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Usage Caps for Wireless and Mobile Broadband Make No Sense

Published by: Yankee Group

Published: Nov. 1, 2009 - 8 Pages


Table of Contents


I. Measuring Value in Personal and Mobile Broadband Services

II. Balancing Priorities Between Bandwidth and Monthly Usage Caps

III. Trade-Offs Between Bandwidth and Tonnage Drive Demand for Network Intelligence

IV. Conclusions and Recommendations

V. Further Reading

Abstract

Even in the face of massive demand growth, service providers cannot afford to implement usage caps. Because nearly 60 percent of a typical wireless broadband purchase decision is based on service price and monthly usage caps, it’s better for service providers to offer unlimited usage and manage traffic via real-time, network intelligence-based solutions like DPI and policy enforcement.

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