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MediaTek's Strategies for Application Software Platform Development

Published by: Market Intelligence & Consulting Institute

Published: Dec. 18, 2009 - 8 Pages


Table of Contents


1. Improve Product Lines' Competitiveness by Strengthening Application Software

2. Giving Clients More Room for Customization and Differentiation

3. Nurturing Competitive Advantages to Combat Adversaries in Emerging Markets

4. Conclusion

4.1 MediaTek's Leading Position in Emerging Markets Stable

4.2 Increase Global Competitiveness by Bringing Together Developer Capabilities through VRE

4.3 Establishing Application Development Ecosystem a Priority

Appendix


List of Topics

Details of MediaTek's cooperation with the Chinese software companies Vogins and SPB in 2009

MediaTek's strategies for application software platform development

Comparison between Qualcomm, Microsoft, and MediaTek's application software platforms and competitive status of MediaTek's development

Companies and organizations analyzed or mentioned in the report include: Apple, HTC, LG, MediaTek, Microsoft, Motorola, Qualcomm, SPB, Vodafone, Vogins


List of Tables

Table 1 Application Software Platforms Rolled out by Qualcomm, Microsoft, MediaTek

Abstract

In March 2009, MediaTek signed an agreement with the Chinese software company Vogins to jointly roll out the VRE (Virtual Runtime Environment) embedded middleware solution developed for MediaTek's chipsets. Furthermore, in September 2009, MediaTek announced that it would cooperate with the mobile phone software developer SPB. These moves will give application software developers more room for development. Meanwhile, Qualcomm and Microsoft have also rolled out application software development platforms, and application software has become a focus area in mobile phone development. This report analyzes MediaTek's strategies for application software platform operations, and analyzes MediaTek's competitive standing in relation to other companies, such as Qualcomm and Microsoft.

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