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The Importance of IT for Business Enablement Among Western European Vertical Markets: An IDC Survey

Published by: IDC

Published: Nov. 22, 2009 - 18 Pages


Table of Contents


Table of Contents
IDC Opinion
In This Study
Methodology
Definitions
Vertical Markets
Situation Overview

Future Outlook
Essential Guidance
Learn More
Related Research
Synopsis
Table: Western Europe, Scope of Involvement of External Consultants by Vertical Market (% of Respondents)
Table: Western Europe, Level of Satisfaction of External Consultants by Vertical Market (1 to 5 Range)
Table: Western Europe, Business Initiatives in the Next 12 Months by Vertical Market (1 to 5 Range)
Table: Western Europe, Business Initiatives in the Next 12 Months by Vertical Market, Continued (1 to 5 Range)
Table: Western Europe, Summary of Top 2 Short-Term Business Initiatives, IT Improvements, and Areas of IT Focus by Vertical Market
Figure: Western Europe, Adoption of External Consultants/Third Parties to Support Your IT Decisions by Vertical Market (% of Companies)
Figure: Western Europe, Type of External Consultants/Third Parties by Vertical Market (% of Companies)
Figure: Western Europe, Key IT Improvements by Vertical Market
Figure: Western Europe, Main Area of IT Focus in the Next 12 Months by Vertical Market (% of Respondents)

Abstract

This study draws on the results of IDC's European vertical markets survey, carried out between January and April 2009 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,898 companies with more than 20 employees.The survey looks at vertical market IT spending directions; IT solution adoption; solution priorities and investment plans; adoption and plans for mobile/wireless solutions; and familiarity, adoption, and plans for a range of technologies including virtualization, storage and server consolidation, networked storage, green datacenters, SOA, and IP telephony.

This study focuses on the key business initiatives leading Western European companies' short-term agendas, sought-after improvements to the IT organization in order to better support the company's business, and the main areas of IT focus in the short term. It also investigates the level of involvement of third parties by companies across different vertical markets in support of IT decisions and the related satisfaction.

Results are given for total Western Europe for the following vertical markets: financial services (including banking and insurance/other finance); discrete manufacturing; process manufacturing; transport; telecom/media; utilities/oil and gas; retail/wholesale; business services; healthcare; and government.

"Survey results highlight that for the vast majority of companies customer care is key for business continuity and this is an even stronger need in troubled times. Companies appreciate that meeting changing expectations and mindsets of customers is essential to remain resilient and to rebound quickly when the market starts regaining momentum. In fact, a strong focus on the customer not only helps sustain existing revenues but also helps identify opportunities to generate new revenue streams," said Nina Bonagura, senior research analyst, European Vertical Markets.



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