Retailing in China: A Market Analysis 2010 : Market Research Report

Retailing in China: A Market Analysis 2010

Published by: Access Asia

Published: Feb. 9, 2010 - 284 Pages

Introduction
Report Coverage
Abbreviations Used
Other Relevant Reports from Access Asia
1 National Retail Market
1.1 Overview
1.2 Chinese Retail Statistics: Problems with Methodology: 1.2.1 Chinese Retail Statistics: Definitions; 1.2.2 Chinese Retail Statistics: China’s Private Sector Hidden; 1.2.3 Chinese Retail Statistics: So, How Big is the Consumer Market?; 1.2.4 Chinese Retail Statistics: The Mythical Chinese Middle Class
Table 1.1 Middle and upper income households in China, 1995/2000/2005/2010/2015
Table 1.2 Total consumption by middle and upper income households, 2005/2010/2015
Table 1.3 consumption by middle and upper income households & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015: 1.2.5 Chinese Retail Statistics: Developing Domestic Consumption
1.3 Total Retail Market Size: 1.3.1 Total Market Size: The Total Value of the Retail Market in China
Table 1.4 TOTAL CURRENT VALUE RETAIL SALES, 2000-2009
Table 1.5 TOTAL CONSTANT VALUE RETAIL SALES, 2000-2009
Table 1.6 PER CAPITA CURRENT VALUE RETAIL SALES, 2000-2009: 1.3.2 Total Market Size: Economic Reforms; 1.3.3 Total Market Size: Spread of Organised Retail
1.4 Food and Non-Food Sales: 1.4.1 Total Food Market: Food & Non-food Sales
Table 1.7 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*: 1.4.2 Total Food Market: Food/Non-food Split
Table 1.8 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*: 1.4.3 Food and Non-Food Sales: Urban and Rural Split
Table 1.9 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
1.5 Total Food Sales: 1.5.1 Total Food Sales: Eating Out Versus Eating In
Table 1.10 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2009
Table 1.11 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2009: 1.5.2 Total Food Sales: Retail Value Trends
Table 1.12 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*: 1.5.3 Total Food Sales: Value Growth
Table 1.13 RETAIL VALUE FOOD SALES GROWTH BY SECTOR, 2003-2009: 1.5.4 Total Food Sales: Breakdown by Type
Table 1.14 % BREAKDOWN OF CURRENT VALUE RETAIL FOOD SALES BY SECTOR, 2003-2009
1.6 Urban Food Sales: 1.6.1 Urban Food Sales: Value Trends
Table 1.15 URBAN RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009: 1.6.2 Urban Food Sales: Percentage Breakdown
Table 1.16 % BREAKDOWN OF URBAN RETAIL FOOD SALES BY SECTOR, 2003-2009
1.7 Rural Food Sales: 1.7.1 Rural Food Sales: Value Trends
Table 1.17 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009: 1.7.2 Rural Food Sales: Percentage Breakdown
Table 1.18 % BREAKDOWN OF VALUE RURAL RETAIL FOOD SALES BY SECTOR, 2003-2009
1.8 Total Non-Food Sales: 1.8.1 Total Non-Food Sales: Value Trends
Table 1.19 TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY SECTOR, 2003-2009: 1.8.2 Total Non-Food Sales: Percentage Breakdown
Table 1.20 % BREAKDOWN OF CURRENT VALUE NON-FOOD RETAIL SALES BY SECTOR, 2003-2009
1.9 Urban Non-Food Sales: 1.9.1 Urban Non-Food Sales: Value Trends
Table 1.21 URBAN NON-FOOD CURRENT VALUE RETAIL SALES BY SECTOR, 2003-2009: 1.9.2 Urban Non-Food Sales: Percentage Breakdown
Table 1.22 % BREAKDOWN OF CURRENT VALUE URBAN NON-FOOD RETAIL SALES BY SECTOR, 2003-2009: 1.9.3 Urban Non-Food Sales: Ownership of Major Durable Goods
