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Poland Telecommunications Report Q1 2010

Published by: Business Monitor International

Published: Jan. 18, 2010 - 103 Pages


Table of Contents


Executive Summary
SWOT Analysis
Poland Mobile SWOT
Poland Fixed-Line SWOT
Poland Broadband SWOT
Poland Political SWOT
Poland Economic SWOT
Poland Business Environment SWOT
Business Environment Analysis
Central And Eastern European Markets
Poland
Table: Eastern Europe Business Environment Rankings
Industry Forecast Scenario
Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts
Fixed Line
Table: Telecoms Sector - Fixed-Line - Historical Data & Forecasts
Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts
Market Data Analysis
Mobile
Table: New Mobile Entrants
Table: Poland Wireless Market, September 2009
Table: Poland Wireless Net Additions Market, Q309
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Content
Regional Outlook
Country Outlook
Value-Added Services Timeline
Table: Selected VAS Services
Mobile Operator Data
Poland Mobile Market Overview
PTC (T-Mobile)
Polkomtel
Orange
P4/Easy Mobile
Fixed Line
Netia Voice Customers
Internet/Broadband
Table: Polish Broadband Market, June 2009
Netia Broadband Subscribers
Wireline (Fixed Line & Broadband) Developments
Table: Wireline Developments, 2008-2009
Regulatory Environment
Poland: Regulatory Bodies And Their Responsibilities
Competitive Landscape
Key Players
Table: Key Players - Poland Telecommunications Sector
Table: Selected Operators Financial Indicators (US$mn)
Regional Case Study
Company Monitor
Worldwide Smartphone Sales To End-Users In Q209
Operator Profiles
Appendix:
Regional Telecommunications Penetration Overview
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Country Snapshot: Poland Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Table: Weighting Of Indicators
Table: Ratings Indicators
Sources

Abstract

Poland’s mobile market holds four major mobile network operators - Polkomtel, Orange Poland, PTC and P4. Penetration reached 115.8% at the end of 2008 but this did not stop CenterNet launching as the country’s fifth GSM mobile network operator in May 2009. Aero2, which holds a licence for 900MHz spectrum launched a sixth network in November 2009 in partnership with Sferia. It was the world’s first

HSPA+ network in the 900MHz frequency band. The country also holds a seventh GSM licensee called Mobyland which has yet to launch services. CenterNet’s strategy appears to be focused on targeting niche areas in partnership with other companies while Aero2 is likely to concentrate on mobile broadband and mobile data subscribers on its HSPA+ network. The mobile market also holds a large number of mobile virtual network operators (MVNOs) and BMI does not believe that there is room for all seven mobile network operators.

Poland’s fixed-line sector has been in a state of decline since the end of 2004 with penetration falling to 28.1% at the end of 2008. VoIP services have been growing in popularity and fixed-line customers have been dropping their fixed-line voice services in favour of cheaper VoIP services. As the country’s broadband subscriber base grows this trend is also expected to continue. However, it should be noted that the sector’s decline appears to be slowing driven by improved tariff offerings and the bundling of fixedlines with broadband and pay-TV. The fixed-line sector is dominated by incumbent operator Telekomunikacja Polska (TPSA) but intense competition from alternative operators such as Netia and UPC Poland is resulting in TPSA’s market share falling.

The regulator had been considering forcing TPSA into a functional split that would result in independent wholesale and retail units after a number of accusations being levelled at the incumbent for failing to open up its network to alternative operators and abusing its market power. However, TPSA looks set to avoid the functional split and will instead implement a number of measures aimed at boosting competition which could include ‘Chinese walls’ and other non-discrimination measures. These will be implemented faster and more cheaply than a full functional split.

As well as improving competition in the fixed-line market these measures should also promote competition in the broadband sector. At the end of 2008 broadband penetration had reached 14.5% after annual growth of 13.6%. The sector’s growth is being driven by fierce competition between TPSA and alternative operators such as Netia and UPC on several different technological platforms including

ADSL, cable, CDMA and WiMAX. BMI expects wireless technologies such as CDMA, WiMAX and UMTS to play an increasingly prominent role in expanding broadband services to rural and underserved areas.

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