Business of Consumer Book Publishing 2010

Published by: Simba Information - Reports

Published: Jul. 1, 2010 - 270 Pages

Table of Contents

Table of Contents

Methodology

Executive Summary

Chapter 1: Overview of the U.S. Consumer Book Market

Introduction

Trade Industry Performance: Then and Now

AAP: Category Performance in 2009

Adult Hardcover

Adult Trade Paperback

Adult Mass Market

Children’s & Young Adult Hardcover

Children’s & Young Adult Paperback

Audiobooks

Electronic Books

Religious Books

Leading U.S. Consumer Book Publishers

Abrams

Andrews McMeel

Encyclopaedia Britannica

Hachette Book Group

Harlequin

HarperCollins

Houghton Mifflin Harcourt

Kensington Publishing

Macmillan

Penguin Group

Random House

Rodale

Scholastic

Simon Schuster

John Wiley & Sons

Table 1.1: Growth of the Consumer Book Publishing Industry, 2007-2010P

Table 1.2: Domestic Net Sales of Consumer Books by Book Type, 2008-2009

Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months

Table 1.4: Consumer Book Publishers, U.S.-Only Revenue Growth, 2008E-2010P

Chapter 2: Current Trends in Consumer Book Publishing

Introduction

More Are Buying But They’re Buying Less

The Price War Continues

The Growing Power of Bestselling Authors

Media Tie-Ins and Popular Culture Feeding Books

E-Books Bringing Opportunity, Fragmentation

Publishers May Soon Lose Negotiations Heft with Retailers

Internet Content Continuing to Gnaw the Industry

Finding New Business Models

List Prices Under Pressure But Remaining Mostly Steady

Profits Among Leading Trade Publishers

Mergers & Acquisitions Activity Still Quiet; Marvel Sale Exception

New Imprints and Business Expansion

New Imprints and Business Expansion

2009 Bestsellers

Top Performing Books

New Books

Top Titles Overall

Top Authors

Top Imprints

Top Categories

Another 2009 Trend: No. of Authors, Titles Shrink as imprint List Grows

New York Times: Fewer Imprints Make the Cut

Publishers Combat Global Book Piracy

Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months

Table 2.2: Fiction List Price Overview (Q1-2006 to Q1-2010)

Table 2.3: Nonfiction List Overview (Q1-2006 to Q1-2010)

Table 2.4: Publisher’s Profitability, 2008 vs. 2007

Table 2.5: Number of New Titles on Lists January-December 2008

Table 2.6: Total New Titles by Class, January-December 2008

Table 2.7: Top 50 New Titles, January-December 2009

Table 2.8: Best Performing Books, 2004-2008

Table 2.9: Total Number of Titles on Lists, January-December 2009

Table 2.10: Top 50 Titles, January-December 2009

Table 2.11: Best Performing Authors, 2005-2009

Table 2.12: Top 50 Authors, January-December 2009

Table 2.13: Best Performing Imprints, 2005-2009

Table 2.14: Top 50 Imprints, January-December 2009

Table 2.15: Best Performing Categories, 2005-2009

Table 2.16: Top 50 Categories, January-December 2009

Table 2.17: Average Weeks on Lists, 2005-2009

Table 2.18: Average Titles Per Author, 2005-2009

Table 2.19: Average Titles Per Imprint, 2005-2009

Table 2.20: Top 50 Titles, New York Times, January-December 2009

Table 2.21: New to Database, December 2008-December 2009

Chapter 3: Trade Book Publishing: Category Analysis

Introduction

Category Performance

General Title Output

Art Books

Size of the Art Book Category and Title Output

Five-Year Art Book Trends: Format, Segment, Performance

Biographies

Size of the Biography Book Category and Title Output

Five-Year Biography Book Trends: Format, Segment, Performance

Business Books

Size of the Business Book Category and Title Output

Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers

Classic Literary Fiction

Size of the Classic Literary Fiction Market and Title Output

Classic Literary Fiction Trends: Format, Segment, Performance and Key Publishers

Computer/Technology Books

Size of the Computer Book Market and Title Output

Computer/Technology Trends: Format, Segment, Performance and Key Publishers

Cookbooks

Size of the Cookbook Market and Title Output

Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers

Graphic Novels

Size of the Graphic Novel Market and Title Output

Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers

Health & Fitness Books

Size of the Health & Fitness Book Market Title and Output

Five-Year Health & Fitness Trends: Format, Segment, Performance and Key Publishers

