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Voice of the Customer: Perceptions and Behaviors Toward Air Conditioning Market

Published by: Frost & Sullivan

Published: Sep. 1, 2009 - 54 Pages


Table of Contents


1: Research Objectives/Method Details/Demographic Profile

2: Executive Summary

3: Unaided Awareness of Air Conditioner Brands

4: Brand Perception of Air Conditioners

5: Important Air Conditioner Features

6: Satisfaction with Current Air Conditioner Brands

7: Source of Information

8: Research Measurement Comparisons of Top Brands

Abstract

The research measures APAC consumers’ brand awareness, brand perceptions, current brand ownership, and features deemed important in air conditioner products. This research surveyed air conditioner owners/consumers within Australia, Indonesia, Japan, Malaysia, Singapore, South Korea and Thailand.

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