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Mobile Convergence Service for Enterprise: Industry Productivity Enhancement Strategy

Published by: Yonku & Kenkyu

Published: Jan. 29, 2010 - 20 Pages


Table of Contents


1. Executive Summary

2. Strategy Analysis

2.1 Market Environment Analysis for MNOs (Mobile Network Operators)

2.2 Revenue Stream Analysis

2.3 Why did existing Convergence Program fail?

2.4 What is IPE (Industry Productivity Enhancement) Strategy?

2.5 Business Goals in IPE Strategy

2.6 IPE Service Structure and Industry Scope

2.7 Collaboration Partnerships and M&A Approach

2.8 Expansion Strategy: Alliance with Global MNOs

3. Technology Analysis in IPE Strategy

3.1 LTE and Mobile WiMAX

3.2 RFID and NFC

3.3 Sensing and ZigBee

3.4 MIV(Mobile in Vehicle): Telematics

3.5 WiFi and Wireless Connectivity

3.6 Electronic Paper for Mobile Handset Interface

3.7 Voice Recognition and Processing

4. Case Study

4.1 Mobile Leaning Service

4.2 M2M and Telemetering

4.3 Mobile Healthcare

Abstract

SK Telecom has launched convergence growth strategy for enterprise and SMEs: IPE (Industry Productivity Enhancement) by which SK Telecom attempts to create converged B2B business models. By integrating their mobile technology leadership, SK Telecom endeavors to become 'Global ICT Leader' by 2020 by generating $17 billion revenue from their IPE business portfolios and increasing oversea revenue share by 50% of total, as well.

By adopting mobile connectivity and sensing technologies, SK Telecom will implement B2B services for enhancing the productivity with innovative mobile convergence models to help enterprises, public services, and industry participants working in following fields;

Logistics,
Merchandising and Distribution Service,
Finance,
Education,
Healthcare,
Transportation,
Construction,
and general enterprise services for SMEs.

IPE Strategy driven by B2B and Enterprise Customer oriented services is guided by the logic that creating new convergence services allow both enterprise customers and Mobile Network Operators (MNOs) to deliver core values. While most convergence models devised in the past could be cross-border approach, which failed to meaningfully reach collaboration relationships, SK Telecom emphasizes clear understanding for Win-Win partnerships to impact on market dynamics.

In fact, SK Telecom launched another strategic program called 5nGINE securing IPR technologies and will apply following technological scopes including 5nGINE practices to enhance productivity for enterprise customers.
  • 4G - LTE and Mobile WiMAX
  • Advanced User Interface: Voice Recognition and Processing in Mobile Phone and E-Paper Display
  • Convergence: Mobile in Vehicle (Telematics), Mobile Commerce and Finance, Open Market Place
  • Cloud Computing
  • Smart Grid
  • RFID and NFC
  • Sensing Technologies and ZigBee
In this report, Yonku & Kenkyu examined multiple analysis angles including
  • Strategic Goals driven by IPE
  • Collaboration Structure and M&A Approach
  • Key Focus Area and Market Needs in Logistics, Education, Healthcare, Construction, Finance, Transportation, Merchandising and Distribution Services
  • Technology and Application applied in IPE
  • Case Study: Mobile Learning Service - SK Telecom's Smart Learning and Smart Class for Education Service
  • Challenges and Legal Barriers for convergence business for MNOs
Yonku & Kenkyu also examined the strategic implications associated with SK Telecom’s IPE strategy, mobile solutions for convergence models, and recent business environment surrounding MNOs struggling in matured voice revenue streams.

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