Table 1.23 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2002-2008
1.10 Rural Non-Food Sales: 1.10.1 Rural Non-Food Sales: Current Value Trends
Table 1.24 RURAL NON-FOOD CURRENT VALUE RETAIL SALES BY BY SECTOR, 2003-2009: 1.10.2 Rural Non-Food Sales: Percentage Breakdown
Table 1.25 % BREAKDOWN OF RURAL NON-FOOD CURRENT VALUE RETAIL SALES BY BY SECTOR, 2003-2009: 1.10.3 Rural Non-Food Sales: Ownership of Major Durable Goods
Table 1.26 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2003-2009
1.11 Leading Retailers: 1.11.1 Leading Retailers: The Top-100 Listed Chinese Retailers
Table 1.27A China’s 100 LEADING LISTED retailers RANKED BY TURNOVER, 2006-2008 & H108/H109
Table 1.27B China’s 100 LEADING LISTED retailers RANKED BY TURNOVER, 2006-2008 & H108/H109
Table 1.28A China’s 100 LEADING LISTED retailers’ OPERATING PROFIT, 2006-2008 & H108/H109
Table 1.28B China’s 100 LEADING LISTED retailers’ OPERATING PROFIT, 2006-2008 & H108/H109
Table 1.29A China’s 100 LEADING LISTED retailers’ OPERATING PROFIT % SHARE OF TURNOVER, 2006-2008 & H108/H109
Table 1.29B China’s 100 LEADING LISTED retailers’ OPERATING PROFIT % SHARE OF TURNOVER, 2006-2008 & H108/H109
Table 1.30A China’s 100 LEADING LISTED retailers’ % ANNUAL TURNOVER GROWTH, 2007-2008 & H108/H109
Table 1.30B China’s 100 LEADING LISTED retailers’ % ANNUAL TURNOVER GROWTH, 2007-2008 & H108/H109
Table 1.31A China’s 100 LEADING LISTED retailers BY % ANNUAL OPERATING PROFIT GROWTH, 2006-2008 & H108/H109
Table 1.31B China’s 100 LEADING LISTED retailers BY % ANNUAL OPERATING PROFIT GROWTH, 2006-2008 & H108/H109
Table 1.32A China’s 100 LEADING LISTED retailers % SHARE OF TOTAL RETAIL SALES IN cHINA, 2006-2008 & H109
Table 1.32B China’s 100 LEADING LISTED retailers % SHARE OF TOTAL RETAIL SALES IN cHINA, 2006-2008 & H109: 1.11.2 Leading Retailers: Top 30 Chainstore Retailers’ Turnover & Stores
Table 1.33 China’s top-30 CHAIN-STORE retailers’ TURNOVER, 2004-2008
Table 1.34 China’s top-30 CHAIN-STORE retailers’ STORE NUMBERS, 2004-2008
Table 1.35 China’s top-30 CHAIN-STORE retailers’ AVERAGE SALES TURNOVER PER STORE, 2004-2008: 1.11.3 Leading Retailers: Top 30 Chainstore Retailers’ Shares
Table 1.36 China’s top-30 CHAIN-STORE retailers SHARE OF TOTAL RETAIL SALES, 2004-2008: 1.11.4 Leading Retailers: Leading Foreign-invested Retailers
Table 1.37 COMPARISON OF China’s 10 LEADING FOREIGN-INVESTED retail CHAINS, 2004-2008: 1.11.5 Leading Retailers: Top 50 FMCG Chainstore Retailers’ Turnover & Stores
Table 1.38 China’s top 50 FAST MOVING CONSUMER GOODS (FMCG) CHAIN-STORE retailers TOTAL SALES TURNOVERS AND OUTLET NUMBERS, 2008
Table 1.39 China’s top 50 FAST MOVING CONSUMER GOODS (FMCG) CHAIN-STORE retailers AVERAGE OUTLET SALES TURNOVER, 2008
1.12 Retail Prices: 1.12.1 Prices: Retail Price Indices
Table 1.40 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-2008
Table 1.41 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*
1.13 Outlook: 1.13.1 Outlook: Forecast Trends; 1.13.2 Outlook: Total Market Size
Table 1.42 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2010-2014: 1.13.3 Outlook: Food/Non-food & Urban/Rural Values
Table 1.43 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014: 1.13.4 Outlook: Food/Non-food & Urban/Rural Shares
Table 1.44 % BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014: 1.13.5 Outlook: Growth Rates
