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Asia/Pacific Cloud Services and Technologies 2010 Top 10 Predictions: Maturity Brings Growth

Published by: IDC

Published: Dec. 17, 2009 - 19 Pages


Table of Contents


Table of Contents
Predictions

In This Study
Situation Overview
Future Outlook
Prediction #1: The IT Industry's "Cloud" Transformation Will Diversify and Mature in 2010, as the Vendor Power Balance Changes and New Services Come to Market
2. Cloud and Services Vendors Will Gain More Market Control, as the Locus of Power Permanently Moves Away from the Hardware and Software Vendors
Prediction #3: The Hype Around Cloud Computing Will Calm Down, as Management Tools Mature
Prediction #4: Cloud Appliances Find a Market in Asia/Pacific, as Local Inhibitors Are Overcome by Cloud Technology
Prediction #5: The Maturing Cloud Will Bring "5-9s" SLAs and Have Significant Implications for Carriers/Telecom Service Providers
Prediction #6: The Importance of Non-IT Partners in the Cloud Should Not Be Underestimated, as SaaS Applications Lose Their Standardized Look and Feel and Become More Industry Focused
Prediction #7: More Traditional ISVs Will Move to the Cloud, and Some Will Fail the Challenge
Prediction #8: There Will Be High Growth in Cloud-Enabling Services, if the Capacity Is There
Prediction #9: A Strong Channel Program Will Become Vital for Cloud Providers, as Channel Revenue Patterns Change and Some Partners Fail
Prediction #10: Cloud-Driven Transformations Will Shape 2010 M&A
Essential Guidance
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Related Research
Synopsis
Figure: Shift in Power Caused by Increasing Use of New Service Delivery Models

Abstract

This IDC study presents our predictions for cloud services and technologies for 2010. With the promise of improving economic conditions removing some pressure for rapid ICT spending changes, in 2010 we expect that some of the hype around cloud services and technologies will abate, as time, understanding of cloud capabilities and limitations will increase, and maturing cloud services will allow for proper evaluations of cloud solutions.

The year's key cloud-related events will revolve around some major areas of opportunity: the very strategic cloud platforms (and application programming interfaces [APIs]) battle, a wave of new public cloud services, the emergence and popularity of private cloud offerings, the rapid expansion of "appliance" versions of private and public cloud offerings, a growing variety of hybrid (public/private) cloud management offerings, and expanding distribution channels based on cloud services APIs.

"The next three years will see fundamental changes within the ICT market, as more users consistently adopt more externally sourced services from cloud or managed service providers. The influence of the hardware and software OEMs will decline, and we expect the locus of power to move from the enterprise customer to the provider of cloud, managed, and outsourced services," says Chris Morris, research director, Services, IDC Asia/Pacific.



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