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Spain Telecommunications Report Q1 2010

Published by: Business Monitor International

Published: Jan. 28, 2010 - 84 Pages


Table of Contents


Executive Summar
SWOT Analysis
Spain Mobile Business Environment SWOT
Spain Wireline Business Environment SWOT
Spain Political SWOT
Spain Economic SWOT
Business Environment Analysis
Western Europe
Spain
Table: Western Europe Business Environment Rankings
Industry Forecast Scenario
Mobile
Table: Telecoms Sector - Mobile - Historical Data And Forecasts
Fixed Line
Table: Telecoms Sector - Fixed-Line - Historical Data & Forecasts
Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
Mobile
Table: Spain Mobile Market, Q309
Table: Spain Mobile Market Net Additions, Q109-Q309
Table: Spain Mobile Network Operator Subscriber Mix Q309
3G
Table: Spanish 3G Market, Q309
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Content
Regional Overview
Importance Of SMS Waning
Mobile Portals
Smartphones
Mobile Broadband
Country Overview
VAS Timeline
Table: VAS Timeline
Mobile Data
Table: Spain Mobile Market Overview
Movistar
Vodafone
Table: Orange
Table: Yoigo Mobile Market Overview
Fixed Line
Table: Spanish Fixed-Line Market Q308-Q309
Fixed-Line Revenues In Q209 (EURmn)
Broadband
Table: Spanish Broadband Market Q308-Q309
Table: Wireline Developments
Regulatory Environment
Spain: Regulatory Bodies And Their Responsibilities
Background And Regulatory Bodies
Regulatory Issues
Competition
Industry Developments
Company Monitor
Market Structure
Table: Key Players - Spain Telecoms Sector
Table: Selected Operators - Financial Indicators
Company Monitor
Huawei Financial Performance, 2004-2008
Table: Huawei Recent Contract Wins in Western Europe
Operator Profiles
Vodafone
Orange
Appendix
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Country Snapshot: Spain Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education & Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market & Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Table: Weighting Of Indicators
Table: Ratings Indicators
Sources
BMI Telecommunications Forecasting And Sourcing
How We Generate Our Industry Forecasts
Telecommunications Industry Forecast Table
Business Environment Ratings
Sources

Abstract

In this updated report we have revised and extended our forecasts for Spain's mobile, fixed-line and broadband internet markets to 2014, utilising new and amended data from the key operators as well as the national regulatory authority, CMT. Essentially, the fixed-line market appears to be on the upturn as smaller alternative players outperform the incumbents; the broadband market is showing steady growth despite the decline in consumer spending; and the mobile market is proving more buoyant than expected due, in part, to continued interest in mobile broadband connectivity.

About 3mn unregistered or out of date mobile customer accounts ought to have been terminated during Q409, at the regulator's direction, as part of a scheme to improve national security. The move should mainly affect the prepaid sector and should see a long overdue revision of the mobile subscriber numbers published by the two leading operators, Movistar and Vodafone. Full details were not available at the time of publication, so we do not yet have a clear idea how this will affect our forecasts. But, given the reported steady rate of new additions for the first nine months of 2009, this will only serve to bring greater clarity regarding future growth possibilities. Driven by 3G and mobile broadband usage, we now expect Spain's mobile operators to be serving 58.3mn subscribers by 2014. This would give a penetration rate of 120%.

In the meantime, the youngest player, Yoigo, aims to capture a 10% market share, while cable operator Ono is thought to be considering bidding for new wireless spectrum, effectively creating a fifth player. Telefónica is also about to trial next generation LTE technology in Spain and other markets around the world with an eye to growing its mobile data business.

New data from the operators and CMT suggest that the number of fixed lines is growing, making Spain one of the very few Western European markets to report positive growth at a time when traditional PSTN connections are being replaced by mobile phones. This development is closely linked to the fixed broadband market, where continued solid take-up of ADSL services and local loop unbundling by the incumbent and others means that there is still a need for copper lines. This trend will not last long, however, and by 2012 we expect to see fixed line numbers declining once more. BMI expects that fixed line penetration will have fallen back to 40% by 2014.

The fixed broadband market grew steadily in the first nine months of 2009, but was held back by disappointing performances by Orange and Telefónica. Consequently, we have reined in our earlier forecasts for this field and now expect to see 9.6mn subscribers by 2009 (penetration of 20.5%), rising to 14.3mn by 2014 (29.4% penetration).

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