Table 1.45 ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
1.14 Retailing in Context: 1.14.1 Retailing in Context: The Health of the Economy; 1.14.2 Retailing in Context: Macroeconomic Context
Table 1.46 RETAIL SALES AS A % OF GDP, 2003-2009: 1.14.3 Retailing in Context: Retail Sales and Consumer Spending
Table 1.47 RETAIL SALES AS A % OF CONSUMER EXPENDITURE, 2003-2009: 1.14.4 Retailing in Context: Sales by Habitation
Table 1.48 RETAIL SALES VALUE BY HABITATION, 2003-2009
Table 1.49 RETAIL SALES % BREAKDOWN BY HABITATION, 2003-2009: 1.14.5 Retailing in Context: Healthcare
Table 1.50 GOVERNMENT HEALTHCARE SPENDING AS A % OF TOTAL GOVERNMENT SPENDING, 1999-2008: 1.14.6 Retailing in Context: Media & Entertainment
Table 1.51 VOLUME AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007
Table 1.52 VALUE AUDIO AND VIDEO MEDIA SALES IN CHINA, 2004-2007
Table 1.53 VALUE RECORDED MUSIC SALES IN CHINA BY PHYSICAL AND DIGITAL SECTORS, 2006/2007: Music on the Download
Table 1.54 Mobile Music Revenues in China, 2004-2015: 1.14.7 Retailing in Context: Adspend
Table 1.55 ADVERTISING EXPENDITURE IN CHINA, 2004-2008: Online Advertising
Table 1.56 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008: Leading Advertised Product Categories
Table 1.57 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2008: Leading Advertised Brands
Table 1.58 TOP 10 ADVERTISING BRANDS BY ADSPEND IN CHINA, 2007/2008: Leading Advertisers
Table 1.59 CHINA’S TOP TEN ADVERTISERS, 2004-2006
Table 1.60 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
Table 1.61 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
Table 1.62 CHINA’S TOP TEN ADVERTISERS BY ADSPEND, 1Q 2009
Table 1.63 PRIME-TIME ADVERTISING AUCTION ON CHINA’S CCTV, 2000-2010
Table 1.64 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
Table 1.65 FACTORS DETERMINING BRAND CHOICE IN CHINA, 2007
Table 1.66 BRAND PREFERENCES IN CHINA, 2007
Table 1.67 TOP CHAMELEON BRANDS IN CHINA, 2008: 1.14.8 Retailing in Context: Emerging Local Brands
Table 1.68 CHINA’S MOST VALUABLE BRANDS, 2008/2009
Table 1.69 CHINA’S TOP 5 MOST VALUABLE BRANDS, 2009: 1.14.9 Retailing in Context: Tourism & Travel
Table 1.70 TOTAL AND PER CAPITA TOURISM SPENDING BY TYPE, 2002-2008
Table 1.71 TOTAL AND PER CAPITA DOMESTIC TOURISM IN CHINA, 2002-2008
Table 1.72 TOTAL AND PER CAPITA DOMESTIC & INTERNATIONAL AIR PASSENGER TRAFFIC IN CHINA, 2003-2008: 1.14.10 Retailing in Context: The Transport Gap
Table 1.73 TOTAL FREIGHT TRANSPORT ROUTES DISTANCE BY TYPE IN CHINA, 2002-2008
Table 1.74 TOTAL FREIGHT VOLUME CARRIED BY TRANSPORT TYPE IN CHINA, 2002-2008
Table 1.75 TOTAL VOLUME OF PASSENGER TRANSPORT BY TYPE IN CHINA, 2002-2008
Table 1.76 AVERAGE PER CAPITA PASSENGER TRANSPORT DISTANCES FOR BY FORM OF TRANSPORT, 1999-2008
Table 1.77 PRIVATE VEHICLE OWNERSHIP IN CHINA BY TYPE, 2002-2008: 1.15 Current Issues; 1.15.1 Current Issues: Unemployment; 1.15.2 Current Issues: Over-development of Malls; 1.15.4 Current Issues: Tale Of Two Cities: Shanghai & Beijing; 1.15.5 Current Issues: Rural Retailing Development Project
Table 1.78 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
Table 1.79 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
Table 1.80 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
Table 1.81 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
Table 1.82 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
