Italy Telecommunications Report Q1 2010 : Market Research Report

Italy Telecommunications Report Q1 2010

Published by: Business Monitor International

Published: Jan. 12, 2010 - 101 Pages

Executive Summary
SWOT Analysis: Italy Mobile SWOT; Italy Wireline Market SWOT; Italy Political SWOT; Italy Economic SWOT; Business Environment; Western Europe; Italy
Table: Western Europe Business Environment Rankings: Industry Forecast Scenario; Mobile
Table: Telecoms Sector - Mobile - Historical Data & Forecasts, 2007-2014: Fixed Line
Table: Telecoms Sector - Fixed Line - Historical Data & Forecasts, 2007-2014: Internet
Table: Telecoms Sector - Internet - Historical Data & Forecasts, 2007-2014: Market Data Analysis; Mobile
Table: Italy Mobile Market, Q309
Table: Italy Mobile Market, Net Additions, Q309: Subscriber Divisions; ARPU
Table: Italian MVNOs: 3G; Mobile Contract Wins
Table: Mobile Contract Wins: Mobile Content; Regional Outlook; Importance Of SMS Waning; Mobile Portals; Smartphones; Mobile Broadband; Country Outlook; SMS; HSDPA And HSUPA; LTE; Value-Added Services Timeline
Table: Selected VAS Services: Mobile Operator Data
Table: Italy Mobile Market Overview: Telecom Italia
Table: Vodafone
Table: WIND
Table: 3 Italia: Fixed Line
Table: Italian Fixed-Line Market, Q308-Q309: Local Loop Unbundling (LLU)
Table: Telecom Italia OLO Accesses, Q308-Q309: VoIP; Functional Separation; Broadband
Table: Italian Broadband Market, Q308-Q309: Alternative Broadband Operators; Broadband Infrastructure; WiMAX
Table: Wireline Developments: Regulatory Environment & Industry Developments; Italy: Regulatory Bodies And Their Responsibilities; Legislation And Market Liberalisation; Licensing And Spectrum; Industry Developments; Telecom Italia Fined EUR600,000; Tiscali Sells UK Unit To Carphone Warehouse; WIND Looking To Restructure Debts; 3G Frequencies Awarded; Telecom Italia Sees Further Pressure To Spin-off Network; Competitive Landscape; Key Players
Table: Key Players - Italy Telecoms Sector
Table: Selected Operators - Financial Indicators, 2006-2008 (US$mn): Company Monitor
Table: Huawei Financial Performance, 2004-2008
Table: Huawei Recent Contract Wins In Western Europe: Profiles; Appendix:; Regional Telecommunications Penetration Overview; Fixed Line
Table: Regional Fixed-Line Penetration Overview: Mobile; Mobile
Table: Regional Mobile Penetration Overview: Broadband
Table: Regional Broadband Penetration Overview: Country Snapshot: Italy Demographic Data; Section 1: Population
Table: Demographic Indicators, 2005-2030
Table: Rural/Urban Breakdown, 2005-2030: Section 2: Education And Healthcare
Table: Education, 2002-2005
Table: Vital Statistics, 2005-2030: Section 3: Labour Market And Spending Power
Table: Employment Indicators, 2001-2006
Table: Consumer Expenditure, 2000-2012 (US$)
Table: Average Annual Manufacturing Wages, 2000-2012: Glossary Of Terms
Table: Glossary Of Terms: BMI Methodology; How We Generate Our Industry Forecasts
Table: Key Indicators For Telecommunications Industry Forecasts: Telecoms Business Environment Ratings
Table: Weighting Of Indicators
Table: Ratings Indicators: Sources

Abstract

BMI has revised and extended its forecasts for the Italian mobile, fixed-line and internet/broadband markets in this update. These take into account new data regarding the slowdown in fixed-line usage, a slowdown in broadband take-up and the continuing efforts by market leaders Telecom Italia and Vodafone to rid themselves of inactive prepaid customers.

The situation in the mobile sector has been gathering momentum since Telecom Italia first began to clean up its databases in Q108. Vodafone joined the fray at the beginning of 2009 and, in the first nine months of the year, subscriber numbers fell by 2.6%. BMI now expects user numbers to have fallen by 3.1% in 2009 as a whole, reducing mobile penetration to 137%. We expect that this process will continue into 2010 and beyond, especially now that the market leaders are focusing on growth of premium postpaid customers and improving the range and quality of value-added services those customers may consume.

Their strategies appear to be working; even as prepaid numbers fall, so the number of postpaid customers is growing at both companies, though not at rates strong enough to offset the decline in prepaid. Should the country's other two operators - WIND and 3 Italia - also engage in discounting activities, so the rate of decline will be very much sharper, especially at 3 which is thought to have a very high number of inactive users. However, it is by no means certain that they will do so, and our newly revised forecasts assume that this will not happen, at least not to a significant degree.

As regards broadband, unusually weak growth in service take-up is characterising the sector, possibly due to reduced customer spending associated with the effects of the economic downturn, but maybe also due to saturation in urban markets and competition from mobile broadband services, particularly in the 3G arena where reported subscriber numbers ballooned by 12.6% in the first nine months of 2009. BMI has revised downwards its forecast broadband market figures in light of these developments. We now expect there will be 18.8mn broadband subscribers by 2014. Growth potential may be handicapped by a reluctance by key operators to deploy infrastructure in rural and sparsely populated areas as a result of current financial constraints. That said, network sharing agreements - such as the one signed between Fastweb and WIND in August 2009 - could yet allow us to view the coming five-year period with more optimism. We shall await with interest future subscriber figure reports from these companies.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

2/15/2012 - 31

Italy Telecommunications Report Q1 2010

Table of Contents

Abstract