IN-Game Advertising - Databook (PDF) : Market Research Report

IN-Game Advertising - Databook (PDF)

Published by: IDATE

Published: Dec. 1, 2009

Please Note: Due to the brevity and/or nature of
the content posted, there is no table of contents available
for this report.

Abstract

In-Game Advertising, or IGA, is a fast-growing market that is expected to increase from 716 million euros globally in 2009 to 1.4 billion euros in 2013. This report, which provides a detailed view of how the market is structured and the strategies being employed by the players, sheds new light on the market’s promising outlook, its inherent challenges and the medium-term growth levers.

Key questions

What momentum for the different market segments: In-Game, Around-Game Advertising and Advergames?
How can advertising adapt to the immersive and interactive nature of video games?
Are the tools used for measuring in-game advertising efficient?
Are gamer profiles and their consumption of digital entertainment growth levers for in-game advertising?
How do gamers view the arrival of in-game advertising?
What are the issues for the stakeholders: advertisers, in-game advertising companies, publishers, platform manufacturers, developers, technology providers, etc.?
In-game advertising market forecasts up to 2013, by platform (home console, handheld console), PC (offline and online) and mobile phone.

Please Note: The online download version is for a one to five user license.

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IN-Game Advertising - Databook (PDF)

Table of Contents

Abstract