Table 1.83 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
Table 1.84 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007: 1.15.6 Current Issues: Linking the Chill Chain; 1.15.7 Current Issues: Private Label
Table 1.85 CHINA TOP-100 RETAILER’S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*: 1.15.8 Current Issues: Hypermarkets Gaining Popularity
Table 1.86 SHARE OF GROCERY EXPENDITURE BY TRADE FORMAT, 2001, 2004 & 2007
Table 1.87 CONSUMER PREFERENCE FOR FRESH FOOD BY STORE FORMAT, 2005 & 2007
Table 1.88 CONSUMER PREFERENCE FOR FOOD KEPT UNDER NORMAL TEMPERATURE BY STORE FORMAT, 2005 & 2007
Table 1.89 CONSUMER PREFERENCE FOR CHILLED FOOD BY STORE FORMAT, 2005 & 2007: 1.15.9 Current Issues: Rural Appliance Rebate Program
Table 1.90 DURATION OF RURAL APPLIANCE REBATE SCHEME
Table 1.91 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007
Table 1.92 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006
Table 1.93 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007
Table 1.94 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME
Table 1.95 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE I-III
Table 1.96 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE IV
Table 1.97 RURAL APPLIANCE REBATE SCHEME SALES BY PROVINCE, UP TO 10 APRIL 2009
Table 1.98 RURAL APPLIANCE REBATE SCHEME TOP THREE MOST POPULAR ITEMS, UP TO 22 MAY 2009
Table 1.99 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009
Table 1.100 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008
Table 1.101 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, shandong & henan, up to may 2008
Table 1.102 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, shandong & henan, up to november 2008
Table 1.103 RURAL APPLIANCE REBATE PROGRAM: SURVEY ON RURAL CONSUMERS ON PREFERRED PRODUCTS
Table 1.104 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008
Table 1.105 RURAL APPLIANCE REBATE PROGRAM TOP 10 BRANDS IN TERMS OF SALES (NATIONWIDE), up to 22 MAY 2009 115: 1.15.10 Current Issues: Packaging (Dealing With Massive Amounts of Waste)
1.16 Seasonal Retail Trends: 1.16.1 Key Sales Periods: Overview
Table 1.106 ANNUAL NATIONAL HOLIDAYS
Table 1.107 MAJOR HOLIDAY RETAIL SALES, 2005-2009: 1.16.2 Seasonal Retail Trends: Chinese New Year; 1.16.3 Seasonal Retail Trends: Christmas; 1.16.4 Seasonal Retail Trends: May Holiday; 1.16.5 Seasonal Retail Trends: Children’s Day; 1.16.6 Seasonal Retail Trends: Other National Holidays and Festivals; 1.16.7 Seasonal Retail Trends: Seasonality & Climate
2 Regional Retail Markets
2.1 Provincial GDP
Table 2.1 PROVINCIAL GDP VERSUS NATIONAL GDP GOVERNMENT STATISTICS, 2003-2009
2.2 Provincial Retail Sales: 2.2.1 Provincial Retail Sales: Total & Per Capita Sales
Map 2.1 PER CAPITA RETAIL SALES BY PROVINCE, 2000, 2008, 2009
Table 2.2 TOTAL RETAIL SALES BY PROVINCE, 2003-2009
Table 2.3 PER CAPITA RETAIL SALES BY PROVINCE, 2003-2009: 2.2.2 Provincial Retail Sales: China’s Leading Shoppers Spend Less Than US$10 A Day!
Table 2.4 US$ PER CAPITA ANNUAL AND WEEKLY RETAIL SALES BY TOP- , MIDDLE- & BOTTOM-SCALES, 2003-2009: 2.2.3 Provincial Retail Sales: Leading Cities
Table 2.5 LEADING CITIES KEY ECONOMIC INDICATORS, RANKED BY POPULATION SIZE, 2008
Table 2.6 LEADING CITIES TOTAL & PER CAPITA RETAIL SALES, 2006-2008: 2.2.4 Provincial Retail Sales: High Levels of Savings - Self-taxation?
