Profiles of the US Internet User : Market Research Report

Profiles of the US Internet User

Published by: EPM Communications Inc

Published: Apr. 1, 2009 - 34 Pages

Profiles Of The U.S. Internet User: Tap into a wealth of internet use statistics to; better target your online customers.; Table of Contents; List Of Exhibits; Executive Summary
Section I: Demographics And Trends: Snapshot Of Online Americans; More Americans Spending More Time Online; Broadband Internet Is A Broad-Based Bummer; Economy (And New Technology) Impacts Americans’ Internet Habits; ‘Digital Savvy’ Consumers Are An Appealing Demographic; Baby Boomers Pick And Choose What They Want From The Web; Baby Boomers Have Adapted To The Digital World; Older Americans Are Confidently Using Consumer Electronics; Hispanics Flocking To The Internet At An Accelerated Pace; Spanish Speakers Turn To Websites In English; Multicultural Youth Outpace White Youth Online; Black And Hispanic Youth Are Tech Savvy; Teens Don’t Want To Be Without Internet Access; Search Engines, Links, And Friends’ Advice: The Many Ways Teens Discover New Website; Ads With Web Addresses Entice Teens And Tweens Online; Surfers Won’t Swap Non-Personal Info For Ads; The Young And Educated Dominate Online Job Searches; Consumers Turn To Websites For Health And Wellness Information
Section II: Online Shopping: Online Retail Takes A Hit In 2009; Online Shoppers Cut Back Spending, Shop Around More; Shoppers Go Online To Save Money; Payment Options Are Important To Online Shoppers; Online Success = Brand Confidence; Household Income Affects Moms’ Gravitation To Online Solutions; Women Shoppers Share The Wealth; Emerging Majorities Increasingly Shop Online; Consumers Want Online Product Info From Brands, Other Shoppers; Consumers Do Their Research Before Buying Electronics; The Importance Of Email: Consumers Act On Messages
Section III: Entertainment And Social Networking: Online Gaming Surges; Americans Have Embraced Online Video, But Are Slower To Adopt Mobile Technology; Women, Adults Watch Online Video; Most Online Video Viewers Pay Attention To Advertising; Americans Respond To Online Video Advertising; Americans Spending More Time With Online Radio; The Second And Third Screens: Young Emerging Majorities Indulge In Online And Mobile Entertainment; Men Are Developing A Committed Relationship With The Online World; Online Habits Are Linked To Radio Station Format Preferences; Demographics of Social Networking Sites; Social Networks Have Distinct Audiences; Americans Prefer Personal Rather Than Digital Interaction; Few Generate Social Media, But Most Use It; Online Networking Is Social; Hispanics And Asians Keep Pace With Whites On Social Nets

Abstract

Discover Internet use statistics including...

...How much time Americans spend online daily -- and when ...When consumers prefer the computer screen over TV or a mobile device

...Who’s willing to provide websites with non-personally identifying information so the sites can offer them ads more relevant to their interests

...The top reasons consumers like to shop online

...Which online characteristics influence a shopper’s perception of a retailer’s physical store

...How racial and ethnic groups differ in online behavior

Profiles Of The U.S. Internet User, from the editors of Research Alert, analyzes primary data from more than 40 sources to construct a detailed portrait of today’s Internet consumer so you can command Americans' online attention, earn their loyalty and add services that make their lives easier.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

2/15/2012 - 31

Profiles of the US Internet User

Table of Contents

Abstract