Movie or TV Tie-Ins

Size of the Movie or TV Tie-Ins Market Title and Output

Five-Year Movie or TV Tie-Ins Trends: Format, Segment, Performance and Key Publishers

Mystery Books

Size of Mystery Book Market Title and Output

Five-Year Mystery Book Trends: Format, Segment, Performance and Key Publishers

Political Commentary/Current Events

Size of the Political Commentary/Current Events Book Market & Title Output

Political Commentary Book Trends: Format, Segment, Performance and Key Publishers

Reference Books

Size of the Reference Book Market and Title Output

Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers

Religious/Inspirational Books

Size of the Religious/Inspirational Book Market and Title Output

Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers

Romance Books

Size of the Romance Book Market and Title Output

Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers

Science Fiction/Fantasy Books

Size of the Sci-Fi/Fantasy Book Market and Title Output

Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers

Self-Help Books

Size of the Self-Help Book Market and Title Output

Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers

Sports Books

Size of the Sports Book Market and Title Output

Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers

Travel Books

Size of the Travel Book Market and Title Output

Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers

Table 3.1: Bookstore Responses: Events Forecast For 2010

Table 3.2: How Bookstores Plan to Stock Different Categories in 2009

Table 3.3: Category Performance for First Four Months 2010

Table 3.4: Estimated Revenue of Market Categories, 2009

Table 3.5: Estimated Size of Market Categories, 2010

Table 3.6: Title Output by Category, 2008-2009

Table 3.7: Estimated Size of the Art Book Market by Revenue, 2006-2010P

Table 3.8: New Art Titles vs. All New Titles Released, 2005-2009

Table 3.9: Five-Year Trend: Art by Consolidated Rating, 2005-2009

Table 3.10: Format and Segment Trends: Art, 2005-2009

Table 3.11: Art Book Imprints, January-December 2009

Table 3.12: Bestselling Art Books, 2009

Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2006-2010P

Table 3.14: New Biography Titles vs. All New Titles Released, 2005-2009

Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2005-2009

Table 3.16: Format and Segment Trends: Biographies, 2005-2009

Table 3.17: Top 20 Biography Book Imprints, January-December 2009

Table 3.18: Bestselling Biography Books, 2009

Table 3.19: Estimated Size of the Business Book Market by Revenue, 2006-2010P

Table 3.20: New Business Titles vs. All New Titles Released, 2005-2009

Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating, 2005-2009

Table 3.22: Format and Segment Trends: Business, 2005-2009

Table 3.23: Top 20 Business Book Imprints, January-December 2009

Table 3.24: Bestselling Business Books, 2009

Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2006-2010P

Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2005-2009

Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2005-2009

Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2005-2009

Table 3.29: Classic Literary Fiction Book Imprints, January-December 2009

Table 3.30: Top 20 Bestselling Classic Literary Fiction Books, 2009

Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2006-2010P

Table 3.32: New Computer Titles vs. All New Titles Released, 2005-2009

Table 3.33: Estimated Size of the Cookbook Market by Revenue, 2006-2010P

Table 3.34: New Cookbook Titles vs. All New Titles Released, 2005-2009

Table 3.35: Five-Year Trend: Cookbooks by Consolidated Rating, 2005-2009

Table 3.36: Format and Segment Trends: Cookbooks, 2005-2009

Table 3.37: Top 20 Cookbook Imprints, January-December 2009

Table 3.38: Bestselling Cookbooks, 2009

Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2006-2010P

Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2005-2009

Table 3.41: Five-Year Trend: Graphic Novels by Consolidated Rating, 2005-2009

Table 3.42: Format and Segment Trends: Graphic Novels, 2005-2009

Table 3.43: Graphic Novel Imprints, January-December 2009

Table 3.44: Bestselling Graphic Novels, 2009

Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2006-2010P

Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2005-2009

Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating, 2005-2009

Table 3.48: Format and Segment Trends: Health & Fitness, 2005-2009

Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2009

Table 3.50: Bestselling Health & Fitness Books, 2009

Table 3.51: Five-Year Trend: Movie or TV Tie-Ins by Consolidated Rating, 2005-2009