Table 2.7 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2008: 2.2.5 Provincial Retail Sales: Consumer Spending Power
Table 2.8 URBAN AVERAGE EXPENDABLE INCOME, EXPENDITURE & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2002-2008
2.3 The Key Retail Regions (“Consuming China”)
Table 2.9 POPULATION AND PER CAPITA GDP OF “CONSUMING CHINA”, 2008
Table 2.10 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF “CONSUMING CHINA”, 2007
Table 2.11 LEADING “CONSUMING CHINA” CITIES KEY ECONOMIC INDICATORS, 2008
Table 2.12 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN “CONSUMING CHINA” CITIES’ AGAINST TOTAL NATIONAL AVERAGE, 2008
2.4 The New Retail Regions (“Emerging China”)
Table 2.13 POPULATION AND PER CAPITA GDP OF “EMERGING CHINA”, 2008
Table 2.14 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN “EMERGING CHINA” CITIES AGAINST “CONSUMING CHINA” CITIES AND TOTAL NATIONAL AVERAGE, 2008
3 Retail Industry Structure: 3.1 Number of Outlets; 3.1.1 Number of Outlets: Problems With The Retail Industry Data in China; 3.1.2 Number of Outlets: Total Number
Table 3.1 TOTAL NUMBER OF RETAIL OUTLETS, 2002-2008
3.2 Definitions of China’s Retail Outlet Sectors: 3.2.1 Definitions of China’s Retail Outlet Sectors: Licensed Individual Stores; 3.2.2 Definitions of China’s Retail Outlet Sectors: Supermarkets, Hypermarkets and C-stores; 3.2.3 Definitions of China’s Retail Outlet Sectors: Department Stores; 3.2.4 Definitions of China’s Retail Outlet Sectors: Farm Supply Shops; 3.2.5 Definitions of China’s Retail Outlet Sectors: Hardware Stores; 3.2.6 Definitions of China’s Retail Outlet Sectors: Other Food Shops; 3.2.7 Definitions of China’s Retail Outlet Sectors: Specialist Stores/Franchise Stores; 3.2.8 Definitions of China’s Retail Outlet Sectors: Grain Stores; 3.2.9 Definitions of China’s Retail Outlet Sectors: Daily Use Goods Stores; 3.2.10 Definitions of China’s Retail Outlet Sectors: Free Markets; 3.2.11 Definitions of China’s Retail Outlet Sectors: Fabric Shops; 3.2.12 Definitions of China’s Retail Outlet Sectors: Medicine Shops; 3.2.13 Definitions of China’s Retail Outlet Sectors: Bookshops
3.3 Retail Sector Outlets: 3.3.1 Retail Sector Outlets: Outlets by Type
Table 3.2 NUMBER OF RETAIL OUTLETS BY SECTOR, 2002-2008: 3.3.2 Retail Sector Outlets: Sales by Outlet Type
Table 3.3 SALES VALUE OF RETAIL OUTLETS BY SECTOR, 2002-2008: 3.3.3 Retail Sector Outlets: Average Per Store Sales by Outlet Type
Table 3.4 AVERAGE PER STORE SALES VALUE OF OUTLETS BY SECTOR, 2002-2008
3.4 Department Stores: 3.4.1 Department Stores: Directly-Owned Outlets
Table 3.5 DIRECTLY-OWNED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*: 3.4.2 Department Stores: Franchised Outlets
Table 3.6 FRANCHISED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*: 3.4.3 Department Stores: Total Outlets
Table 3.7 TOTAL DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*: 3.4.4 Department Stores: Outlet Efficiency
Table 3.8 TOTAL DEPARTMENT STORE MARKET EFFICIENCY, 2003-2009*: 3.4.5 Department Stores: Outlet Profitability
Table 3.9 TOTAL DEPARTMENT STORE PROFITABILITY, 2003-2009*: 3.4.6 Department Stores: Leading Department Store Sales & Outlets
Table 3.10 CHINA’S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2007
Table 3.11 CHINA’S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2006
Table 3.12 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT STORES, 2008
Table 3.13 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT STORES, 2006
Table 3.14 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT STORES, 2005
Table 3.15 TOP 10 INDIVIDUAL BEIJING DEPARTMENT STORES, 2007
3.5 Supermarkets & Hypermarkets: 3.5.1 Supermarkets & Hypermarkets: Supermarket Industry Above the Official Benchmark
Table 3.16 SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.17 SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.18 SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.19 SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008: 3.5.2 Supermarkets & Hypermarkets: The Official Benchmark & Beyond
Table 3.20 SUPERMARKET TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.21 SUPERMARKET AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.22 SUPERMARKET AVERAGE OUTLET SALES FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.23 SUPERMARKET AVERAGE OUTLET NET PROFITS FOR CHAIN STORES ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008: 3.5.2 Supermarkets & Hypermarkets: Supermarket Industry Sectors By Size
