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So That's What an Early Adopter Looks Like!

Published by: In-Stat

Published: Dec. 3, 2009 - 22 Pages


Table of Contents


Diffusion of Innovation—Profile of Early Adopters

Technology Adoption by Age, Gender, Education, Income, and Ethnicity

Leading Edge/Early Adopter Characteristics

Online Behavior Directly Correlated to Technology Adoption

Power, Social, and Passive Internet Users Description and Attributes

Internet Behavior Defining the Digital Entertainment Market

Early Technology Adopters/Power Users Driving Technology Evolution

2009-2013 Web-to-TV Device Adoption Forecasts

Gaming Consoles, Web-enabled TV, etc.

2009-2013 Internet User Behavior Segment Forecast

Growth of Power/Social Users

Abstract

Over the next few years there will be significant change occurring in the digital entertainment industry. Whether it's TV Everywhere initiatives, over-the-top video services, Web-to-TV devices, or 3D digital televisions, the market success of each new innovation will be dependent on attracting early adopters of technology. Yet, many of the characteristics that defined early technology adopters in a pre-Internet world no longer apply. Primary research data is used to identify the attributes of today’s broadband consumer households, in terms of both their own perceived attitudes regarding technology adoption, and their actual online behavior. Five-year forecasts of US consumer households segmented by technology adoption and online behavior is presented.

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