Trade E-Book Publishing 2010

Published by: Simba Information - Reports

Published: Apr. 12, 2010 - 136 Pages

Table of Contents

Table of Contents

Methodology

Executive Summary

Chapter 1: Analog Door, Digital Window

Introduction

Do you Read E-Books?: Yes or No

The Scale of the Market

Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months

Table 1.2: U.S. Wholesale Electronic Book Sales, 2004-2009

Table 1.3: Total U.S. Trade Book and Electronic Book Net Sales, 2004-2009

Chapter 2: Trends & User Demographics in the E-Book Marketplace

Introduction

Myth #1: E-Book Consumers Tend to Buy Many E-Books

Experimenting with Price Options

Digital Rights Management Controversy Continues

The Demographics of the Electronic Book Buyer

Gender

Age Group

Marital Status

Children in Household

By Employment Status

Educational Attainment

Race Ethnicity

Urban vs. Suburban Locale

By Household Income Bracket

Bestsellers Mostly Mimic Print Titles

Top Titles Overall

New Titles

Top Authors

Top Imprints

E-Books and the Children’s/YA Segment

Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Customer Trends for Print Books

Table 2.2: Number of E-Books Read in the Past 12 Months (2008)

Table 2.3: Number of E-Books Read in the Past 12 Months (2009)

Table 2.4: Psychographic Analysis: E-Book Users vs. Non E-Book Users: Buying and Reading Print Books (Agree)

Table 2.5: Overview of Book Purchasing Population (U.S. Adults) Hardcover’s One-Year Slide

Table 2.6: Psychographic Analysis: E-Book Users vs. Non E-Book Users (Agree)

Table 2.7: Number of E-Books Acquired Free From Library and Non-Library Sources (Past 12 Months)

Table 2.8: Average Price, Top 25 and Top 100 Bestsellers, January-December 2009

Table 2.9: Average Price, Top 100 Bestsellers, January-December 2009

Table 2.10: Best Performing Books with Prices, 2008-2009

Table 2.11: Select Price Changes for Bestselling Titles, 2009

Table 2.12: E-Book Demographics by Gender

Table 2.13: E-Book Demographics by Age Group/Generation

Table 2.14: E-Book Demographics by Marital Status

Table 2.15: E-Book Demographics by Children in Household

Table 2.16: E-Book Demographics by Employment Status

Table 2.17: E-Book Demographics by Educational Attainment

Table 2.18: E-Book Demographics by Race/Ethnicity

Table 2.19: E-Book Demographics by Urban vs. Suburban/Rural Locale

Table 2.20: E-Book Demographics by Household Income Bracket

Table 2.21: 2009 Composite List Overview

Table 2.22: Top 50 Titles, Amazon Kindle and Sony Reader Only, January-December 2009

Table 2.23: Top 50 Titles, January-December 2009

Table 2.24: Top 20 Titles, Amazon Kindle, January-December 2009

Table 2.25: Top 20 Titles, Sony Reader, January-December 2009

Table 2.26: Top 20 Titles, Barnes & Noble nook, August-December 2009

Table 2.27: Top 20 Titles, eReader.com, January-December 2009

Table 2.28: Bestseller List Category Comparison

Table 2.29: Top 50 New Titles, January-December 2009

Table 2.30: Top 50 Authors, January-December 2009

Table 2.31: Top 50 Imprints, January-December 2009

Table 2.32: Class Share of Bestsellers, 2009

Table 2.33: Stephenie Meyer’s Twilight Series by Consolidated Rating, July 2008-December 2009

Chapter 3: Trade E-Book Publishing: Category Analysis

Introduction

Category Growth

Top Categories

Advice & How-To

Biographies & Memoir

Business & Investing

Children’s Chapter Books

Cooking, Travel & Wine

Fantasy

Fiction

History

Humor

Lifestyle & Home

Literary Fiction

Mystery & Thriller

Politics & Current Events

Reference

Religion & Spirituality

Romance

Science

Science Fiction

Sports

Travel

Table 3.1: Amazon Kindle Categories by Total Growth, December 2008-December 2009

Table 3.2: Sony Reader Categories by Total Growth, December 2008-December 2009

Table 3.3: eReader.com Categories by Total Growth, Part One December 2008-October 2009

Table 3.4: eReader.com Categories by Total Growth, Part Two November-December 2009