Table 3.24 ESTIMATED AVERAGE SUPERMARKET OUTLET SALES, PROFITS, SIZE & STAFF (INCLUDING STORES BELOW THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.25 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.26 ESTIMATED SUPERMARKET AREA OF FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.27 ESTIMATED SUPERMARKET NUMBER OF STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.28 ESTIMATED SUPERMARKET SALES REVENUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.29 ESTIMATED SUPERMARKET NET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008
Table 3.30 AVERAGE SUPERMARKET CUSTOMER VISITS & BASKET VALUE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY BROAD SIZE CLASS OF STORE, 2002-2008: 3.5.3 Supermarkets & Hypermarkets: Supermarket Industry By City Tier
Table 3.31 ESTIMATED SUPERMARKET NUMBER OF OUTLETS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008
Table 3.32 ESTIMATED SUPERMARKET FLOORSPACE (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008
Table 3.33 ESTIMATED SUPERMARKET STAFF (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008
Table 3.34 ESTIMATED SUPERMARKET SALES (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008
Table 3.35 ESTIMATED SUPERMARKET PROFITS (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008
Table 3.36 ESTIMATED AVERAGE SUPERMARKET PER OUTLET STAFF, FLOORSPACE, SALES & PROFIT (ABOVE THE GOVERNMENT STATISTICAL THRESHOLD) BY CITY-TIER LOCATION, 2002-2008: 3.5.4 Supermarkets & Hypermarkets: Leading Supermarket Sales & Outlets
Table 3.37 SAME-STORE SALES GROWTH OF SELECTED RETAILERS, 2004-2008
Table 3.38 OTHER REVENUE AS A % OF SELECTED LISTED RETAILERS’ TOTAL REVENUE, 2004-2008
Table 3.39 SELECTED LISTED RETAILERS’ NET PROFIT MARGINS, 2004-2008
Table 3.40 SELECTED LISTED RETAILERS’ OPERATING PROFIT MARGINS, 2004-2008
Table 3.41 SELECTED LISTED RETAILERS’ GROSS PROFIT MARGINS, 2004-2008
Table 3.42 SUPERMARKET/HYPERMARKET/WAREHOUSE STORE SELECTED LISTED RETAILERS’ REVENUE SHARES, 2004-2008
Table 3.43 CURRENT RATIO OF SELECTED RETAILERS, 2004-2008
Table 3.44 DEBT TO EQUITY RATIO OF SELECTED RETAILERS, 2004-2008
3.6 Convenience Stores: 3.6.1 Convenience Stores: Above the Official Benchmark
Table 3.45 CONVENIENCE STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORE OPERATORS ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.46 CONVENIENCE STORE AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORE OPERATORS ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.47 CONVENIENCE STORE AVERAGE OUTLET SALES FOR CHAIN STORE OPERATORS ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.48 CONVENIENCE STORE AVERAGE OUTLET NET PROFITS FOR CHAIN STORE OPERATORS ABOVE THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008: 3.6.2 Convenience Stores: Large-scale Chain Convenience Stores
Table 3.49 AVERAGE LARGE-SCALE CHAIN URBAN CONVENIENCE STORE FLOOR SPACE, STAFF, SALES & PROFITS INDICATORS, 2002-2008
Table 3.50 AVERAGE LARGE-SCALE CHAIN URBAN CONVENIENCE STORE TOTAL OUTLETS, AVERAGE SALES, TRANSACTIONS & BASKET VALUE, 2002-2008: 3.6.3 Convenience Stores: The Total Urban Market Structure
Table 3.51 CONVENIENCE STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PROFITS FOR CHAIN STORE OPERATORS ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.52 CONVENIENCE STORE AVERAGE OUTLET FLOOR SPACE & STAFF FOR CHAIN STORE OPERATORS ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.53 CONVENIENCE STORE AVERAGE OUTLET SALES FOR CHAIN STORE OPERATORS ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008
Table 3.54 CONVENIENCE STORE AVERAGE OUTLET GROSS PROFITS FOR CHAIN STORE OPERATORS ABOVE & BELOW THE GOVERNMENT STATISTICAL THRESHOLD, 2002-2008: 3.6.4 Convenience Stores: Selected Leading C-store Chains
Table 3.55 NUMBER OF OUTLETS OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.56 REVENUE OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.57 AVERAGE SALES PER STORE OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.58 GROSS PROFIT MARGIN OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.59 OPERATING PROFIT MARGIN OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.60 NET PROFIT MARGIN OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
Table 3.61 NET PROFIT OF SELECTED CONVENIENCE CHAIN STORES, 2004-2008
3.7 DIY, Home Improvement & Furniture Retail: 3.7.1 DIY, Home Improvement & Furniture Retail: The Trade & Retail Markets Compared
Table 3.62 CHINA TOTAL RETAIL, TRADE & COMBINED HOME IMPROVEMENT PRODUCTS MARKET VALUE, 2002/2008: 3.7.2 DIY, Home Improvement & Furniture Retail: Selected Leading C-store Chains
Table 3.63 5 LEADING DIY & FURNITURE STORE CHAINS RANKED BY SALES TURNOVER, 2002-2008