Table 3.52: Format and Segment Trends: Movie or TV Tie-Ins, 2005-2009

Table 3.53: Top 20 Movie or TV Tie-Ins, January-December 2009

Table 3.54: Bestselling Movie or TV Tie-Ins, 2009

Table 3.55: Estimated Size of the Mystery Book Market by Revenue, 2006-2010P

Table 3.56: New Mystery Titles vs. All New Titles Released, 2005-2009

Table 3.57: Five-Year Trend: Mystery by Consolidated Rating, 2005-2009

Table 3.58: Format and Segment Trends: Mystery, 2005-2009

Table 3.59: Top 20 Mystery Book Imprints, January-December 2009

Table 3.60: Bestselling Mystery Books, 2009

Table 3.61: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2006-2010P

Table 3.62: New U.S. Political Science Titles vs. All New Titles Released, 2005-2009

Table 3.63: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2005-2009

Table 3.64: Format and Segment Trends: Political Commentary, 2005-2009

Table 3.65: Top Political Commentary/Current Events Book Imprints, January-December 2009

Table 3.66: Bestselling Political Books, 2009

Table 3.67: Estimated Size of the Reference Book Market by Revenue, 2006-2010

Table 3.68: New Reference Titles vs. All New Titles Released, 2005-2009

Table 3.69: Five-Year Trend: Reference by Consolidated Rating, 2005-2009

Table 3.70: Format and Segment Trends: Reference, 2005-2009

Table 3.71: Reference Imprints, January-December 2009

Table 3.72: Bestselling Reference Books, 2009

Table 3.73: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2006-2010

Table 3.74: New Religious/Inspirational Titles vs. All New Titles Released, 2005-2009

