2009 Western Europe SMB Server Opportunity - Targeting Server Buyers in a Tough Economy : Market Research Report

2009 Western Europe SMB Server Opportunity - Targeting Server Buyers in a Tough Economy

Published by: AMI-Partners, Inc.

Published: Dec. 15, 2009

Introduction & Notes

Contents

Key Takeaways & Implications

Key Takeaways: Business Conditions & IT Spending

Key Takeaways: Business Profile of SMBs in France, Germany & U.K.

Key Takeaways: Strategic IT Issues & Decision Makers

Key Takeaways: Server Shipments

Key Takeaways: Factors Affecting Server Investments

Key Takeaways: Targeting & Messaging Server Buyers

SMB Expectations in Today’s Business Environment

France SMB business conditions have been affected by the downturn

Germany SMB business conditions have been affected by the downturn

U.K. SMB business conditions have been affected by the downturn

Leveraging IT is top cost cutting plan among France SMBs

Leveraging IT is top cost cutting plan among Germany SMBs

Leveraging IT is top cost cutting plan among U.K. SMBs

France SMBs: Improving data management & employee productivity are the most important benefit sought from new technology investments by SBs. MBs also want to simplify the infrastructure to achieve energy savings.

Germany SMBs: Simplifying IT infrastructure and data management are the top of mind concerns for German SMBs

France, Germany & U.K. SMBs’ top strategic IT issues map to cost, productivity and customer intimacy concerns

Economic concerns are growing among France, Germany & U.K. SMBs

Decision Makers & Purchase Preference

SMBs’ purchase preferences are increasingly sophisticated

Formalizing an IT purchase process has grown in importance

Owner, in-house IT & LOB are most involved in the IT purchase process

External financing is an important component of IT purchasing - France SMBs

External financing is an important component of IT purchasing - Germany SMBs

External financing is an important component of IT purchasing - U.K. SMBs

Server Usage, Spending & Forecasts

Revisions to IT Spending in Western Europe SMBs due to economic slowdown

Business Conditions & IT Spending

Universe & IT Spending in France, Germany & U.K.

Server Y-o-Y Spending Growth 2008-2013 among France, Germany & U.K. SMB

Server Businesses & Spending in France

Server Businesses & Spending in Germany

Server Businesses & Spending in U.K.

SMB Server Profile

HP’s server brand penetration leads in most segments of France, Germany and U.K. SMBs

Server form factor usage among France SMBs

Server form factor usage among Germany SMBs

Server form factor usage among U.K. SMBs

France SMBs purchase servers from VARs/manufacturer but significant proportion have them managed partially on site and partially remotely

Germany SMBs rely on VARs for server purchases and management

U.K. SMBs rely on VARs for server purchases and management

Cost and performance issues are common factors driving server purchases among France SMBs

Cost and performance issues are common factors driving server purchases among Germany SMBs

Cost and performance issues are common factors driving server purchases among U.K. SMBs

Importance of energy efficiency

Factors Affecting Server Investments

First-time server purchase opportunity among small businesses with no servers

Proportion of Western Europe SBs plan to purchase servers

France SB server ownership by units & brands

Germany SB server ownership by units & brands

U.K. SB server ownership by units & brands

Factors Affecting Server Investments

France SMBs are most interested in applications that promote collaboration

Germany SMBs are most interested in applications that promote collaboration

U.K. SMBs are most interested in applications that promote collaboration

Factors Affecting Server Investments

NOS usage among France SMBs

Interest in Windows Server 2008 and planned adoption - France SMB

NOS usage among Germany SMBs

Interest in Windows Server 2008 and planned adoption - Germany SMB

NOS usage among U.K. SMBs

Interest in Windows Server 2008 and planned adoption - U.K. SMB

Factors Affecting Server Investments

Virtualization Penetration & Interest among France SMBs

Virtualization Penetration & Interest among Germany SMBs

Virtualization Penetration & Interest among U.K. SMBs

Related Studies

Abstract

This report provides server vendors, strategists and marketers a detailed account of how the Western Europe ( U.K., France, Germany) SMB markets have been impacted by the current recession and help to formulate plans appropriate to opportunities and threats in the SMB server market. Separate analysis on the small business (SB) and medium businesses (MB) segments are provided where pertinent, due to their differing server penetration, applications usage and consolidation trends.

The report also includes latest estimates and forecasts to the server market opportunity among SMBs in the Western European countries of the U. K. , France and Germany, as well as highlighting key market drivers in 2009 and beyond.

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2009 Western Europe SMB Server Opportunity - Targeting Server Buyers in a Tough Economy

Table of Contents

Abstract