Table 3.64 5 LEADING DIY & FURNITURE STORE CHAINS NUMBER OF OUTLETS, 2002-2008
Table 3.65 5 LEADING DIY & FURNITURE STORE CHAINS AVERAGE SALES TURNOVER PER OUTLET, 2002-2008: 3.7.3 DIY, Home Improvement & Furniture Retail: Leading DIY Chains Market Shares
Table 3.66 5 LEADING DIY & FURNITURE STORE CHAINS SHARES OF THE TOTAL HOME IMPROVEMENT RETAIL MARKET, 2002-2008
3.8 Fashion & Sportswear Retailing: 3.8.1 Fashion & Sportswear Retailing: Apparel Retail Market Size
Table 3.67 China Apparel Retail Industry Outlets, Total Retail Sales & Average Per Outlet Sales, 2002-2008
Table 3.68 China Apparel Retail Sales Value & Period Growth By Product Sector, 2002/2008
Table 3.69 China Apparel Retail Sales Volume & Period Growth By Product Sector, 2002/2008: 3.8.2 Fashion & Sportswear Retailing: Apparel Retail Market Shares
Table 3.70 China Apparel MARKET TOP-20 LISTED RETAILER ESTIMATED MARKET SHARES, 2006-2008: 3.8.3 Fashion & Sportswear Retailing: Sportswear Retail Market Size
Table 3.71 Total & Per Capita Sportswear Market Value In China, 2005-2009: 3.8.4 Fashion & Sportswear Retailing: Sportswear Retail Market Shares
Table 3.72 Total Sportswear Market Value, 2001/2005/2009
3.9 Pharmacy Retailing: 3.9.1 Pharmacy Retailing: Spending on Medicines; 3.9.2 Pharmacy Retailing: Health & Beauty Chain Development; 3.9.3 Pharmacy Retailing: The Size of the Leading Pharmacy Chains
Table 3.73 PHARMACY RETAIL SALES BY THE TOP-100, -50, -30 & -10 PHARMACY CHAINS IN CHINA, 2002-2008
Table 3.74 CHINA PHARMACY RETAIL OUTLETS BY OWNERSHIP STRUCTURE, 2006-2008: 3.9.4 Pharmacy Retailing: Top-10 Pharmacy Chain Shares
Table 3.75 TOP-10 PHARMACY RETAIL CHAINS RANKED BY ESTIMATED TURNOVER, 2007/2008
Table 3.76 TOP-10 PHARMACY RETAIL CHAINS % SHARE OF ESTIMATED OTC RETAIL SALES, 2007/2008
3.10 Electrical & Electronics Retailing: 3.10.1 Key Consumer Appliances & Electronics Retailers: Leading Revenues & Outlets
Table 3.77 CONSUMER APPLIANCES & ELECTRONICS RETAILERS IN THE CHINA TOP 100 RETAILERS LIST, 2004-2008
Table 3.78 TOP 20 CONSUMER ELECTRONICS RETAILERS, 2006-2008: 3.10.2 Key Consumer Appliances & Electronics Retailers: Gome vs. Suning
Table 3.79 GOME VS SUNING: CORE OPERATING REVENUE, 2004-2008*
Table 3.80 GOME VS SUNING: GROSS PROFIT, 2004-2008*
Table 3.81 GOME VS SUNING: OPERATING PROFIT, 2004-2008*
Table 3.82 GOME VS SUNING: STORE COUNT, 2005-2008*
Table 3.83 GOME VS SUNING: REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2004-2008*: 3.10.3 Key Consumer Appliances & Electronics Retailers: Change Ahead
3.11 Petrol Station Retailing
Table 3.84 TOTAL NUMBER OF PETROL STATIONS IN CHINA, 2006-2008
Table 3.85 NON-FUEL BUSINESS OF PETROCHINA & SINOPEC, 2007-2008
Table 3.86 HAVE NOT BOUGHT THE FOLLOWING ITEMS AT PETROL STATION CONVENIENCE STORE, 2008
3.12 Bookshops & Publications Retailing
Table 3.87 TOTAL SECTOR & XINHUA NETWORK BOOKSHOPS, PUBLICATIONS SALES & AVERAGE SALES PER OUTLET, 2004-2008*
3.13 Online Retailing: 3.13.1 Online Retailing: Mobile Phones
Table 3.88 TELECOMS USAGE IN CHINA, 2006-2008: 3.13.2 Online Retailing: Internet Users
Table 3.89 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2009/06
Table 3.90 TOTAL INTERNET USERS & AS % OF POPULATION IN CHINA, 2000/12-2009/06
Table 3.91 TOTAL INTERNET USERS % SPLIT BY GENDER IN CHINA, 2000/12-2009/06: 3.13.3 Online Retailing: Online Sales
Table 3.92 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
Table 3.93 SITES PREFERRED BY ONLINE SHOPPERS, 2008
Table 3.94 CHINA INTERNET Transactions BY TYPE, 12/2008 - 06/2009
Table 3.95 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
Table 3.96 AVERAGE ONLINE SHOPPING TRANSACTIONS BY REGION, 2007
Table 3.97 TOP REASONS FOR NOT SHOPPING ONLINE, 2007: 3.13.4 Online Retailing: Internet Advertising Value; 3.13.5 Online Retailing: Computer Ownership
Table 3.98 Total and per household rural/urban ownership of computers, 2002-2008
3.14 Costs of Retail Operations: 3.14.1 Costs of Retail Operations: Outlet Rent
Table 3.99 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2008: 3.14.2 Costs of Retail Operations: Staff Salaries
Table 3.100 AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
Table 3.101 % ANNUAL & TOTAL GROWTH OF AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
Table 3.102 AVERAGE RETAIL STAFF SALARY BILL PER OUTLET, 2001-2007: 3.14.3 Costs of Retail Operations: Business Taxes
3.15 Free (Wet) Markets: 3.15.1 Free Markets: Initial Development; 3.15.2 Free Markets: Four-tier Distribution System; 3.15.3 Free Markets: Wholesale Markets; 3.15.4 Free Markets: Types of Free Market; 3.15.5 Free Markets: Market Fees and Turnover Taxes; 3.15.6 Free Markets: Typical Breakdown of Sales by Product
