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Australia Hardware 2010 Top 10 Predictions

Published by: IDC

Published: Jan. 4, 2010 - 8 Pages


Table of Contents


Table of Contents
Predictions
In This Study
Situation Overview
Future Outlook
1. IT Hardware Spending Will Grow by 4% Year Over Year in 2010. Education, Business Services, and Construction Will Be the Key Catalysts in the New Year.
2. Brighter Days Will Lie Ahead for PCs as Business Conditions Improve. The Australian PC Market Will Post a 5% Year-Over-Year Growth in 2010.
3. Windows 7 Will Receive Better Acceptance, Though It Will Not Be an Immediate PC Market Growth Driver in Itself.
4. Blade Servers Will Register Solid Growth as Datacenter Demand, Virtualisation Adoption, and Energy Consumption Concerns Intensify.
5. Data Reduction Will Be the Strongest Priority in Enterprise Storage, as Organisations Try to Contain the Data Explosion and Prioritise Which Data to Keep.
6. Printing and Imaging Hardware Market Will Also Benefit from Improved Market Confidence. Recovery from a Significantly Shrivelled 2009 Base Will Begin.
7. LED-based Monitors Will Make A Stronger Comeback. Better Affordability Will Be A Key Accelerator.
8. The Consumer Wireless Router Market Will Grow Only Nominally, With Adoption Maturing Amongst Broadband Subscribers.
9. Managed Services Will Gain More Traction in the Hardware Space as the Value Proposition Will Receive Better Appreciation in Light of the Financial Crisis.
10. Hardware Distribution Channels Will Feel a Stronger Need to Diversify Their Portfolios. Also, Receptivity To Partnering with New Vendors Will Increase.
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Synopsis

Abstract

This IDC study provides insights into the key trends that IDC expects would shape the IT hardware market landscape in 2010. Analysts from IDC's PC, server, and hardcopy peripheral research join hands to condense their opinion and predict the market opportunities and challenges that lie ahead.

"Over a year into the global financial crisis, businesses that have fared relatively better are those that have engaged innovatively with their customers -- either deepening the contact with current customers or reaching out to new ones. It can be easy to step back and go easy on business development when customers do not seem to be ready to invest on hardware. However, an often overlooked aspect of strong and regular customer touch is its ability to help create new products and solutions. Customers may not be ready to purchase the very same products that hardware vendors offer, but the process of customer engagement itself, in many cases, leads to ideas for new products that better suit customer requirements," says Rishi Ghai, program manager, Hardware Research and Consulting, IDC Australia.



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