Meal Replacement Products in Kenya

Published by: Euromonitor International

Published: Nov. 1, 2009 - 42 Pages

Table of Contents

Meal Replacement Products in Kenya

Euromonitor International

November 2009

List of Contents and Tables

Executive Summary

Packaged Food Registers Slow Performance

Production Costs Slow Sales

Companies Focus on Economy Brands

Companies Maintain Distribution Channels

Tough Economic Conditions Slow Growth

Market Data

Table 1 Sales of Packaged Food by Sector: Volume 2004-2009

Table 2 Sales of Packaged Food by Sector: Value 2004-2009

Table 3 Sales of Packaged Food by Sector: % Volume Growth 2004-2009

Table 4 Sales of Packaged Food by Sector: % Value Growth 2004-2009

Table 5 GBO Shares of Packaged Food 2004-2008

Table 6 NBO Shares of Packaged Food 2004-2008

Table 7 Brand Shares of Packaged Food 2005-2008

Table 8 Sales of Packaged Food by Distribution Format: % Analysis 2004-2009

Table 9 Sales of Packaged Food by Sector and Distribution Format: % Analysis 2009

Table 10 Forecast Sales of Packaged Food by Sector: Volume 2009-2014

Table 11 Forecast Sales of Packaged Food by Sector: Value 2009-2014

Table 12 Forecast Sales of Packaged Food by Sector: % Volume Growth 2009-2014

Table 13 Forecast Sales of Packaged Food by Sector: % Value Growth 2009-2014

Foodservice - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 14 Foodservice Sales of Packaged Food by Sector: Volume 2004-2009

Table 15 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2004-2009

Table 16 Forecast Foodservice Sales of Packaged Food by Sector: Volume 2009-2014

Table 17 Forecast Foodservice Sales of Packaged Food by Sector: % Volume Growth 2009-2014

Impulse and Indulgence Products - Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 18 Sales of Impulse and Indulgence Products by Sector: Volume 2004-2009

Table 19 Sales of Impulse and Indulgence Products by Sector: Value 2004-2009

Table 20 Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2004-2009

Table 21 Sales of Impulse and Indulgence Products by Sector: % Value Growth 2004-2009

Table 22 Company Shares of Impulse and Indulgence Products 2004-2008

Table 23 Brand Shares of Impulse and Indulgence Products 2005-2008

Table 24 Forecast Sales of Impulse and Indulgence Products by Sector: Volume 2009-2014

Table 25 Forecast Sales of Impulse and Indulgence Products by Sector: Value 2009-2014

Table 26 Forecast Sales of Impulse and Indulgence Products by Sector: % Volume Growth 2009-2014

Table 27 Forecast Sales of Impulse and Indulgence Products by Sector: % Value Growth 2009-2014

Nutrition/staples Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 28 Sales of Nutrition/Staples by Sector: Volume 2004-2009

Table 29 Sales of Nutrition/Staples by Sector: Value 2004-2009

Table 30 Sales of Nutrition/Staples by Sector: % Volume Growth 2004-2009

Table 31 Sales of Nutrition/Staples by Sector: % Value Growth 2004-2009

Table 32 Company Shares of Nutrition/Staples 2004-2008

Table 33 Brand Shares of Nutrition/Staples 2005-2008

Table 34 Forecast Sales of Nutrition/Staples by Sector: Volume 2009-2014

Table 35 Forecast Sales of Nutrition/Staples by Sector: Value 2009-2014

Table 36 Forecast Sales of Nutrition/Staples by Sector: % Volume Growth 2009-2014

Table 37 Forecast Sales of Nutrition/Staples by Sector: % Value Growth 2009-2014

Meal Solutions Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Sales of Meal Solutions by Sector: Volume 2004-2009

Table 39 Sales of Meal Solutions by Sector: Value 2004-2009

Table 40 Sales of Meal Solutions by Sector: % Volume Growth 2004-2009

Table 41 Sales of Meal Solutions by Sector: % Value Growth 2004-2009

Table 42 Company Shares of Meal Solutions 2004-2008

Table 43 Brand Shares of Meal Solutions 2005-2008

Table 44 Forecast Sales of Meal Solutions by Sector: Volume 2009-2014

Table 45 Forecast Sales of Meal Solutions by Sector: Value 2009-2014

Table 46 Forecast Sales of Meal Solutions by Sector: % Volume Growth 2009-2014

Table 47 Forecast Sales of Meal Solutions by Sector: % Value Growth 2009-2014

Definitions

Summary 1 Research Sources

Bidco Oil Refinery Ltd Kenya

Strategic Direction

Key Facts

Summary 2 Bidco Oil Refineries Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Bidco Oil Refineries Ltd: Competitive Position 2008

Brookside Dairy Ltd

Strategic Direction

Key Facts

Summary 4 Brookside Dairy Ltd: Key Facts

Summary 5 Brookside Dairy Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Brookside Dairy Ltd: Competitive Position 2008

Kenchic Ltd

Strategic Direction

Key Facts

Summary 7 Kenchic Ltd: Key Facts

Summary 8 Kenchic Ltd: Operational Indicators

Company Background

Production

Summary 9 Kenchic Ltd: Production Statistics 2007

Competitive Positioning

Premier Food Holdings

Strategic Direction

Key Facts

Summary 10 Premier Food Holdings: Key Facts

Company Background

Production

Competitive Positioning

Summary 11 Premier Food Holdings: Competitive Position 2008

Headlines

Abstract

Euromonitor International's Meal Replacement Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change

Product Coverage: slimming products, convalescence drinks and meal replacement products

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data

Why buy this report?

• Get a detailed picture of the meal replacement products industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop

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