Table 3.103 WET MARKET DEVELOPMENT & SIGNIFICANCE TO OVERALL FOOD EXPENDITURE, 2001-2007
4 SWOT Analysis
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats
Appendix: Market Background
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics: A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2003-2009*: A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003-2009*
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003-2009*: A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2003-2009*: A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2009: A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*: A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003-2009*: A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2003-2009*
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003-2009*
A.4 Consumer Attitudes: A.4.1 Consumer Attitudes: Overview; A.4.2 Consumer Attitudes: Response to Political Change; A.4.2 Consumer Attitudes: Response to Economic Change; A.4.3 Consumer Attitudes: Changes in Lifestyle
A.5 Consumer Wealth: A.5.1 Consumer Wealth: GDP and Cost of Living
Table A.10 Total consumption by middle and upper income households, 2005/2010/2015
Table A.11 consumption by middle and upper income households & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
Table A.12 GDP AND COST OF LIVING INDEX, 2003-2009*: A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2003-2009*: A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2003-2009*: A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2003-2009*: A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*: A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
A.6 Households: A.6.1 Households: Overview of Household Conditions; A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003-2009*: A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003-2009*: A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003-2009*
A.7 Employment: A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008: A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-2008: A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-2008: A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-2008: A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002-2008
A.8 Consumer Income: A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2002-2008: A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002-2008: A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2002-2008: A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002-2008
A.9 Consumer Market: A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*: A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*: A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003-2009*: A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-2008
A.10 Exchange Rates: A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002-2009: A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002-2009

Abstract

This report covers the market for spirits in the People’s Republic of China. The report covers all alcoholic spirits (including traditional Chinese ‘white’ spirits, rice “yellow” wine and imported spirits):

Licensed individual stores
Petrol stations
Free markets
Convenience stores
Hyper/supermarkets
Department stores
Discount stores
Warehouse club stores
Specialty stores, including:
Book shops
Fashion & sportswear stores
Fabric shops
Pharmacies
Grain & oil stores
Farm supply shops
Hardware stores
Electronics outlets
Daily use goods stores
Builders merchants & DIY

KEY REPORT FEATURES

This recently updated report includes:

The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2009;
Statistical data on leading retailer market shares by sales in China up to 2008 and first half 2009;
Market data for each key provincial and urban region, in terms both of volume retail trade and the value of the local economy, up to 2009;
Value forecast retail market, up to 2014;
Key current issues , and discursive analysis of the key factors affecting the market;
Analysis of the key regions of retail economic growth, including data on key cities up to 2008;
The domestic industry examined by key statistical indicators , including number of outlets and turnover, by sector up to 2009;
SWOT analysis
Overview of China’s demographics and macroeconomics.

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2/15/2012 - 31

Retailing in China: A Market Analysis 2010

Table of Contents

Abstract