Table 3.5: Barnes & Noble Nook Categories by Total Growth, August-December 2009

Table 3.6: Top 20 Trade Book Categories, January-December 2009

Table 3.7: Top 20 Electronic Book Categories, January-December 2009

Table 3.8: Bestselling Advice & How-To Titles, January-December 2009

Table 3.9: Advice & How-To on Bestseller Lists, January-December 2009

Table 3.10: Bestselling Biographies & Memoir Titles, January-December 2009

Table 3.11: Biographies & Memoirs on Bestseller Lists, January-December 2009

Table 3.12: Bestselling Business & Investing Titles, January-December 2009

Table 3.13: Business & Investing on Bestseller Lists, January-December 2009

Table 3.14: Bestselling Children’s Chapter Books, January-December 2009

Table 3.15: Children’s Chapter Books on Bestseller Lists, January-December 2009

Table 3.16: Bestselling Cooking, Travel & Wine Titles, January-December 2009

Table 3.17: Cooking, Travel & Wine on Bestseller Lists, January-December 2009

Table 3.18: Bestselling Fantasy Titles, January-December 2009

Table 3.19: Fantasy on Bestseller Lists, January-December 2009

Table 3.20: Bestselling Fiction Titles, January-December 2009

Table 3.21: Fiction on Bestseller Lists, January-December 2009

Table 3.22: Bestselling History Titles, January-December 2009

Table 3.23: History on Bestseller Lists, January-December 2009

Table 3.24: Bestselling Humor Titles, January-December 2009

Table 3.25: Humor on Bestseller Lists, January-December 2009

Table 3.26: Bestselling Lifestyle & Home Titles, January-December 2009

Table 3.27: Lifestyle & Home on Bestseller Lists, January-December 2009

Table 3.28: Literary Fiction on Bestseller Lists, January-December 2009

Table 3.29: Bestselling Literary Fiction Titles, January-December 2009

Table 3.30: Bestselling Mystery & Thriller Titles, January-December 2009

Table 3.31: Mystery & Thriller on Bestseller Lists, January-December 2009

Table 3.32: Politics & Current Events on Bestseller Lists, January-December 2009

Table 3.33: Bestselling Politics & Current Events Titles, January-December 2009

Table 3.34: Reference on Bestseller Lists, January-December 2009

Table 3.35: Bestselling Reference Titles, January-December 2009

Table 3.36: Bestselling Religion & Spirituality Titles, January-December 2009 105

Table 3.37: Religion & Spirituality on Bestseller Lists, January-December 2009

Table 3.38: Bestselling Romance Titles, January-December 2009

Table 3.39: Romance on Bestseller Lists, January-December 2009

Table 3.40: Bestselling Science Titles, January-December 2009

Table 3.41: Science on Bestseller Lists, January-December 2009

Table 3.42: Bestselling Science Fiction Titles, January-December 2009

Table 3.43: Science Fiction on Bestseller Lists, January-December 2009

Table 3.44: Bestselling Sports Titles, January-December 2009

Table 3.45: Sports on Bestseller Lists, January-December 2009

Table 3.46: Bestselling Travel Titles, January-December 2009

Table 3.47: Travel on Bestseller Lists, January-December 2009

Chapter 4: BlackBerry, iPhone, Nook, PC: Platforms for E-Book Consumption

Introduction

The Evolution of E-Book Formats

The Platforms

The Personal Computer

Mobile Phone or PDA

Apple’s iPhone, iPod Touch and iPad

Dedicated Reading Devices

Future Devices

The Most Popular Devices Today

Table 4.1: Select Current U.S. E-Book Reading Devices, by Launch Date

Table 4.2: Devices Used to Read E-Books, 2008

Table 4.3: Devices Used to Read E-Books, 2009

Chapter 5: Recommendations and Conclusions

Recommendations

Abstract

Once again, Simba takes e-book questions directly to consumers in the form of an exclusive survey of 1,880 U.S. adults and combines it with additional analysis. In our second year of polling a nationally representative sample of adults, Trade E-Book Publishing 2010 will see just how much has changed in the market in one year-and what will be in store for the one ahead. This new edition includes definitive analysis of the devices on which e-books are read, the results of a Kindle owner's survey administered in December 2009, an extensive category analysis, updated demographic data of e-book buyers, and much, much more.

New to this edition is a section on price sensitivity of e-books, as well as updated information on last year's report, which determined 8% of the U.S. adult population bought at least one e-book in the prior 12-month period.

The report also provides demographic intelligence about the e-book consumer-including gender, age, household income, education level and more. Simba has also studied the average number of e-books read by consumers of the format and compared it to what is known about the consumption of print titles.

Trade E-Book Publishing 2010 also features trends and pitfalls in the marketplace, key publisher and retailer initiatives, new psychographic details of consumers and a thorough device analysis.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 300,000 market research reports, company profiles and country profiles from over 700 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.