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Mobile Local Search 2010

Published by: Mind Commerce Publishing

Published: Feb. 1, 2010 - 95 Pages


Table of Contents


1.0 Introduction

2.0 Definition of Mobile Local Search

3.0 Economic Drivers of Mobile Local Search

3.1 Technology

Source: Tina Whitfield 2009 EquisGlobal

3.2 Data Content

3.3 Financial Investment

3.4 Advertising

4.0 Mobile Search - Why now?

5.0 The Leaders: Mobile Local Search Ecosystem Stakeholders

5.1 Devices

5.1.1 Inside Devices - Speed Components

5.1.2 Devices and More - Nokia

5.2 Networks Carriers and Operators

5.2.1 AT&T

5.2.2 Sprint

5.2.3 Verizon

5.2.4 NTT DOCOMO

5.2.5 China Telecom

5.2.6 Cloud Computing

5.3 Local Data Providers:

5.3.1 Data: Business Listings - Basic Information

5.3.2 Data: Business Listings - Consumer Information

5.3.2.1 Experian Group plc

5.3.3 Data: Business Listings, Enhanced Information

5.4 Major Search Engines - Deploying into Mobile Local Search

5.4.1 Bing

5.4.2 Google

5.5 The Battle of the Jones’

5.5.1 The SWOT - MLS Applications

5.5.2 SWOT Analysis

5.6 Browser Based Applications (the mobile web)

5.7 Application providers in the directory data and search business

5.8 Ad platform providers in the directory search business

5.9 Mobile Local Search Directory Distribution Partners

5.9.1 V-ENABLE

5.9.2 Medio

5.9.3 uLocate

5.9.4 EarthComber

5.10 Application Developers

5.10.1 User Interface Development

5.10.2 Mobile Local Application Skin Providers

6.0 Mobile Local Location Technology

6.1 Mobile Location Blogging

6.1 Augmented Reality

6.1.7 Heads-up Display

6.1.8 Ubiquitous Entertainment

6.1.9 Microvision

7.0 Geo-Positioning Systems/Geographic Information Systems

7.1 GPS Overview

7.1.1 Location using the Cellular Network (Cell-ID / E-OTD / TDOA)

8.0 The Location Based Solutions Market

8.1 NAVTEQ

8.1.1. NAVTEQ Local Search functionality

8.1.2 NAVTEQ Traffic

8.1.3 Location Based Advertising and NAVTEQ

8.1.4 Mobile Local Search and Social Applications

8.1.5 Location Based Blogging

8.2 Networks In Motion

8.2.1 Gokivo Navigator

8.3 GPS Review

8.4 Absolute and Relative Positioning

8.5 Relative positioning sensors - gyroscope, accelerometer, odometer

8.6 Positioning systems interacting with map databases

8.7 Map Matching

8.8 Modeling Real World Sensor Integration

8.9 Location with Wi-Fi and Peer2Peer Wireless Positioning

8.10 Location with WiMax

8.11 Location with Bluetooth

8.12 Near Field Communication

9.0 The Imperative of Voice Search

9.2 Developers

9.2.1 Tellme

9.2.3 Call Genie

9.2.4 Google Voice

9.2.8 Nuance

10.0 Mobile Local Advertising Platform Providers

10.1 mOcean

11.0 Mobile Coupons

11.1 Acxiom

11.2 Acuity Mobile

12.0 Mobile Local Advertising Networks and Exchanges

12.1 V-Enable

12.2 JumpTap

12.3 Google AdWords

12.4 Quattro Wireless

13.0 Semantic Advertising Technology

13.1 Peer39

14.0 Mobile Contest, Promotions, Sweepstakes and the Law

14.1 Mobile Marketing Association

14.2 Winton & Strawn

15.0 Mergers and Acquisitions

16.0 Mobile Local Business Strategies

17.0 Ecosystem Partnerships

About the Author

Acroymns

Figures

Charts and Tables

Copyrights, Trademarks, and Disclaimers


Abstract

Mobile Local Search is 28% of all digital searches with a surge in growth expected world-wide in 2010. The Cellular Telecommunications Industry Association (CTIA) announced there are 270M wireless subscribers in the United States with almost 100% penetration. Asia-Pac economies are estimated to reach US $32.9B in mobile data services by 2012.

This report on the Mobile Local Search (MLS) ecosystem is based upon two-decades of intensive engagement in the telecommunications industry and presents a first-mile through last-mile review of top vendors providing products and services. Additionally, this report shares insights from visionaries at Nuance®, NAVTEQ®, Acrossair, Qualcomm®, Quattro Wireless, and other leaders in the MLS ecosystem. The insights illuminated are complimented by industry data and performance metrics.

MLS products are evolving with greater technological enhancements. More now than ever, the phrase - Think Global, Market Local - is on target. Component manufactures for software and hardware businesses are investing in research & development and deployment. Advertisers are eager to connect directly with the buying power. Venture capitalists are exploring new entrants into the MLS ecosystem for sizeable 2010 investments.

With research beginning in 2007, this publication addresses the following topics (and more):
  • Geo Positioning Systems
  • Relative Positioning Sensors
  • WiMax
  • Bluetooth
  • Enhanced Traffic Technology
  • Wireless Carriers and Mobile Operators
  • Augmented Reality
  • Motion Capture
  • Voice-enabled Search
  • Mobile Local Search Applications
  • Application Skins
  • Semantic Advertising and Search
  • Advertising Platforms, Networks, and Exchanges
  • Location Based Mobile Marketing
Questions Answered:
  • How are thought-leaders in MLS approaching business going into the next decade?
  • Which companies are Tier 1 vendors for developing partnerships, supply chains, and distribution channels?
  • What is augmented reality and motion capture? What is inside a wireless device that enables GPS applications? Why is voice-enabled search critical? What are the benefits of application skins?
  • Where are LBS technologies headed and what is the outlook on global financial investment?
Target Audience

This report is for anyone considering launching a mobile local search business, solutions involving location-based technology and services, and businesses providing components to MLS solutions. New entrants into the MLS ecosystem are provided with a view of surrounding potential partners at any given entry-point.

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