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Australia Telecommunications Report Q1 2010

Published by: Business Monitor International

Published: Jan. 22, 2010 - 99 Pages


Table of Contents


Executive Summary
SWOT Analysis
Australia Mobile SWOT
Australia Wireline SWOT
Australia Political SWOT
Australia Economic SWOT
Australia Business Environment SWOT
Business Environment
Asia
Australia
Table: Asia Telecoms Business Environment Rankings
Industry Forecast Scenario
Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2007-2014
ARPU
Table: Telecoms Sector - Mobile ARPU - Historical Data & Forecasts (AUD) , 2007-2014
Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2007-2014
Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2007-2014
Market Data Analysis
Mobile
Table: Australian Mobile Market, June 2009
ARPU
3G
Table: Australia 3G Market, June 2009
HSPA (3.5G)
Mobile Contract Wins
Table: Mobile Contract Wins
Mobile Content
Regional Outlook
Table: Asia VAS Market By Service (US$bn)
Country Outlook
Table: Telstra’s Mobile Revenue Breakdown (AUDmn)
Mobile TV
Value-Added Services Timeline
Table: Selected VAS Services
Mobile Operator Data
Australia Mobile Market Overview
Telstra
Optus
Vodafone
Hutchison
Fixed Line
Table: Telstra Fixed Lines In Service (mn)
Table: Revenue Composition Of Telstra Fixed Products
Table: Telstra Fixed-Line Call Traffic
Internet
Table: Australia Dial-up And Broadband Internet Subscriptions, 2006-2008
Table: Australian Broadband Market, FY08-FY09
Internet Service Revenues
ADSL2+
Naked DSL
WiMAX
Wireline Contract Wins
Table: Wireline Contract Wins
Regulatory Environment & Industry Developments
Australia: Regulatory Bodies And Their Responsibilities
Legislation And Market Liberalisation
Licensing And Spectrum
Rural Development
New Regulatory Body
Regulatory Developments
Competitive Landscape
Key Players
Table: Key Players - Australian Telecoms Sector
Table: Selected Operators - Financial Indicators, 2003-2008 (US$mn)
Company Monitor
Table: Ericsson Segment Sales (SEKbn)
Table: Major Contracts Awarded To Ericsson (2009)
Table: Ericsson Net Sales By Region (SEKmn)
Table: Sony Ericsson Financial Statements
Selected Profiles - Operators
Telstra
SingTel Optus
Vodafone Hutchison Australia (VHA)
Appendix
Regional Telecommunications Penetration Overview
Fixed Line
Table: Regional Fixed-Line Penetration Overview
Mobile
Table: Regional Mobile Penetration Overview
Broadband
Table: Regional Broadband Penetration Overview
Country Snapshot: Australia Demographic Data
Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2012
Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics
Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Wages, 2000-2012
Glossary Of Terms
Table: Glossary Of Terms
BMI Methodology
How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts
Telecoms Business Environment Ratings
Table: Weighting Of Indicators
Table: Ratings Indicators
Sources

Abstract

BMI’s latest update on Australia’s telecommunications market notes the maturity of the mobile market. By the end of 2009, we estimate a total base of 24.851mn, representing a penetration rate of 117%, before reaching 128% at the end of our five-year forecast in 2014. This represents an average annual growth rate of just 2.7% between 2010 and 2014.

The entry of MVNOs to the market could alter this rate of growth, as cheaper prepaid tariffs flood the sector. Woolworths, the supermarket giant, announced in August 2009 that it had launched a no-frills mobile service partnering with Optus. Everyday Mobile is to sell its AUD2 SIM card through its Woolworths, Safeway, BIG W and Dick Smith stores and offer attractive flat rate voice calls. In large part its service will be targeted at families.

Although the number of inactive users in Australia is not believed to be as high as in other countries, a certain amount of inactivity from the introduction of MVNOs will inflate overall penetration figures. Furthermore, if MVNOs tariffs prove popular, it could have a negative impact on blended ARPUs. Indeed, current trends suggest that market leader Telstra is experiencing a sharper contraction in its blended mobile ARPU than the other operators. This partly reflects the emphasis that Telstra has been placing on the acquisition of lower spending prepaid users. In contrast, Optus - the only operator to provide details of its Q309 figures - showed that its focus on higher value customers (largely postpaid) led to a y-o-y increase in blended ARPUs by 2.2% to AUD47.

In addition to the mobile market, developments across the broadband sector have also been taking shape. Nextgen Networks, the broadband network unit of Leighton Contractors, has been awarded a contract to build all six backhaul links for the Australian government's National Broadband Network (NBN). Under the contract, Nextgen will connect 100 regional towns to ADSL2+ based high-speed broadband services over the next 18 months.

The project will require the installation of around 6,000km of fibre-optic cables that will connect almost 400,000 people living in so-called broadband 'notspots', where broadband infrastructure is lacking. The new facilities will connect Geraldton (Western Australia), Darwin (Northern Territory), Emerald and Longreach (Queensland), Broken Hill (New South Wales), Victor Harbour (South Australia) and South West Gippsland (Victoria).

The announcement is a positive sign that progress is being made in developing the long-awaited NBN in Australia. The government is keen to solicit participation from all of the major operators, but is being held up by a reluctant Telstra, which is under pressure to separate into wholesale and retail divisions and to contribute its nationwide broadband plant to the pooled NBN infrastructure.

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