Tween Spending and Influence : Market Research Report

Tween Spending and Influence

Published by: EPM Communications Inc

Published: Apr. 1, 2009 - 24 Pages

Abstract

Tween Spending and Influence introduces you to these ultimate multitaskers (a trait they share with their mothers!) as they do their homework, text message with friends, and roam the Internet, all at the same time. Plus, you'll discover how much tweens get for spending money, where it comes from and what they spend it on. What's more, you'll find out how boys' and girls' perceptions of brands and what's ""cool"" guide their product preferences for apparel, electronics, candy, fast food and more.

This fast-reading 24-page executive briefing from the editors of Youth Markets Alert:

Immerses you in the tween lifestyle so you can follow the lead of retailers such as Wal-Mart, Target and JCPenney and tap into tweens' favorite entertainment properties to boost sales.
Demonstrates the importance of organized sports to 16 million tweens, the most active of whom have larger than average social networks, high profiles among their classmates, and are strong academic performers - just the ""influentials"" marketers most want to reach.
Shows you how tweens gravitate toward brands they recognize, and which they've learned about from friends, older siblings and parents — yet for which they have no brand loyalty.

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