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2004-2009

Table 5 Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2004-2009

Table 6 Dog and Cat Food Company Shares 2004-2008

Table 7 Dog and Cat Food Brand Shares 2005-2008

Table 8 Penetration of Private Label by Sector 2003-2008

Table 9 Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2009

Table 10 Sales of Dog and Cat Food by Distribution Format: % Analysis 2009

Table 11 Forecast Sales of Pet Food and Pet Care Products by Sector: Volume 2009-2014

Table 12 Forecast Sales of Pet Food and Pet Care Products by Sector: Value 2009-2014

Table 13 Forecast Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2009-2014

Table 14 Forecast Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2009-2014

Definitions

Summary 1 Research Sources

Animal Confort International

Strategic Direction

Key Facts

Summary 2 Animal Confort International: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Animal Confort International: Competitive Position 2009

Jessy Diffusion SA

Strategic Direction

Key Facts

Summary 4 Jessy Diffusion SA: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Jessy Diffusion: Competitive Position 2008

Masterfoods Morocco

Strategic Direction

Key Facts

Summary 6 Masterfoods Morocco: Key Facts

Company Background

Production

Competitive Positioning

Summary 7 Masterfoods Morocco: Competitive Position 2008

Pet Land Sarl

Strategic Direction

Key Facts

Summary 8 Pet Land Sarl : Key Facts

Company Background

Production

Competitive Positioning

Summary 9 Pet Land Sarl : Competitive Position 2008

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 15 Dog Owning Households: % Analysis 2004-2009

Table 16 Dog Population 2004-2009

Table 17 Dog Food Prepared vs Non-prepared Gap: % Analysis 2004-2009

Sector Data

Table 18 Sales of Dog Food by Type: Value 2004-2009

Table 19 Sales of Dog Food by Type: % Value Growth 2004-2009

Table 20 Sales of Premium Dog Food: Value 2004-2009

Table 21 Dog Food Company Shares 2004-2008

Table 22 Dog Food Brand Shares 2005-2008

Table 23 Dog Treats Brand Shares 2005-2008

Table 24 Forecast Sales of Dog Food by Type: Value 2009-2014

Table 25 Forecast Sales of Dog Food by Type: % Value Growth 2009-2014

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 26 Cat Owning Households: % Analysis 2004-2009

Table 27 Cat Population 2004-2009

Table 28 Cat Food Prepared vs Non-prepared Gap: % Analysis 2004-2009

Sector Data

Table 29 Sales of Cat Food by Type: Value 2004-2009

Table 30 Sales of Cat Food by Type: % Value Growth 2004-2009

Table 31 Sales of Premium Cat Food: Value 2004-2009

Table 32 Cat Food Company Shares 2004-2008

Table 33 Cat Food Brand Shares 2005-2008

Table 34 Forecast Sales of Cat Food by Type: Value 2009-2014

Table 35 Forecast Sales of Cat Food by Type: % Value Growth 2009-2014

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 36 Other Pet Population 2004-2009

Sector Data

Table 37 Sales of Other Pet Food by Type: Volume 2004-2009

Table 38 Sales of Other Pet Food by Type: Value 2004-2009

Table 39 Sales of Other Pet Food by Type: % Volume Growth 2004-2009

Table 40 Sales of Other Pet Food by Type: % Value Growth 2004-2009

Table 41 Bird Food Brand Shares 2005-2008

Table 42 Fish Food Brand Shares 2005-2008

Table 43 Forecast Sales of Other Pet Food by Type: Volume 2009-2014

Table 44 Forecast Sales of Other Pet Food by Type: Value 2009-2014

Table 45 Forecast Sales of Other Pet Food by Type: % Volume Growth 2009-2014

Table 46 Forecast Sales of Other Pet Food by Type: % Value Growth 2009-2014

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 47 Sales of Pet Care Products by Type: Value 2004-2009

Table 48 Sales of Pet Care Products by Type: % Value Growth 2004-2009

Table 49 Sales of Healthcare Products by Type: % Value Breakdown 2004-2009

Table 50 Forecast Sales of Pet Care Products by Type: Value 2009-2014

Table 51 Forecast Sales of Pet Care Products by Type: % Value Growth 2009-2014

Abstract

• Get a detailed picture of the pet food and pet care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

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