2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn : Market Research Report

2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

Published: Jan. 8, 2010

Executive Summary: Impact of Economy on SMBs; Overview of SMB Computing Market; PC Purchasing: last 3 months vs. next 3 months; Mapping PC Purchasing to Current SMB Pain Points; Concern About Impact of Economy on Business; Current & Planned Cost-Cutting Measures; Measures to Increase Revenue; Expectation of IT Investments Over the Next 6 Months; Key Differences Between SBs and MBs
SMB Outlook on Technology: Reasons to Purchase PCs: 2008 vs. 2009
Value-Based Segmentation Approach: Value Segmentation Approach: Why it matters and how it works; Attractiveness of Each Market Segment; China SB Customer Value-Based Segmentation; HVCs, LVCs & NVCs - SB Firmographic Overview; HVCs, LVCs & NVCs - SB Spending Overview; Value Segmentation Approach: Why it matters and how it works; HVCs, LVCs & NVCs - Primary challenges facing SBs; HVCs, LVCs & NVCs - Sources of information; HVC’s, LVC’s & NVC’s - Sources that inform IT purchases; MB Customer Value-Based Segmentation; HVCs, MVCs & LVCs - MB Firmographics Overview; HVCs, MVCs & LVCs - MB Spending Overview; HVCs, MVCs & LVCs: MB Spending Overview; HVCs, MVCs & LVCs - Primary challenges facing MBs; HVC’s, MVC’s & LVC’s - Sources of information; HVC’s, LVC’s & NVC’s - Sources that inform IT purchases
Opportunity Around Key Segments: Three Steps to Optimize the Opportunity & Capture High Value Customers; Mapping Business Actions to Solutions; Analyze Bundle & Value Proposition Implications; Align Marketing & Product Initiatives; Analyzing Solutions and Business Challenges; Opportunities around Internet-based Applications; Opportunities around CRM and E-marketing; Opportunities around CRM and E-marketing; Opportunities around Productivity and Groupware; Solutions Mapped to SB Segment Challenges; Solutions Mapped to MB Segment Challenges; Capitalizing on PC and Software Purchasing; Understanding SMB PC Purchasing Drivers -Three Discrete Customer Targets; Understanding SMB PC Purchasing Drivers - Small Business; Understanding SMB PC Purchasing Drivers - Medium Business; Understanding SMB PC Purchasing Drivers - Small Business Insights; Understanding SMB PC Purchasing Drivers - Medium Business Insights; Strategic PC Bundling - SB HVCs vs. LVCs; Strategic PC Bundling - MB HVC’s vs. MVC’s vs. LVC’s; Sources

Abstract

This report provides PC manufacturers, vendors and marketers a clear understanding of how the SMB market has been impacted by the current recession. It begins with higher-level changes and impacts to the market and then provides key year-over-year (YoY) changes that have occurred since the start of the downturn.

In addition the report provides critical blueprints to:

1. Segment the SMB market in a way that capitalizes on the downturn
2. Target-based on needs, behaviors and planned spending
3. Optimize marketing to ensure the highest return-on-marketing investments (ROMI)

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2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn

Table of Contents

Abstract