Making the Business Case for Web Analytics

Published by: IDC

Published: Jan. 20, 2010 - 3 Pages

Table of Contents

Abstract

This IDC Manufacturing Insights Perspective addresses one of the most popular inquiries we have been receiving, which is around the use of Web analytics and how to justify new investment. The interest has been driven by three factors — the acquisition of market leader Omniture by Adobe, the emergence of Google Analytics, and a renewed desire to reach consumers who have become increasingly comfortable in making buying decisions on the Web.

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