World Mobile Commerce Markets

Published by: Frost & Sullivan

Published: Jul. 1, 2000

Table of Contents

• Introducing the Market Engineering Consulting Report
  
  
  
  • Overview
    
  
  
• Executive Summary
  
  
  
  • Introduction to theWorld Mobile Commerce Market
    
  • Summary of Major Findings
    
  
  
• Industry Challenges
  
  
  
  • Identification of Challenges Facing the M-Commerce Industry
    
  
  
• Market Engineering Measurement Analysisof the Total Mobile Commerce Industry
  
  
  
  • Market EngineeringResearch Measurement System
    
  
  
• Market Engineering Research for theM-Commerce World Market 1999-2005
  
  
  
  • Total Market Segment Analysis
    
  • Strategic Analysis andForecasts of the Application Markets
    
  • Strategic Analysis andForecasts of the Geographic Markets
    
  • Strategic Analysis andForecasts of the Devices Markets
    
  
  
• Strategic Recommendations for Market Success
  
  
  
  • Market EngineeringStrategic Recommendations
    
  
  
• Market Engineering Awards for the Mobile Commerce Market
  
  
  
  • Frost & Sullivan's 2000Market Engineering Awards
    
  • Market Engineering Awards
    
  
  
• Database of Key Industry Participants
  
  
  
  • Europe
    
  • Asia
    
  • Americas
    
  • Africa
    
  
  

Abstract

One of the biggest changes in the business environment has been the growing demand for mobility. As professionals spend more and more time away from their desks, they are demanding mobile solutions. The wireless Internet is following the same developmental pattern as the wired Internet.

A slew of companies have already rushed into the market. Accelerated investment has already been seen by global wireless/technology leaders, such as Ericsson, Nokia, and Microsoft. Internet firms, including Amazon.com and Dell computers, have already formed strategic alliances to position themselves for m-commerce.

This Frost & Sullivan report offers the most comprehensive look at the world mobile commerce markets. It analyzes trends by application, distribution channel, and pricing. It is the perfect resource for companies that want to take advantage of key market opportunities. Security An Issue

Just like wired Internet services, the wireless world is grappling with transaction security issues. Because M-Commerce is relatively new, wireless operators must combat negative perceptions of the wireless link. "Wireless users have heard about or have fallen victim to cloning in the past," states the author of this report. "They believe that if someone could listen in on their conversations, at least in the analog world, those same eavesdroppers could tamper with their data."

Educating end users about the implications of doing M-Commerce on a cell phone or personal digital assistants (PDAs) will be a crucial factor for the technology to become adopted on a large basis.

Niche Marketing Important to Gain Market Share

Given that this market is comprised of a multitude of companies, the only way for companies not to lose market share will be to distinguish their products from competitors' with new, unexplored features.

"Most wireless handset manufacturers have already announced plans to intro-duce, or have already, introduced smart phone devices," states the author. "Many vendors want to be the leading supplier and they see wireless smart phones as an integral, essential part of their product portfolio."

Users of this report benefit from the most up-to-date market intelligence available, which can put them on the inside track and help them pull ahead of the competition.

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