Table 3.75: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2005-2009

Table 3.76: Format and Segment Trends: Religious/Inspirational, 2005-2009

Table 3.77: Top 20 Religious/Inspirational Imprints, January-December 2009

Table 3.78: Bestselling Religious Books, 2009

Table 3.79: Estimated Size of the Romance Book Market by Revenue, 2006-2010P

Table 3.80: New Romance Titles vs. All New Titles Released, 2005-2009

Table 3.81: Five-Year Trend: Romance by Consolidated Rating, 2005-2009

Table 3.82: Format and Segment Trends: Romance, 2005-2009

Table 3.83: Top 20 Romance Imprints, January-December 2009

Table 3.84: Bestselling Romance Books, 2009

Table 3.85: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2006-2010P

Table 3.86: New Science Fiction Titles vs. All New Titles Released, 2005-2009

Table 3.87: New Fantasy Titles vs. All New Titles Released, 2005-2009

Table 3.88: Five-Year Trend: Science Fiction by Consolidated Rating, 2005-2009

Table 3.89: Five-Year Trend: Fantasy by Consolidated Rating, 2005-2009

Table 3.90: Format and Segment Trends: Science Fiction, 2005-2009

Table 3.91: Format and Segment Trends: Fantasy, 2005-2009

Table 3.92: Top 20 Science Fiction Imprints, January-December 2009

Table 3.93: Top 20 Fantasy Imprints, January-December 2009

Table 3.94: Bestselling Science Fiction Books, 2009

Table 3.95: Bestselling Fantasy Books, 2009

Table 3.96: Estimated Size of the Self-Help Book Market by Revenue, 2006-2010P

Table 3.97: New Self-Help Tiles vs. All New Titles Released, 2005-2009

Table 3.98: Five-Year Trend: Self-Help by Consolidated Rating, 2005-2009

Table 3.99: Format and Segment Trends: Self-Help, 2005-2009

Table 3.100: Top 20 Self-Help Imprints, January-December 2009

Table 3.101: Bestselling Self-Help Books, 2009

Table 3.102: Estimated Size of the Sports Book Market by Revenue, 2006-2010P

Table 3.103: New Sports Titles vs. All New Titles Released, 2005-2009

Table 3.104: Five-Year Trend: Sports by Consolidated Rating, 2005-2009

Table 3.105: Format and Segment Trends: Sports, 2005-2009

Table 3.106: Top 20 Sports Imprints, January-December 2009

Table 3.107: Bestselling Sports Books, 2009

Table 3.108: Estimated Size of the Travel Book Market by Revenue, 2006-2010P

Table 3.109: New Travel Titles vs. All New Titles Released, 2005-2009

Table 3.110: Five-Year Trend: Travel by Consolidated Rating, 2005-2009

Table 3.111: Format and Segment Trends: Travel, 2005-2009

Table 3.112: Travel Imprints, January-December 2009

Table 3.113: Bestselling Travel Books, 2009

Chapter 4: Book Buyer Demographics & Psychographics

Introduction

Who’s Buying The Books?

Gender and Race

Age Breakdown

Buyers of Books by Education Level

Household Income

Employment Status

Psychographic Analysis: Readers & Advertising

Psychographic Analysis: The Internet

Psychographic Analysis: Television and Video Games

Psychographic Analysis: Shopping

Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends

Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends

Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender

Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race

Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket

Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level

Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income

Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status

Table 4.9: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population

Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising

Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet, Any Agree

Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television & Video Games

Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping

Chapter 5: Forecasts & Conclusions

Adult Hardcover

Adult Paperback

Adult Mass Market

Children’s Hardcover

Children’s Paperback

Audiobooks

Religious Books

Electronic Books

Recommendations

Table 5.1: Net Consumer Book Sales, 2005-2009P

Table 5.2: Size of Market Categories, 2010

Profiles of Leading Publishers

Abrams

Andrews McNeel Publishing

Encyclopaedia Britannica

Hachette Book Group USA

Harlequin Enterprises

HarperCollins Publishers

Houghton Mifflin Harcourt Trade & Reference Publishers

Kensington Publishing Corp.

Macmillan

Penguin Group (USA)

Random House Inc.

Rodale Inc.

Scholastic

Simon & Schuster Inc.

John Wiley & Sons Inc.

Abstract

As with past editions, Simba presents:

• A multi-year analysis of three major bestseller lists.
• Profiles of 20 leading publishers.
• Simba's signature strategic examination of 18 major subject categories (with a 5-year statistical analysis showing the growth of each).
• Projections and insights on what categories will both drive and hamper market expansion.
• Fresh analysis and perspective about critical trends facing trade book publishers today, including the growing influence of the Internet on all parts of the publishing process, the challenge to encourage reading in a society increasingly pressed for time, and the price wars fueling competition between book superstores and big box stores.

Once again, the report features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who's buying the books and where they are buying them.

Our category analysis chapter provides title output, sales, case studies, and analysis of leading publishers and bestselling titles for the following subjects:

• Art
• Biography
• Business
• Classic literary fiction
• Computers/technology books
• Cookbooks
• Graphic novels
• Health & fitness
• How-to
• Mystery
• Political commentaries/current events
• Reference
• Religious/inspirational
• Romance
• Science fiction/fantasy
• Self-help
• Sports
• Travel

We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Dark Horse Comics, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Health Communications Inc., Houghton Mifflin Harcourt Trade & Reference Publishers, Hyperion Books, Kensington Publishing Corp., Macmillan, Meredith Corp., Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc., Thomas Nelson, John Wiley & Sons Inc., Amazon.com, Barnes & Noble Inc., Books-A-Million and Borders Group Inc.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis-whether they're preparing a strategic presentation, benchmarking their company's performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

This 'state of the industry' report is a must-have for any executive who wants to stay on top of a rapidly changing market-and see what's expected down the road.

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